Profoto's varied lighting solutions are designed primarily for professionals, especially studio photographers. Hence, the company also offers comprehensive business and workflow services for working pros, including its ProStudio software that promises to shorten the time from capture to output.
In a world where smartphone photography is dominating the visual spectrum, Moonside, a cutting-edge lighting technology company, has announced its newest innovation – Moonside MagLight. The MagLight is the world's first 6-in-1 MagSafe smart camera light designed for phone cameras, bridging the gap between professional photography lighting and mobile photography creators.
Sirui, no stranger to interesting lighting solutions, has announced the C150X, a lightweight handheld pocket light for photo and video.
Following the initial product release launched last March, Aputure has announced the refresh of the Infinibar product family with the addition of new four-light kits and accessories adding even more functionality to the lineup.
A month after promising lights and modifiers designed for video, Profoto has already delivered in the form of the Profoto L1600D Mono-LED.
Godox announced a new portable continuous LED, the ML100 Bi. The bi-color light has an adjustable color temperature ranging from 2,800 to 6,500K, and Godox promises high output when used with the included reflector.
The Hobolite Iris, the company's latest addition to its lineup of LED lighting equipment, is small enough to slide into a pocket yet versatile enough to deploy in a variety of ways. The main reason why is because it integrates into the broader Hobolite ecosystem, with particular compatibility with the existing Hobolite Micro light.
Profoto has announced the Pro-D3 monolight, a professional-grade light designed to be durable and performant enough for even the most demanding, high-volume photographers.
Maxima, the Italy-based lighting manufacturer that last year announced the insanely bright 6 GaN LED, today announced the Furiosa, what it is calling the the most portable, high-power, bi-color LED fixture on the market.
Godox has expanded its retro lighting lineup with the Lux Elf Retro Camera Flash. The new on-camera flash is a compact, simple lighting solution for beginners.
The recently released $329 Godox V1 Pro is a round-head design speedlight that brings some subtle, and not-so-subtle updates to the already popular V1 system. The new flash adds features like an improved battery and charging system, the ability to take up to 100 continuous shots at full power, and it also has a detachable sub-flash for fill light use that effectively makes the system two lights in one.
YouTuber Alec Watson of Technology Connections explored the fascinating history behind the single-use camera flashes of days past -- and it's a blast.
Profoto's new range of softboxes, aptly named the "Profoto Softbox" series, is designed for the company's larger and more powerful lights, the B, D, and Pro series. With a built-in speedring and collapsible design, the new softboxes are ready to use "within seconds."
The Godox BFP Flash Projection Attachment is a $299 projection lens that allows users to create interesting, creative, and precise light and shadow patterns in their images with Bowens mount flash heads (optionally the BLP is available for continuous light sources). While it’s not the first system of its kind to hit the market, what makes this unit stand apart from the crowd is it has a 360° rotatable design, has significantly less light leakage, and supports Iris attachments from several other brands.
Hot on the tail of the release of its impressive new wireless trigger, Godox announced an update to one of its most popular flashes. The Godox V1Pro Flash sees a handful of worthy updates, including the ability to use a detachable sub-flash.
Godox, a leading manufacturer of third-party lighting equipment, announced a compact, minimalistic flash trigger that it promises to be a game-changer. The new Xnano is a wireless TTL flash trigger and is available for most major camera systems.
V-Flat World, one of the more well-known companies that produces the large studio lighting modifiers known as v-flats, announced a series of "gobos" called Shadow Boards that mimic the look of sunlight through windows.
It's no secret that most photography equipment is expensive and typically highly specialized. But that doesn't always need to be the case. In the above video from Adorama, photographer Gavin Hoey walks viewers through how to create studio portraits using a simple sheet of cardboard and some studio lights.
Lighting company Aputure, which recently acquired film and television LED lighting maker Prolycht, has launched the Spotlight Max, a Bowens mount projection lens for high-output LEDs.
The upcoming Sony a9 III brings with it many incredible new features, including a novel global shutter system that will enable the camera to shoot at up to 120 frames per second, use shutter speeds as fast as 1/80,000s, and, perhaps most impressively, sync with a flash at any shutter speed.
Godox's new Lux Cadet Retro Camera Flash embraces old-school style, following up on last year's Lux Junior and Senior on-camera flashes.
Hobolite claims its new X-Series of lighting solutions are the first that are built for photographers and videographers who operate in "extreme" environments.
SmallRig has announced the RC 60B COB LED Video Light System, a new portable light designed for video production.
Nanlite's new PavoSlim series of LED panel lights offer impressive power in an affordable and incredibly slim and lightweight package.
Blind Spot Gear, the company behind the Power Junkie, has announced the LumiCard, a new wirelessly-powered credit card-sized LED that attaches to the back of a smartphone to provide instant light.
Elinchrom has aggressively expanded its offering of strobes for creatives in recent years. The 261 watt-second (Ws) $1,000 Elinchrom Three seems to be placed in position to be the "Just Right" adventure light Elinchrom is advertising.
Fotodiox has announced the DLX Parabolic Focusing Softbox, a new hybrid softbox/reflector that provides photographers extensive control over the direction and quality of their light.
Elinchrom announced the Elinchrom THREE, a new 261 watt-second (Ws) active charging, battery-powered, portable, off-camera monolight that sits in between the model ONE and FIVE systems.
Accomplished fashion and portrait photographer Lindsay Adler has collaborated with lighting company Westcott yet again, this time for a new product built for photographers with a lot of gear to organize, the Westcott Float Wall Mount System.
Godox has announced the AD-S200, a stick flash head attachment for the Godox AD200 and AD200Pro, also known as the Flashpoint eVOLV 200 and 200Pro on Adorama.
