Lighting

MAC Group and MPEX Distribution have joined forces to form Godox USA, a new enterprise that unifies all of Godox's products under MAC Group's umbrella.

Godox has introduced the MF-T76S Macro Twin Flash, a dedicated macro lighting system designed to deliver precise, controllable illumination for close-up photography. The system is designed for photographers working with subjects such as insects, food, plants, jewelry, and product detail work.

Godox has announced the EazyFlow Series, a new lineup of foldable softboxes designed to streamline on-location lighting with faster setup, compact storage, and broad compatibility across lighting systems.

Westcott has introduced the Westcott S18 Mini Flash, a compact and affordable lighting solution designed to make flash photography more accessible to photographers at all experience levels. With its minimalist 90s style, the S18 emphasizes simplicity, portability, and affordability, arriving at a modest $39.90 price point.

Godox continues to expand its accessible lighting ecosystem with the release of the Litemons LE200D Daylight LED Monolight, a compact yet powerful fixture designed for creators who prioritize output, simplicity, and value. Positioned as a daylight-only alternative within the growing Litemons lineup, the LE200D delivers impressive brightness and modern control features at a notably aggressive $190 price point.

Harlowe has introduced an expanded lineup of Max Bi-Color LED monolight kits, built around a 120W fixture with Bluetooth-based wireless control, an included Fresnel zoom lens, and a magnetic accessory mounting system. The range includes Creator and Master kits with both AC-powered and battery-powered options, addressing different production needs from studio setups to on-location production.

Harlowe, formerly known as Hobolite, has announced the Omni 360° 2W, a compact video fill light designed for creators working across vlogging, action cameras, and immersive 360° content. With a focus on portability and adaptability, the light aims to provide consistent, wraparound illumination in fast-moving shooting environments.

Discover how and why controlling color is essential in photography.

Photography has everything to do with light. Therefore, the more we know how it behaves and interacts with our equipment, the greater the chance of getting a successful photo.

Amaran has announced the Halo Series, a new lineup of studio-focused bi-color COB lights designed to deliver consistent lighting performance across a range of creator environments. The new family includes five models, the Halo 60x, Halo 100x, Halo 200x, Halo 300x, and Halo 600x, with power ratings ranging from 63 to 610 watts.

Godox has introduced the new SKIIIV Series, a pair of entry-level studio flash monolights designed for small- and medium-sized studios. Available in 300Ws and 400Ws configurations, the SK300III-V and SK400III-V aim to deliver consistent output and practical control at accessible price points.

The secret to a good photograph lies in your eye for composition and in how you see light interacting with both the world and your camera. In this, the first of a series of articles on light, we look at how its interactions with subjects can affect the feel of our photos.

MagMod has launched the MagStand on Kickstarter, aiming to rethink one of the most overlooked pieces of gear in photography and video production: the light stand. Within the first 48 hours, the campaign attracted more than 1,100 backers and surpassed $350,000 in funding, positioning it among the strongest recent photo gear launches on the crowdfunding platform.

DoPchoice has introduced the Snap Rabbit Octa 5' Snapbag, a new softbox system designed to simplify setup while maintaining the high-quality light control expected on professional sets. Built for today’s high-output COB LED fixtures, the Octa 5' aims to reduce assembly time without sacrificing diffusion quality or output efficiency.

Lighting company Profoto is the latest to throw photographers under the proverbial bus in an attempt to milk AI for all its worth. The company has drawn ire on social media for what many consider a series of tone-deaf posts and comments.

Godox has introduced the V1mid, a new round-head on-camera flash positioned between entry-level speedlights and the company’s flagship V1 models. Priced at $179, the V1mid expands Godox’s TTL Li-ion flash lineup with a more compact design while retaining professional features aimed at photographers who prioritize mobility and consistent light quality.

Godox has expanded its professional Knowled lighting lineup with the introduction of the P600R Hard P4 and P1200R Hard P8 full-color LED panel lights. Designed for film, broadcast, and large-scale production environments, the new fixtures combine high-output RGB performance, pixel-level control, and weather-resistant construction aimed at demanding studio and on-location workflows.

The new year is the perfect excuse to finally upgrade the lighting gear that shapes every shot you take. Whether you are refining a home studio, stepping into video production, or simply tired of fighting inconsistent light, better lighting delivers immediate, visible improvements to your work.

Westcott's new FJ250 250Ws Touchscreen Strobe is an exciting entry-level monolight for photographers who need reliable power, fast performance, and a compact footprint on location. Positioned in Westcott's refreshed lineup below the FJ400 II and FJ800, the FJ250 replaces the popular FJ200 and introduces several user-requested upgrades into a more accessible package.

Godox has officially unveiled the AD100Pro II Pocket Flash, bringing meaningful refinements to one of its most popular portable strobes.

Godox announced the AD300Pro II, a new all-in-one outdoor flash arriving five years after the original AD300Pro.

Zeniko has introduced the ZA12 Dual Dial Retro Mini Flash, a compact lighting solution designed for photographers seeking portable illumination. According to Zeniko, the flash delivers even, powerful light using the company’s optical technology, which pairs a xenon tube with a Fresnel lens.

Godox announced a new compact camera flash and accompanying wireless flash trigger. The Godox iT32 iFlash and X5 TTL Wireless Flash Trigger comprise a new modular lighting system built for all major camera systems, supporting full TTL and HSS across the board. The flash itself has an interchangeable hot shoe, so photographers can mix and match camera brands in their kit without needing a new flash.

We tested ProMaster’s latest lighting products, including the groundbreaking Air Support Light Stand and the Ultrasoft US1014RGB LED, a great companion to ProMaster's new stand. Together, they comprise a setup that is fast to deploy, easy to control, and capable of producing beautifully soft, color-accurate light -- a combination that feels purpose-built for hybrid creators who move seamlessly between photo and video work.

LightPix Labs has announced the FlashQ FM2, a retro-inspired, sleek, and compact wireless flash system designed for photographers who appreciate both style and substance.

Viltrox has announced the Spark Z3, a new on-camera flash that combines portability with practical power in a design that nods to futuristic aesthetics. Aimed at photographers seeking a reliable yet compact lighting tool, the Spark Z3 is designed to provide straightforward illumination for everyday shooting, portraits, and travel photography.

The Godox X3 Pro TTL wireless flash trigger builds upon the popular X3's dependable flash control capabilities while adding a larger touchscreen, promising even better control over complex wireless lighting setups.

Godox has announced the MG4K, a powerful new lighting unit aimed at professional video productions and large studio environments.

In e-commerce, photography isn’t just a picture—it’s the customer’s only connection to the product. A shopper can’t hold the glasses, feel the texture of the frame, or judge the true glossiness of the metal. When the image doesn’t reflect reality, the result is disappointment, higher return rates, and ultimately, a loss of trust in the brand.

Lighting gear keeps getting smaller, brighter, and smarter, and Godox’s latest release is no exception. The new Litemons LE series promises pro-level punch and polished color in a package built to travel light, all starting under $220.

Broncolor has announced the Stelos 800 L, a high-end, battery-powered, location monobloc strobe that packs 800Ws of power and supports high speed sync.

Nanlite has unveiled two compact panel lights that promise professional-grade performance in a small package, designed to give creators maximum flexibility and creative control.

Godox continues to expand its portable lighting system with the release of the AD400Pro II, the latest addition to its Witstro series. Building on the success of the original AD400Pro, this new model introduces upgraded features for greater control, speed, and versatility in studio and outdoor environments.

Alongside the Ricoh GR IV compact camera, Ricoh Imaging announced the Ricoh GF-2, a new super-compact flash designed exclusively for the GR IV camera.

Photo equipment and lighting company Godox launched another compact and affordable flash for photographers. The Godox iT20/iT22 camera flash weighs around 50 grams (less than two ounces) and is under $50.

Ulanzi announced its latest camera accessory, the SL03 Spark Lite, a pocket-sized flash designed to deliver powerful lighting in a compact and portable form. Priced at just $25, this newly released flash offers both flash and constant light modes, making it a versatile tool for photographers on the go.

In a market increasingly defined by portability and creative flexibility, Nanlite introduced the Pico, a new pocket-sized RGBW LED light aimed squarely at content creators, mobile filmmakers, and photographers looking for compact yet capable lighting tools.

SmallRig unveiled its new FP-60 and FP-90 Quick-Setup Folding Parabolic Softboxes, promising to cut lighting setup times in half …

Canon announced the Speedlite EL-1 (Version 2), an upgraded version of the original EL-1 flagship flash released in early 2021.

Independent filmmaker and designer Bryce Zimmerman has announced the release of a new piece of in-camera effects gear, the VariColour Filter Tray, hereafter referred to as "VariColor." It is a low-cost, DIY-inspired tool for cinematographers looking to experiment with color and contrast directly on set for visual results in real-time, all without AI.

Lighting brand Harlowe has developed a limited edition Signature Kit of its lighting products in partnership with portrait photographer Mark Mann. The Mark Mann Signature Kit will be limited to just 30 worldwide, each with its own number.

Profoto has announced a pair of new battery-powered compact moonlights, the B20 and B30. These build upon the B10-series, with the B20 offering the same 250 Ws power, and the B30 doubling that to 500 Ws. The new flashes promise more speed, improved overall power, and flexibility.

Profoto has announced three new LEDs explicitly designed for video and cinema applications, joining last year's L1600D, the company's first dedicated cinema light. The new Profoto LP2000C, L600C, and L600D promise to be faster, lighter, and brighter than the competition.

Harlowe has announced two new lights: the Mini II 20W Bi-Color LED Photography Light Kit and the Sol 5 Spectra RGBCW Mobile Light for MagSafe. Each offers unique strengths tailored to professionals and enthusiasts alike who demand quality illumination wherever creativity strikes.

In an industry increasingly demanding portability without compromise, Godox has introduced the V480 TTL Flash, a blend of compact design, pro-level performance, and intuitive usability. Bridging the gap between the smaller V350 and the more robust V860III, the V480 arrives as a medium-sized powerhouse purpose-built for photographers who need both mobility and control.

Lighting company Amaran (stylized "amaran") released a pair of new Verge series lights designed for creators filming, streaming, or working from their desk or for use in small home studios. The amaran Verge and Verge Max promise softbox-quality light and wide-ranging control. The new lights are amaran's offerings purpose-built for desktops.

SmallRig announced the RC 220C, a new continuous LED light for photographers and videographers.

Neewer's brand-new Q6 600Ws studio flash sports an unusual but sleek design, enough power to overcome bright outdoor lighting conditions, and an array of novel features.

Lighting company Profoto just released a compact light modifier called the Spot Small.

Google launched new AI-powered Arts & Culture experiments this week, including Learning Light, an experiment by Google Arts & Culture Lab artist in residence Jack Wild. This interactive tool walks users through lessons and experiments to help them learn about lighting.