AstrHori has launched a new manual focus fisheye lens for medium-format mirrorless cameras. The AstrHori MF 8mm f/2.4 Fisheye for Fujifilm GFX/Hasselblad XCD is a new circular fisheye with a whopping 220-degree field of view.
French smart telephoto brand Vaonis has announced the Atlas. This new modular smart telescope promises the versatility of an interchangeable lens camera -- Vaonis says "DSLR" -- and the ease of use of the company's other smart telescopes.
Cosina Voigtländer is celebrating the 100th anniversary of Voigtländer's "Skopar" series lenses with a commemorative model, the Color-Skopar 35mm f/2.5 100th Model.
I'm all for more lenses to support the APS-C platform. It often feels like major manufacturers treat cropped-sensor glass as a lower priority and leave a vacuum for third-party lens designers to fill. Well, let the third-party lens manufacturers cook, I say, especially when companies like Tamron can make a lens like this.
Tamron has announced a new 16-50mm f/2.8 A (Model B091) zoom lens for APS-C mirrorless cameras, promising a compact, versatile, fast option for Sony, Canon, Nikon, and Fujifilm APS-C camera owners.
Fujifilm has announced the Instax Square 2 instant camera, the latest addition to the company's popular, iconic Instax Square family of products.
At its "Welcome Home" event today, Apple announced its new "Apple Home Collection," including smart door locks, thermostats, temperature sensors, and cameras.
TTArtisan has announced a new ultra-compact pancake prime lens, the AF 24mm f/3.8 Mini, for full-frame Sony E-mount cameras.
GoPro has announced a free update for the entire Mission 1 Series of cameras that boosts the system's photography capabilities, promising zero-lag shutter response and continuous 50-megapixel burst capture.
The OM System PEN is expected to begin shipping to customers this week, but per OM Digital Solutions (OMDS) in Japan, not everyone will be able to get their hands on it at launch.
Who said full-frame lenses have to be big? Pancake lenses are always popular because of their compact nature, and you can have the image quality of a full-frame sensor in a package that's easy to travel with.
Yashica is back with yet another compact point-and-shoot camera designed to capitalize on the trendiness of old-school digicams. This time it's the Yashica Crew, an ultra-lightweight compact camera with a 13-megapixel sensor and 6x optical zoom.
The classic 70-200mm f/2.8 lens is such a useful staple in the professional photography world. Full-frame users have long lusted after these pro telephotos to handle everything from sports and events to studio portraits. Traditionally, these lenses are very expensive and very large, but on an APS-C platform, they could be far more compact and affordable.
Sigma has announced the 50-120mm f/2.8 DC OS Contemporary, the final piece of the company's compact "holy trinity" of zooms for APS-C cameras.
Tamron has announced that its compact, fast-aperture 20-40mm f/2.8 Di III VXD standard zoom lens is coming soon to Nikon Z-mount mirrorless cameras.
A few weeks ago, it looked like the Sony FX5 might start shipping by the end of this month. It seems the release date may have slipped a little bit again.
Shoten Koubou's first interchangeable lens, the Shoten Tribute 01 -- LTM 50mm f/1.1, is a gorgeous new lens for Leica M-Mount. At around 115,000 yen, or about $730, it's a modern twist on a classic Japanese-made portrait prime.
In March, Apple discontinued the Mac Pro, ending a rather short experiment of combining Mac Studio guts with a massive Mac Pro housing. While the Mac Pro may no longer be an active product, I argue it died in name only.
ShiftCam Gear, best known for its iPhone camera lenses and grips, has announced ProRig. Launching later this month as ShiftCam's 10th Kickstarter campaign, the company says it partnered directly with Apple on the new product, an entire camera system built for iPhone.
Sony has delayed the FX5 twice since it was announced, with the current release window slated for the end of October at the soonest. The company has provided no information on why the camera isn't shipping, but those who have received the camera report issues with the rear LCD.
Nocs Provisions, a company most well-known for its affordable and rugged binoculars, has announced the Portal AFN7 Adventure Camera that it says is the first in a series it will release for outdoor enthusiasts.
Alongside a slate of new smartphones, Huawei today unveiled an add-on camera module. While companies like Vivo have Zeiss-made add-on teleconverter lenses, Huawei's new Ruiying Z10 is an entire camera, complete with a 50-megapixel image sensor and zoom lens.
Fujifilm has raised prices in Japan by up to 23% across much of its photography lineup, citing increased costs.
Chinese technology intelligence company IDC published new research about the global handheld "smart camera" market, which includes action cameras and the ever-popular gimbal camera. This quickly growing market is much bigger than the traditional camera market, and market leader DJI alone outpaces all the Japanese camera makers combined.
Lomography has announced the Joseph Petzval Métamorphose 35mm f/1.8 Focus-Coupled Bokeh Control Art Lens, which combines the unique out-of-focus area of Petzval lenses with seven levels of bokeh control.
Venus Optics has announced another new Laowa lens this week, and it's yet another first-of-its-kind optic. The Laowa Acris 35mm f/2.8 1x Macro APO is the world's first full-frame, AF-equipped 35mm lens with 1:1 macro reproduction.
Taking risks is important in the camera industry. People want a unique shooting experience, and they will accept some compromises to the technical specification side of things if the payoff is fun.
Venus Optics has another tilt-shift lens on the way. Although it hasn't been officially announced in the U.S. yet, the Laowa T/S 24mm f/2 is definitely coming soon.
Modern life is overwhelming many people and analog pursuits are on the up. Enter Await, a camera made by Swiss-based electronics company Rolling Square.
7Artisans has announced a new pancake prime lens for APS-C mirrorless cameras. Available now in E-mount, the AF Lite 18mm f/2 costs $169 and is designed as a general purpose travel, landscape, street, and even portrait lens.
Yesterday, Xtra posted to Threads and apologized to customers who are still waiting for the Muse 2 and Muse 2 Pro to come to market. The delay is most certainly due to issues with the U.S. government, but Xtra is now saying it's actually because the company cares too much.
Polaroid has introduced the Mod, a camera built for analog creativity that comes with four automatic settings that allow photographers to experiment.
SmallRig has announced a pair of external optical viewfinders designed to give photographers more options for framing their photos with their go-to cameras.
Brightin Star's distinctly unusual 50mm f/2 Tri-Sight lens announced at CP+ has officially launched. The manual focus lens is available for E, L, RF, and Z-mount full-frame cameras and promises three rendering modes.
This past week, I pulled out my travel kit and have been testing camera rig configurations for an upcoming documentary project. The goal was to make this thing as versatile and nimble as possible, while still carrying all the gadgets I rely on.
Chinese lens company Mandler made headlines for its debut lens earlier this year, a facsimile Leica 35mm f/2 prime. The company is back with another Leica copycat, the Mandler 50mm f/1.4 E46 Pre-A.
Hasselblad cameras' excellence comes from decades of engineering, and that results in a polished product built with the best of the best in mind. Everything is good: the grip and body are built to last, the optical quality is better than Leica.
PolarPro is nothing if not insistent that capturing a look in-camera is better than using digital filters and editing to achieve the desired results. This means the company sometimes launches filters that seem more puzzling than practical. The latest filters to fit that mold are the colorful Radial Gradient Filters.
That didn't take long. Nikon announced its new Z5 IIC camera last night, and SmallRig has already unveiled new accessories for it, including a quick release cage kit and a baseplate.
The Hasselblad XPan (and the Japan-only Fujifilm TX-1) is a beloved camera that remains unique even today. But one part of the design is a bit annoying: the location of the tripod screw. A new bracket from Mutiny fixes that.
RØDE, hereafter referred to as "Rode," has released RodeCaster Video 1.4. It is a free, major firmware update for the company's all-in-one video production consoles, the RodeCaster Video, RodeCaster Video S, and RodeCaster Video Core.
Upon its release in 2025, the Nikon Z5 II ($1,849) immediately became one of PetaPixel’s go-to recommendations for an entry-level full-frame camera. It is surprisingly full-featured and capable, which led to a price increase over the original Z5. Now we have the Z5 IIC ($1,399), a more affordable, smaller version of the Z5 II with nice looks but a glaring omission: no electronic viewfinder.
Nikon has announced the Z5 IIC, a simplified version of the Z5 II that removes the EVF, reduces the quality of the rear LCD, drops the dual card slots, and cuts out the AF joystick in exchange for $450 in savings. For many, that might be enough of a discount to pick one up.
Today at Snapdragon Summit, Microsoft unveiled its next-generation Surface Pro 12-inch and Surface Laptop 13-inch, both powered by the Snapdragon X2 Plus processor.
Kron Technologies has announced the Chronos Q12, a high-speed camera designed to capture up to 2.5K resolution at extremely fast frame rates for situations where the company says capturing the right moment with the right level of detail is critical.
Viltrox has announced that it is bringing its full line of Air Series primes to Leica L-mount: the 14mm f/4, 50mm f/2, 40mm f/2.5, and 20mm f/2.8.
Something is seriously wrong with Sony's planned FX5 production schedule. After an announcement in July that it would be available to purchase on August 21, it was first delayed into September and now has officially slipped again: shipping will start "from the end of October."
Upstart camera company Caimera has teamed up with Austrian PC fan company Noctua, on a new prototype Micro Four Thirds camera that is all about cryptographic authentication at the time of capture. The CAIM1 camera's name stands for "Counter Artificial Intelligence Machine 1." Catchy.
The modern reincarnation of Yashica is dipping back into the original Yashica's history yet again with an upcoming compact digital camera. The Yashica Y16, inspired by and named for a 1959 classic, is arriving soon with a decidedly retro look.
Insta360 has announced new firmware and a new Ultra Telephoto Lens for its creator-focused Luna Ultra that gives the camera a 450mm focal length equivalent.
