Upstart British photography company Alfie Cameras is launching its next camera, the Alfie Boxx, in just a few weeks. The upcoming camera is an all-in-one analog camera experience, enabling photographers to capture and develop photos right in the camera itself.
Every so often, Hasselblad takes to its YouTube channel to showcase a legendary product from its distant past. The latest classic camera to get the modern video treatment is an absolute beauty, the Hasselblad 500 EL/M "20 Years in Space" edition. Released way back in 1982, it is arguably Hasselblad's coolest camera ever.
Vanguard, known for its photography gear, including tripods and backpacks, has announced some new bags specifically for photographers with compact cameras.
MAC Group and MPEX Distribution have joined forces to form Godox USA, a new enterprise that unifies all of Godox's products under MAC Group's umbrella.
Last December, photographer and designer Xiao Liu announced Rewindpix, a digital, screen-free compact camera designed to offer an analog experience. It launched on Kickstarter earlier this month, and with 11 days left in the campaign, it has shattered its funding goal by over $870,000.
Thypoch's interesting Eureka 28mm f/2.8 lens announced last November is now available, providing photographers with a retro-inspired, charming pancake prime.
Nearly all tripods have one thing in common, they stand on the ground (or a floor). While there are some exceptions, like the GorillaPod, they are small and aren't built for full-size professional camera systems. A new Kickstarter product, Viperpod, rethinks the tripod from the ground up, and says "no thank you" to traditional use cases.
Just over a week after Google added AI-powered "beautification" tools to Google Photos, the company is showing off yet another addition. This time it's a wardrobe feature that will let people virtually try on different outfits in Google Photos on Android later this summer.
Hasselblad unveiled the 70 finalists of Hasselblad Masters 2026, the company's first Masters competition since 2023. It didn't take long for controversy to emerge, including allegations that a finalist used generative AI to create one of their images.
The Nikon Comedy Wildlife Awards has unveiled the Sterna People's Choice Award winner for the 2025 competition. Photographer Alison Tuck from the United Kingdom earned top honors for her hilarious portrait of a gannet getting a face full of grass and weeds.
Hasselblad has announced the 70 finalists of its prestigious Hasselblad Masters 2026 competition, highlighting exceptional photos across seven categories.
Evident Scientific, a scientific solutions and microscopic imaging company, has announced the winners of its sixth annual Image of the Year photo contest. The competition celebrates the world's best scientific microscopic imaging, and the photos are as scientifically valuable as they are beautiful.
Just a week after SilverBridges shared that photographers were using WideluxX F10 prototypes out in the field, the exciting new 35mm panoramic analog camera is now available to preorder.
Reeflex has launched a new ultra-telephoto lens for Apple and Samsung's latest flagship smartphones on Kickstarter, promising mobile photographers significantly more reach and improved image quality versus using their built-in lenses with digital zoom.
DJI has been busy lately, at least everywhere but the United States. DJI today unveiled the Mic Mini 2, a colorful upgrade that promises improved audio performance and usability.
In his review of the new Oppo Find X9 Ultra, famous tech YouTuber and enthusiastic photographer Marques Brownlee (MKBHD) not only evaluates Oppo's latest slab phone, but he also waxes poetic about mobile photography and smartphone cameras in general, arguing that no matter how good phones get, they won't replace dedicated cameras for hardcore photographers. He's right, and it's refreshing to hear someone in the broader tech space say so.
The I'm Back Roll APS-C launched on Kickstarter earlier this month to significant attention and support. With over two weeks left in the campaign, the I'm Back Roll APS-C has shattered its $44,603 goal, garnering nearly $850,000 in pledged support at the time of writing. But what exactly are people actually backing: an ambitious project or a wild dream?
Although they serve extremely different purposes, there has long been an overlap between photography gear and firearms that goes far beyond the concept of "shooting" photos. A new accessory from Japanese company Etsumi, which, alongside making its own gear, also distributes products from brands like Shimoda, Tenba, and f.64, to name a few, makes the connection between cameras and guns even clearer.
Chinese lens company Mandler's debut lens, a faithfully recreated Leica Summicron 35mm f/2 prime, sold out almost instantly when the first shipment arrived in February. The company restocked its lenses over the weekend, and a few variants remain in stock at the time of writing.
When Apple unveiled its new low-cost MacBook Neo laptop in early March, it did so with the flashy launch video seen above. While some of it is CGI, much of it has very practical roots, as Apple revealed today in a new behind-the-scenes video.
The limited edition Canon PowerShot G7X Mark III 30th Anniversary Edition camera has begun arriving in select markets, including the United Kingdom, where it's in stock right now, and Australia, where photographers have already begun scalping the special camera on eBay. Photographers in the United States can get their hands on the camera beginning on April 28 (in most cases), and here's how.
The 570-megapixel Dark Energy Camera turned its 4-meter telescope toward Messier 104, better known as the Sombrero Galaxy, and captured an exceptional side-on view of the galaxy, sometimes called "the Universe's dusty brimmed hat."
Panasonic's most exciting news this week was definitely the new Lumix S 40mm f/2 lens, but there's also some news surrounding arguably the perfect camera to use with the new Lumix S 40mm f/2 prime, the Lumix S9. There's yet another new color for the Lumix S9, and slightly to my chagrin, it's the best one yet, at least in my view.
Leica is celebrating the 20th anniversary of its flagship store in Ginza, Tokyo, Japan, in style. Leica Camera Japan Co., Ltd. is releasing just 100 units of a special edition Leica M-A Hammertone analog rangefinder camera on April 25, available exclusively at its luxurious Ginza location.
When Leica ushered in the era of 35mm photography over a century ago, it did not immediately offer a coupled rangefinder (that came in 1932). Precise focusing was difficult with early Leica cameras, so other companies filled the void and offered useful accessories to early photographers. A particularly cool, stylish example is the Kühn Flexameter designed for Leica cameras.
A new exhibit celebrates the golden beauty of the classic orotone photo print, giving the eye-catching but short-lived photographic printing process more time in the spotlight.
Viltrox has announced a "new" 35mm prime lens, the AF 35mm f/1.2 LAB N FE. Viltrox describes the lens as a refinement of its original AF 35mm f/1.2 LAB released last year.
Less than two weeks after teasing a new drone series, Lito, DJI has officially unveiled the Lito X1 and 1 drones, new entry-level aerial camera drones designed to be accessible and beginner-friendly as soon as they're powered on. Unfortunately, they aren't launching in the U.S. yet.
World Press Photo announced the winners of its annual competition earlier this month, highlighting powerful and poignant photojournalism from around the world. Today, World Press Photo unveiled its Photo of the Year for 2026.
NASA celebrated its revolutionary Nancy Grace Roman Space Telescope (NGRST) yesterday, showing the completed observatory off to the world and announcing that the mission was not only ahead of schedule but, in a rarity for cutting-edge scientific projects, under budget.
Framework arrived on the scene with its debut Laptop 13 back in early 2021, touting its modularity, customizability, and extreme repairability. The company arrived with big dreams of totally disrupting the "incredibly broken" computing market. While this dream remains in progress, Framework has left its mark, and its brand-new, redesigned Framework Laptop 13 Pro carries the torch forward in interesting ways, doubling down on the goals of its predecessor.
Alongside importing and selling many foreign products, Japanese company Saeda also makes some things itself, including under its internal "BECKS" and "Be" brands. Through the former, Saeda has just announced a new digital camera, the Becks B-Quest BQ1, and it is an interesting mixed bag of style and specs.
Fujifilm has announced that it will offset 100 percent of its group companies' electricity usage in the United States and Canada using renewable energy certificates (RECs) from a new Texas-based solar energy project.
The reborn WideluxX camera is inching closer to market, as SilverBridges has now revealed that the first WideluxX production run is in the works and that fully working prototypes are in the hands of photographers right now.
Alongside teasing the Insta360 Luna Pro and Luna Ultra at NAB 2026, an upcoming competitor to DJI's popular Osmo Pocket series cameras, Insta360 also previewed a new wireless microphone, the Insta360 Mic Pro.
Late last month, Thypoch teased the new AF 24-50mm f/2.8 lens, not only the company's first zoom lens and first lens with autofocus, but also the first full-frame zoom lens for mirrorless cameras manufactured by a Chinese company. Thypoch brought its new AF 24-50mm f/2.8 to NAB 2026 in Las Vegas, and PetaPixel got some welcome hands-on time with it.
Canon's latest patent applications in Japan outline three very interesting, exciting lenses. The patents describe 130mm f/1.8, 300mm f/2.8, and 500mm f/5.6 prime lenses. The usual disclaimer applies: just because a company files patent applications for products does not mean it will ever actually make them. That said, if Canon did make them, the EOS R system would be decidedly stronger.
DxO is rolling out Nik Collection 9, the latest version of its suite of eight photo editing plugins, with the biggest changes coming in AI-driven selection tools. In addition, there are three new creative filters, a color grading tool, and blending mode support across its filter library.
NASA's historic Artemis II mission delivered many absolutely spectacular photos and inspired a new generation of people to love space exploration. It also provided a fresh opportunity to explore the often confusing, disjointed landscape that is NASA's photo publishing system.
Gerald Undone, well known for his very detailed and technical reviews of cameras, is done reviewing cameras. "I don't want to do this anymore," the long-time creator and camera reviewer says in a new video titled, "I'm Retiring."
Insta360 is teasing an all-new camera series co-engineered with Leica. The Insta360 Luna Pro and Luna Ultra cameras, hidden behind partially-frosted glass at Insta360's large booth at NAB in Las Vegas, promise high-end single- and dual-lens imaging and familiar form and function.
To celebrate the NAB Show 2026, numerous memory card manufacturers are running special promotions right now, helping reduce the pain of memory cost inflation caused by AI companies and their insatiable demand for data. These deals, available on SD, CFexpress Type A, and CFexpress Type B cards, make capturing photos more affordable at a time when card prices are skyrocketing.
GoPro unveiled the oft-teased Mission 1, Mission 1 Pro, and Mission 1 Pro ILS cameras last week, although the company didn't announce pricing. That mystery has quickly been solved.
Leica Camera AG and Gpixel, a leading global provider of CMOS image sensors, have announced a new strategic partnership. The two companies are working together to co-develop a new high-performance image sensor for next-generation Leica cameras.
Alongside a trio of new IronStar 1.5x anamorphic lenses for full-frame cameras, Sirui also unveiled three new Vision Prime 1 Series full-frame lenses at NAB 2026. The company unveiled new 15mm, 75mm, and 150mm Vision Prime 1 (VP-1) lenses, each promising "exceptional bokeh, outstanding low-light performance, and superior optical quality."
Last July, Sirui announced IronStar, a new series of 1.5x anamorphic lenses for full-frame. The 35mm, 45mm, and 60mm primes all shared a fast T1.9 aperture and sub-$1,000 price tag. Sirui has today expanded this series to include 75mm, 100mm, and 135mm primes.
NASA's Artemis II mission ushered in a new era of space exploration and inspired billions at a time when hope is so sorely needed. The successful mission, more than 50 years after people last orbited the Moon, honored Apollo's rich legacy while charting an all-new path for the future. The four astronauts aboard Artemis II's Orion spacecraft captured many exceptional photos on their journey, and these are our favorites.
Back in January, Insta360's CEO and founder, Jingkang "JK" Liu posted an eye-catching image on Chinese social media site, Weibo, that showed two new products. Liu was using an unknown camera to photograph another unknown product. A recent leak sheds new light on the camera Liu teased, and it looks very interesting. Micro Four Thirds is getting a fancy new camera.
There are plenty of essential pieces of a photography kit that aren't strictly photography items. Stoke's new Scout multitool falls into that category. Designed by Irish photographer and industrial designer Ben Millett, the Scout sports a minimalist yet highly practical design with broad utility.
Rode, stylized RØDE, announced many new products today at NAB 2026. Headlining the announcements is a cutting-edge new microphone technology. However, Rode also unveiled new next-generation hardware and software designed for audio professionals and content creators.