Like many companies that make photographic lenses, Leica has its hands in many pies, including projectors, rifle scopes, and binoculars. It is the lattermost group that Leica updated today, launching four compact binoculars in the new Leica Ultravid Compact Colorline range.
PetaPixel reported on WhiteWall's new Shopify integration when it was announced late last month, but it is such a big deal, it is worth taking a closer look. PetaPixel chatted with WhiteWall CEO Thomas Alscheid and pro photographer Per Appelgren about the integration and what it means for photographers.
Award-winning photographer Vijay Anil is an expert automotive photographer, crafting compelling narratives through cars, people, and their relationships with each other.
Fujifilm announced today that it will host its next X Summit in just two weeks on March 20. The X Summit, followed by the typical Fujifilm events the following days, will take place in Prague, Czechia, also known as the Czech Republic.
Given how popular Ricoh GR series cameras are with a broad range of photographers, it should come as little surprise that people capture amazing photos using their GRs. The Ricoh GR Photo Festival, which started in 2022, celebrates some of these incredible shots.
German optics company Schneider-Kreuznach, best known by photographers for its large-format lenses for Phase One cameras and its work with Samsung's long-gone digital cameras, partnered with South Korean lens company Samyang.
The groundbreaking Leica I 35mm camera turned 100 last week, and as part of the ongoing centennial celebration, Leica announced that one of the 0-series prototypes for the Leica I will be auctioned in June, and all signs point to the rare camera fetching millions of dollars.
Alongside the new MacBook Air, Apple announced its most powerful Mac ever, the M4 Max-powered Mac Studio.
As Tim Cook teased online earlier this week, it is the week of Air at Apple. Following an upgraded iPad Air yesterday, Apple announced a new more powerful MacBook Air today, which now sports Apple's latest M4 chip, a new sky blue colorway, and a new lower starting price.
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Photography company Escura showed off a fascinating InstantSnap camera at the 2025 CP+ show in Japan. The unusual and affordable InstantSnap camera is basically a large optical viewfinder surrounded by a white frame, akin in overall size and shape to a small instant photo print.
Nothing, known for its aesthetically-stripped-down smartphones announced the Nothing Phone 3a and Nothing Phone 3a Pro, successors to 2023's Nothing Phone 2.
Apple introduced a more powerful iPad Air today with an M3 chip, up from the M2-powered iPad Air Apple released less than a year ago.
Peak Design announced what it calls "its most anticipated product release yet": the Roller Pro Carry-On. The new carry-on luggage aims to embody "the future of luggage design" by combining soft-sided style and hard-sided durability, clever features, and an entirely custom design.
Polaroid's new Now Generation 3 and Now+ Generation 3 Instant Cameras promise sharper instant photos across varied lighting conditions.
Reports from the CP+ show floor in Japan suggest Sigma is developing an upgraded version of its popular 35mm f/1.2 DG DN Art lens, first announced in 2019 for E and L-Mount alongside the Sigma 14-24mm f/2.8 and 45mm f/2.8 lenses.
Polaroid published a video tour of the world's only Polaroid film factory. Located in Enschede, Netherlands, it is where Polaroid employees manufacture all the Polaroid film that photographers can buy online and on store shelves.
Australian video equipment company Atomos announced the Shinobi Go Monitor, a compact, slim, and affordable HDR monitor for hybrid photographers and content creators.
Photographer Christopher Paetkau has won the second annual The Nature Photography Contest for his impactful top-down photo of a polar bear resting in a field of vibrant fireweed flowers.
Firefly Aerospace's Blue Ghost Mission 1 made its historic lunar landing this morning, March 2, at 3:34 AM EST. Firefly is only the second private company to achieve a soft lunar landing, and the Blue Ghost lander is carrying a payload of NASA scientific equipment as part of the CLPS and Artemis lunar mission programs.
The Leica I was unveiled 100 years ago today, on March 1, 1925. The Leica I, the first mass-produced 35mm Leica camera, is widely celebrated for its influence on photography.
friend of PetaPixel and photographer Tom Calton 3D-printed his own lens, and it is unlike anything photographers have seen before, probably with very good reason.
Many photographers over the years have toyed with adapting old cinema projector lenses to their modern cameras. Projector lenses encourage creative experimentation because they are plentiful online, relatively cheap (some can be found for around $50 and sometimes even less), and produce interesting images full of character. James Warner, who goes by Snappiness, created a new video explaining how photographers can create their own "amazing portrait lens" using projector lenses.
Tamron Co., Ltd. announced it has begun manufacturing operations at its second factory in Vietnam, thereby strengthening its global "tripolar production system" approach and preparing for future business expansion.
The public opening of CP+ in Yokohama, Japan, has brought with it a flurry of new third-party lenses. PetaPixel covered some from Viltrox yesterday, and there are many other companies showcasing their newest lenses on the show floor, including well-known Chinese lens maker 7Artisans.
Angelbird announced a pair of updated portable SSDs in 2TB and 4TB capacities. The compact, rugged drives are designed for professional creators and include a physical write-protect switch on the new SSDs, ensuring users don't accidentally overwrite or delete precious files.
Meta-owned Instagram is reportedly toying with the idea of releasing a standalone application for its short-form video feature, Reels.
Nikon released firmware updates for its Z6 III and Z8 cameras this week, adding an assortment of new video-centric features and improvements. One of the changes added to the Z6 III in firmware version 1.10 is "Reduced noise in dark areas of N-Log videos." While just a single line in the firmware notes, this is a huge deal.
Lomography debuted a new compact, hassle-free development tank for 35mm film at CP+ in Yokohama, Japan. The Lomo Daylight Developing Tank 35mm enables analog photographers to develop their film anytime, anywhere, no darkroom or changing bag required.
While best known for its legendary cameras and lenses, Leica is back with another elegant and expensive timepiece. The Leica ZM 12 features a 39mm case, a dual-layered dial, new materials options, and interchangeable straps.