Jaron Schneider

Editor-in-Chief

Jaron Schneider is an award-winning commercial filmmaker, an internationally published consumer technology journalist, and long-time digital imaging expert across the fields of both video production and traditional photography. He is also the host of the PetaPixel Podcast. 

The former A/V Editor of Digital Trends, Features Editor of Imaging Resource, and Editor in Chief of Resource Magazine, Schneider's production work – which includes clients such as Verizon, Redwood Credit Union, Grammy-Award-wining band Train, Food Network's Guy Fieri, UC San Diego Scripps Institute, the San Francisco WETA ferry system, and luxury Swiss watchmakers Cartier and Maurice Lacroix – has been featured across multiple networks, including CNN, ABC Network News, Gizmodo, Huffington Post, Business Insider, The Daily Mail, Telegraph UK, and Jalopnik.

Articles by Jaron Schneider

A white Epson printer on a wooden surface, featuring an extended paper tray. The printer has a small digital display screen on the right, showing icons for copy, print photos, and various prints.

Stop Battling Anti-Consumer Printers and Just Buy an Epson EcoTank

For the past two years, The Verge's Editor in Chief Nilay Patel has recommended the same Brother laser printer as the best option on the market, even going so far as to renew that guide with an entirely new story that includes a very funny AI-generated text section. However, I disagree with Patel and Brother's anti-consumer practices are making the publication doubt that choice, too.

The image shows disassembled electronic components on the left and a hand holding a beige-colored outer camera casing on the right. The casing has a large circular cutout, indicating where a lens may be fitted.

Sigma Can Make Just Nine BF Cameras a Day

The Sigma BF is milled from a single block of aluminum on state-of-the-art five axis CNC machine, which is a process that takes seven hours to complete. It should be no surprise, then, that the production capacity is extremely low: just nine per day.

A person with gray and black hair and a beard is holding a large camera with a white lens, smiling at the camera. They are outdoors with green foliage in the background.

The Sigma BF Is Weird and I Love That About It

Today Sigma announced the BF, the company's latest camera that makes a series of wild, unexpected design choices. Sigma calls it "radically simple" and for the first time in a while, a company's marketing language isn't overselling the product.

Three gimbals with smartphones are positioned in snow: the Insta360 Flow, DJI Osmo Mobile 6, and Hohem M6. A "PetaPixel Compares" graphic is displayed in the bottom left. Background shows a wooden fence and a house.

If iPhone Video is So Good, Why Would Anyone Need the Osmo Pocket?

PetaPixel's Chris Niccolls and Jordan Drake aren't the norm: one of them presents while the other one operates the camera. Modern content creators typically work alone, and that includes me. That means the same number of tasks that are enough of a burden for two full-time jobs is somehow supposed to be crammed into one person.