Last updated: August 20, 2026
PetaPixel Inc. (“PetaPixel,” “we,” “us,” or “our”) operates petapixel.com and related services, including our website, newsletters, podcast pages, membership accounts, and contact forms (the “Services”).
This policy explains what personal information we collect, how we use it, who we share it with, and the choices you have.
IAB Europe Transparency and Consent Framework. PetaPixel participates in the IAB Europe Transparency & Consent Framework and complies with its Policies and Specifications. We use InMobi Choice (IAB Europe CMP ID 10) to ask for and record your advertising and measurement choices.
Controller: PetaPixel Inc.
Website: https://petapixel.com
Privacy requests: [email protected] or our contact form
You provide it. Name, email, password, and billing details when you create an account or buy a membership. Payment cards are handled by the processor shown at checkout; we do not store full card numbers. We also collect newsletter sign-ups, messages sent through our contact forms or email, comments you post, and anything else you choose to submit.
Collected automatically. IP address, approximate location derived from IP (country or region), browser and device type, pages viewed, referring URL, dates and times, and cookie or similar identifiers. If ads run, we may also receive impression and click data.
From others. Payment and membership providers (subscription status, payment success or failure), Disqus if you comment, and advertising or measurement partners when the law and your choices allow it.
We do not use precise GPS location or device fingerprinting. Please do not send special-category data (such as health, race, religion, or sexual orientation) in forms or comments. We do not need it and do not want it.
| Why | Legal basis in the EEA, UK, and Switzerland |
|---|---|
| Run and secure the site (hosting, fraud prevention, login, saving your cookie choices, light/dark theme) | Legitimate interests, and contract where we are delivering the site or an account. Strictly necessary cookies do not require consent. |
| Memberships, paywall, billing, subscriber support, hiding ads for eligible members | Contract |
| Newsletters | Consent. Unsubscribe at any time. |
| Replies to tips, corrections, and support; spam protection on some forms | Legitimate interests, or consent where a form says so |
| Comments | You choose to open comments. Disqus then applies its own terms and cookies. |
| Analytics and audience measurement | Consent where required; otherwise legitimate interests |
| Personalized advertising | Consent |
| Non-personalized or limited ads after you refuse tracking | Legitimate interest for basic ads and measurement where the framework allows it; otherwise limited, cookieless ads |
| Affiliate links | Consent where required |
| Tax, accounting, abuse, and legal claims | Legal obligation and legitimate interests |
We do not build advertising-style profiles to personalize which articles you see. Showing member-only or ad-free pages because you are logged in is account data, not content profiling.
We use cookies, local storage, and pixels.
Necessary. Security and content delivery, load balancing, member sessions, remembering that you already used the consent tool, and storing light/dark theme.
Advertising, analytics, and affiliates. These run in the EEA, UK, and Switzerland only with a valid legal basis, usually your Choice settings.
If you accept advertising, you may see personalized ads. If you refuse personalized ads but allow storage, you may still see non-personalized ads. If you reject storage as well, we still try to show ads, but they may be limited (no tracking profile, and sometimes fewer ads). Rejecting consent does not mean a blank page.
Change your choices. Use the consent / cookie settings on this website (InMobi Choice). You can also block cookies in your browser, which may break parts of the site. Industry opt-outs such as Your Online Choices, aboutads.info, and the NAI are extra tools; they do not replace Choice for users in the EEA, UK, or Switzerland.
Ads are delivered through Freestar and often Google, plus other partners named in the Choice tool. Those partners have their own policies, including Freestar and Google.
We use Google Analytics, Google Tag Manager, comScore, and WordPress.com/Jetpack statistics to understand how the site is used.
Some articles include affiliate links. A partner may add affiliate parameters to outbound links. We may earn a commission if you buy something. Articles with those links include an affiliate disclosure.
Memberships. We use MemberPress so you can register, pay, and receive the membership you bought.
Comments. Powered by Disqus. Opening comments loads Disqus, which may set its own cookies. See Disqus’s privacy policy.
Embeds. Play buttons for videos and similar embeds often load the third party (for example YouTube) only after you click. That third party may then set cookies.
Forms. Some contact forms use Google reCAPTCHA to reduce spam.
Newsletters. Unsubscribe using the link in the email. That does not close a membership or change ad settings.
We do not sell your name and email as a mailing list. Sharing identifiers with advertising networks for targeted ads can still count as a “sale” or “share” under some US state laws. See the California section below.
The full advertising vendor list lives in Choice, because it changes.
We are based in the United States. Service providers may process information in the US and other countries. For users in the EEA, UK, and Switzerland, those transfers rely on adequacy decisions, Standard Contractual Clauses, or another mechanism used by the relevant provider. Contact us if you want more detail.
We keep information only as long as needed for the purposes above, or longer if the law requires it.
In practice: membership data for the life of the account plus a short billing/tax period; newsletters until you unsubscribe (we may keep a suppression record); support messages until the request is handled; security logs typically up to about a year; analytics per that product’s retention settings; comments until you or we remove them; advertising cookies per each vendor and your Choice settings.
You may have the right to access, correct, delete, restrict, or port your information, to object to processing based on legitimate interests, and to withdraw consent. Withdrawal does not undo processing that already happened.
To stop advertising and analytics cookies, use the consent / cookie settings on this site. For an account or newsletter, use your account, the unsubscribe link, or email us.
You may also complain to your data protection authority (for example the ICO in the UK, or the authority in your EU member state).
We may need to verify your request and will respond within the time the law requires.
If you are a California resident, you may request to know, delete, or correct personal information, opt out of sale or sharing, and not be discriminated against for exercising those rights.
We collect the categories described above (identifiers, commercial/membership information, internet activity, approximate location, and inferences used for ads if you allow personalized advertising).
To make a request, use [email protected] or the contact form. You may use an authorized agent where the law allows.
To opt out of sale/sharing for ads, use aboutads.info and the NAI.
We do not use precise geolocation. We do not use sensitive personal information to infer characteristics. We do not knowingly sell personal information of people under 16.
Residents of other US states with consumer privacy laws may have similar rights. Use the same contact details.
The Services are not directed at children under 16 in the EEA/UK, or under 13 in the United States. We do not knowingly collect their personal information. If you think we have, contact us and we will delete it.
We use reasonable technical and organizational measures, including HTTPS and access controls. No website is completely secure.
We will post updates on this page and change the date above. If a change is material, we may also note it on the site or email you if we have your address.
PetaPixel Inc.
[email protected]
https://petapixel.com/contact/
For advertising and analytics choices in the EEA, UK, and Switzerland, use the consent / cookie settings on this website first.