Lighting

Godox announced the AD300Pro II, a new all-in-one outdoor flash arriving five years after the original AD300Pro.

Zeniko has introduced the ZA12 Dual Dial Retro Mini Flash, a compact lighting solution designed for photographers seeking portable illumination. According to Zeniko, the flash delivers even, powerful light using the company’s optical technology, which pairs a xenon tube with a Fresnel lens.

Godox announced a new compact camera flash and accompanying wireless flash trigger. The Godox iT32 iFlash and X5 TTL Wireless Flash Trigger comprise a new modular lighting system built for all major camera systems, supporting full TTL and HSS across the board. The flash itself has an interchangeable hot shoe, so photographers can mix and match camera brands in their kit without needing a new flash.

We tested ProMaster’s latest lighting products, including the groundbreaking Air Support Light Stand and the Ultrasoft US1014RGB LED, a great companion to ProMaster's new stand. Together, they comprise a setup that is fast to deploy, easy to control, and capable of producing beautifully soft, color-accurate light -- a combination that feels purpose-built for hybrid creators who move seamlessly between photo and video work.

LightPix Labs has announced the FlashQ FM2, a retro-inspired, sleek, and compact wireless flash system designed for photographers who appreciate both style and substance.

Viltrox has announced the Spark Z3, a new on-camera flash that combines portability with practical power in a design that nods to futuristic aesthetics. Aimed at photographers seeking a reliable yet compact lighting tool, the Spark Z3 is designed to provide straightforward illumination for everyday shooting, portraits, and travel photography.

The Godox X3 Pro TTL wireless flash trigger builds upon the popular X3's dependable flash control capabilities while adding a larger touchscreen, promising even better control over complex wireless lighting setups.

Godox has announced the MG4K, a powerful new lighting unit aimed at professional video productions and large studio environments.

In e-commerce, photography isn’t just a picture—it’s the customer’s only connection to the product. A shopper can’t hold the glasses, feel the texture of the frame, or judge the true glossiness of the metal. When the image doesn’t reflect reality, the result is disappointment, higher return rates, and ultimately, a loss of trust in the brand.

Lighting gear keeps getting smaller, brighter, and smarter, and Godox’s latest release is no exception. The new Litemons LE series promises pro-level punch and polished color in a package built to travel light, all starting under $220.

Broncolor has announced the Stelos 800 L, a high-end, battery-powered, location monobloc strobe that packs 800Ws of power and supports high speed sync.

Nanlite has unveiled two compact panel lights that promise professional-grade performance in a small package, designed to give creators maximum flexibility and creative control.

Godox continues to expand its portable lighting system with the release of the AD400Pro II, the latest addition to its Witstro series. Building on the success of the original AD400Pro, this new model introduces upgraded features for greater control, speed, and versatility in studio and outdoor environments.

Alongside the Ricoh GR IV compact camera, Ricoh Imaging announced the Ricoh GF-2, a new super-compact flash designed exclusively for the GR IV camera.

Photo equipment and lighting company Godox launched another compact and affordable flash for photographers. The Godox iT20/iT22 camera flash weighs around 50 grams (less than two ounces) and is under $50.

Ulanzi announced its latest camera accessory, the SL03 Spark Lite, a pocket-sized flash designed to deliver powerful lighting in a compact and portable form. Priced at just $25, this newly released flash offers both flash and constant light modes, making it a versatile tool for photographers on the go.

In a market increasingly defined by portability and creative flexibility, Nanlite introduced the Pico, a new pocket-sized RGBW LED light aimed squarely at content creators, mobile filmmakers, and photographers looking for compact yet capable lighting tools.

SmallRig unveiled its new FP-60 and FP-90 Quick-Setup Folding Parabolic Softboxes, promising to cut lighting setup times in half …

Canon announced the Speedlite EL-1 (Version 2), an upgraded version of the original EL-1 flagship flash released in early 2021.

Independent filmmaker and designer Bryce Zimmerman has announced the release of a new piece of in-camera effects gear, the VariColour Filter Tray, hereafter referred to as "VariColor." It is a low-cost, DIY-inspired tool for cinematographers looking to experiment with color and contrast directly on set for visual results in real-time, all without AI.

Lighting brand Harlowe has developed a limited edition Signature Kit of its lighting products in partnership with portrait photographer Mark Mann. The Mark Mann Signature Kit will be limited to just 30 worldwide, each with its own number.

Profoto has announced a pair of new battery-powered compact moonlights, the B20 and B30. These build upon the B10-series, with the B20 offering the same 250 Ws power, and the B30 doubling that to 500 Ws. The new flashes promise more speed, improved overall power, and flexibility.

Profoto has announced three new LEDs explicitly designed for video and cinema applications, joining last year's L1600D, the company's first dedicated cinema light. The new Profoto LP2000C, L600C, and L600D promise to be faster, lighter, and brighter than the competition.

Harlowe has announced two new lights: the Mini II 20W Bi-Color LED Photography Light Kit and the Sol 5 Spectra RGBCW Mobile Light for MagSafe. Each offers unique strengths tailored to professionals and enthusiasts alike who demand quality illumination wherever creativity strikes.

In an industry increasingly demanding portability without compromise, Godox has introduced the V480 TTL Flash, a blend of compact design, pro-level performance, and intuitive usability. Bridging the gap between the smaller V350 and the more robust V860III, the V480 arrives as a medium-sized powerhouse purpose-built for photographers who need both mobility and control.

Lighting company Amaran (stylized "amaran") released a pair of new Verge series lights designed for creators filming, streaming, or working from their desk or for use in small home studios. The amaran Verge and Verge Max promise softbox-quality light and wide-ranging control. The new lights are amaran's offerings purpose-built for desktops.

SmallRig announced the RC 220C, a new continuous LED light for photographers and videographers.

Neewer's brand-new Q6 600Ws studio flash sports an unusual but sleek design, enough power to overcome bright outdoor lighting conditions, and an array of novel features.

Lighting company Profoto just released a compact light modifier called the Spot Small.

Google launched new AI-powered Arts & Culture experiments this week, including Learning Light, an experiment by Google Arts & Culture Lab artist in residence Jack Wild. This interactive tool walks users through lessons and experiments to help them learn about lighting.

Lighting enthusiasts are in for a treat as Falcam announced a remote-controlled, motorized gimbal-like light control system.

Godox announced adjustable, battery-powered motorized electronic diffusion panels. The futuristic lighting modifiers come in three sizes.

Godox, makers of professional lighting solutions, announced a new powerful, waterproof RGBWW monolight, the Knowled M1000R. It is designed primarily with videographers in mind, although it could also be useful for photographers.

Elinchrom announced its first-ever continuous lighting solution: the LED 100C. Described as just the first product in a "new chapter" for the company, the new light is meant to combine professional-grade performance and compact portability.

Canadian company Reveni Labs, operated by self-professed analog photography nerd and talented builder and inventor Matt Bechberger, is back with another new product for photographers, the Lumo light meter.

The new Nanlite FC-120C is a lightweight, affordable full-color light for creators and indie filmmakers.

Westcott's two new strobes offer full power flash in a compact, lightweight design for demanding on-location shoots.

When it was released in 1939, The Wizard of Oz broke new ground in movie production thanks largely to its remarkable lighting setup. The blockbuster prequel Wicked, based on the award-winning Broadway play of the same name, likewise captivates contemporary audiences thanks in large part to its visual aesthetic and incredible lighting.

Godox announced the MA5R, a pocket-sized magnetic device for smartphones that combines a full-color LED and a wireless power bank.

The RS60Bi and RS60R from Godox enter the crowded portable lighting market, but are they just another compact option?

Godox unveiled the iA32, iM20, and iM22 flashes, three compact and stylish on-camera flashes that won't break the bank.

Prolific lighting equipment company Godox announced the V100, a new more powerful on-camera flash in the style of the company's V1 and V1 Pro. The V100's claim to fame is the ability to deliver up to 100 watt seconds of power compared to the V1 and V1 Pro's 76Ws output.

Lighting company Amaran today launched the Amaran Go, a compact, MagSafe-compatible two-way mini LED for smartphones. The mobile lighting solution aims to reduce the barrier to entry for aspiring content creators.

V-flats may not be the most glamorous part of a photographer's kit, but they are the unsung workhorse for many shooters. V-Flat World, as its name suggests, has earned a strong reputation in the industry for its lighting modifiers and accessories, announced V-Flat 2.0, an all-new V-flat that promises to perform better, last longer, and be easier to use.

New lights from Harlowe include tube lights, MagSafe travel lights, and an optical spotlight with a series of gobos.

Profoto's new D30 Studio Flash is a mains-powered monolight with bi-color LEDs. The light is built to cater to a diverse range of professional photography needs.

There you are, going along shooting all the pretty wedding day details and events. Sunset is epic and romantic and you capture some incredible portraits between your two lovebirds and then you start to panic, wondering what to do when it gets dark. I’m here to help with these night wedding photography tips.

Amaran announced a new bi-color and full-color LEDs that are bright, pocked-sized, and capable of mounting almost instantly.

Hobolite is no more. The company that has been making a name for itself in LED photography lighting will henceforth come under a new name: Harlowe.

Italian lighting company Maxima announced the Maxima 6 Mark II, an upgraded version of the Maxima 6 light for professional photographers and videographers.