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How Apple’s Next-Gen Photographic Styles Transform iPhone Photography

A phone screen shows a photo editing app with a woman in a colorful hallway. Beside it, a woman in white stands on a colorful target in a vibrant, open landscape, aiming a bow upward against a backdrop of mountains and a bright blue sky.

Apple's new iPhone 16 series smartphones are Apple's best-ever handsets for mobile photographers. Among the biggest reasons for this is the suite of next-generation Photographic Styles, which intelligently and precisely adjust tones and colors in images, non-destructively and in real-time while using the iPhone's camera.

Two images side by side: The left image shows two necklaces with pink and blue gemstones on silver and rose gold chains against a light background. The right image shows golden liquid pouring from a bottle labeled "Añejo" in bold letters against a dark background.

Luxury Product Photography Requires Precision, Creativity, and Patience

Arguing the upside of proximity, photographer Robert Capa said, “If your pictures aren’t good enough, you’re not close enough.” In-studio commercial photographers, with robotic cameras and high-tech lighting, get plenty close to their subjects.