Apple Briefly Became the World’s Most Valuable Company, Toppling Nvidia
Apple briefly became the world's most valuable company on Friday, overtaking Nvidia as investors sold off semiconductor shares.

Apple briefly became the world's most valuable company on Friday, overtaking Nvidia as investors sold off semiconductor shares.

Google's DeepMind lab has recreated Pelé's so-called lost goal -- a strike that the iconic Brazilian soccer player said was his best-ever but was never captured on video.

14-year-old award-winning underwater photographer Panitbhand Paribatra "Pari" Na Ayudhya of Thailand, made waves late last month after he won the Project // 21 category in the prestigious Hasselblad Masters 2026 photo contest. It was not Pari's first big awards win, and undoubtedly won't be his last.

28-year-old professional photographer and videographer Hunter McEwen was fired from his latest five-figure commercial job after he lost three days' worth of shooting when his bargain-basement, counterfeit memory cards failed on set.

This project grew out of the many water-drop imaging experiments that my students and I have done over the years. I wondered if combining water-drop photography with portraiture might produce some unique and interesting images.

Recently, I was asked to provide feedback on an unreleased product: a cocktail shaker from a well-known culinary brand. The company asked me to take it for a spin, make a few cocktails, and fill out a survey. Survey?! Boring. I’ll do you one better - I’ll make a whole promo product video, right here in my dining room.

A photographer has sued popular artist Mickalene Thomas for allegedly appropriating more than a dozen of her images without consent or attribution.
New Mexico turned Ansel Adams and Georgia O’Keeffe into legends, so in our next Trail Camera episode, Chris and Jordan head there with their OM SYSTEM OM-3 cameras to find out why. They shoot the red cliffs of Abiquiú and the same adobe church that O’Keeffe painted and Ansel photographed. Watch the trailer and catch the premiere on YouTube Thursday, July 23. Subscribe now so Chris and Jordan’s New Mexico film hits your feed the day it drops!
Godox's first camera – the C100 – has arrived, and it has a nicer build quality than I expected, especially for $45. It has multiple capture modes, makes a pleasant chime sound when turned on, and the icons that appear on the transparent panel are easy to see. I'll be handing this off to Chris Niccolls so he can do a full review.
The PetaPixel Podcast is taking a short two-week hiatus but will return on August 5. To tide you over, we recorded an extra-long episode this week with friend of the channel Chelsea Mercado Northrup!
Canon Canada was generous enough to gift my family the North American version of the Canon R5 Transformer originally released back in 2022 in Japan. My son had a great time transforming an ordinary looking EOS R5 replica into a glorious warrior robot!
As we approach the FIFA World Cup finale on Sunday, you're very likely to be seeing this photo of a younger Lionel Messi "blessing" a baby Lamine Yamal, Spain's young phenom. The photo's existence is next-level coincidental, considering the two stars will be facing each other on football's biggest stage.
Lexar products, including its memory cards and SSDs, are now available at Best Buy, both in stores and online, starting today. This is Lexar's largest US retail expansion yet and gives photographers and other creators more ways to buy Lexar memory products.
"For 30 years, Lexar has helped capture, create and preserve what matters most," says Van Baer, Lexar's general manager for the Americas. "As demand for high-performance storage continues to grow, expanding into Best Buy significantly strengthens our ability to reach consumers wherever they choose to shop."
Light Lens Lab shared an exciting, albeit short, update about its peel-apart film project on Instagram, showing that the new peel-apart film structure itself has reached in-camera testing. The company promises a new development update soon for the project that has been in the works for years. Light Lens Lab is also developing all-new black-and-white photo film, which it says will have unique "character." Light Lens Lab is doing some very exciting things in the film space.
Need a break from photo editing and love playing word games? It's Wordy is a free new browser-based game in which different letters are worth different values each day. Find the highest scoring words to complete your daily pyramid!
Google has released its first Pixel 11 teaser. The short video appears to show a circular, color-changing light next to the camera bar, which The Vergespeculates has something to do with Google Gemini. Google says it will fully reveal the Pixel 11 on August 12, presumably putting an end to the mystery surrounding that new glowing orb.

A good, versatile zoom is often the first lens photographers recommend after a camera kit lens, and for good reason. Covering everything from wide-angle landscapes to portraits and everyday photography, these versatile lenses handle travel and street photography, as well as events, wildlife, and video.

Cinestill 50D is the less popular sibling to Cinestill’s 800T and 400D emulsions. Because 50D often gets passed over in favor of those other two, we figured it would be a great film to feature on Film Friday. It is a different and lovely film in its own right and deserves a bit more attention than it receives.

The Association of Photographers (AOP) has announced the winners of its annual Student Awards.

Squarespace users across the web have begun reporting receiving emails detailing impending price increases that range as high as 26%, depending on the selected plan and payment option.

Picture this: you're photographing in the middle of the night, it's dark, and you desperately need light. So, you whip out your phone, open an app, pay some money, and boom, night becomes day thanks to a satellite in the sky that is now reflecting sunlight to your location like a bright full Moon.

When Joël Lapointe was planning an epic camping trip through the Côte-Nord region of Quebec on Google Maps, an area gave him pause for thought: it looked like a giant meteor crater.

Google Vids has been updated with the Gemini Omni model and personal avatars, allowing it to edit and generate clips via almost any method, as well as enabling people to star in their videos with just a few clicks.

Margaret Thomas, the first female staff photographer employed by The Washington Post, has died at the age of 84.

Tech executives terrified of the public backlash against AI are beefing up their security as violent threats spill over into the real world.

A videographer was shot dead as he put his camera back into the backseat of his car after doing a job at a party last week.

Canon Inc. in Japan has published "The Secret of Canon Star," which Canon describes as a "company introduction booklet for children." It's bizarre.

New York City mayor Zohran Mamdani is having a very busy week. Just a day after announcing a "click-to-cancel" rule aimed at companies like Adobe, Mamdani is cracking down on "deceptive landlord practices," including using AI-generated and AI-edited images designed to make properties look more appealing.

The Dark Energy Camera (DECam) pointed its 570-megapixel CCD image sensor, housed inside the Victor M. Blanco 4-meter Telescope, at the Corona Australis Molecular Cloud, one of the nearest star-forming regions to Earth.

An influencer has been fined 20,000 Canadian dollars ($14,200) after he repeatedly posted intimate images of a woman he barely knew.

The Camera and Imaging Products Association (CIPA) has announced that the admission-free CP+ Camera and Photo Imaging Show is returning to the Pacifico Yokohama event center and will run for four days from Thursday, February 25 to Sunday, February 28, 2027.

This week on the PetaPixel Podcast, the team is joined by Chelsea Mercado Northrup to discuss the RX10 V (and why no one seems to agree with our less-than-sparkling review) and Tamron's new design shift, as well as take part in the highly-requested Lens Draft!

Hasselblad has announced that Phocus Mobile V1.0.0 for Android is now available and supports the the X2D II 100C, X2D 100C and 907X, and CFV 100C.

To celebrate the 10th anniversary of Stranger Things, a transformative original series for Netflix and its first true global hit, the streaming platform is releasing a commemorative "VHS special edition" of the show's first season.

If you're a pigeon, there is one bird you really want to avoid: falcons. Why? Because an urban falcon's diet almost entirely consists of pigeons.

After days of rumors and reports, Android smartphone maker OnePlus has officially announced that it is, in fact, leaving North America and Europe and will no longer release new phones in those markets.

Elon Musk's startup xAI is suing a man for allegedly misusing the company's AI image generator Grok to create child sexual abuse material.

The United States Federal Aviation Administration (FAA) has proposed rule changes to restrict drone operations over critical infrastructure sites, citing "safety and security." The National Press Photographers Association (NPPA) filed a new set of comments on the proposed rule changes, raising concerns about potential impact on First Amendment-protected newsgathering.

Lomography has announced the Simple Use Reloadable Film Camera Half Frame, a new, more economical take on the company's classic accessible 35mm film camera.

A terrifying video recorded from inside a train in northern Ontario shows the train car completely engulfed by a violent inferno, as wildfires ravage the region.

SmallRig has announced the Professional Outdoor Backpack (25L) 6521, a camera backpack that stands out with an innovative interior divider system designed to better protect camera gear while hiking, traveling, and shooting on location. Rather than relying solely on traditional padded dividers, the backpack incorporates anti-drop baffle flaps that help keep cameras, lenses, and other equipment securely in place, even when the bag is opened or tilted.

Cosina had a very busy CP+ 2026 this February, showing off early examples of numerous new Voigtländer lenses, including the APO-Lanthar f/4 Close Focus VM-Mount lens. This distinct new prime has now been fully revealed ahead of its August launch.

Watching The Odyssey in Christopher Nolan's preferred 70mm format is not accessible for everyone -- there are only 41 theaters in the entire world that will show the large-format film projection.

Godox has announced the Knowled AM800R, a new 800-watt inflatable RGBWW LED mat light designed for film, television, and commercial productions. Featuring a 4 x 4-foot (1.2 x 1.2 meter) lighting surface, the fixture combines high-output soft lighting with an inflatable frame that can be deployed in about a minute.

Although Samsung isn't yet showing off its next-generation Galaxy foldable device -- although the South Korean tech giant is teasing it on social media -- the company is sharing new details about a crucial technology in any folding phone, its folding display.

Viltrox has announced the AF 26mm f/2.8 EVO, a super compact, autofocus-equipped pancake lens that somehow crams two control rings onto a body that is less than an inch thick.

For years, internet users navigating to images.google.com have been greeted by a mostly blank screen with a search bar in the middle -- that will soon no longer be the case.

George Lucas, who is one of the most influential people in modern filmmaking but hasn't made a movie in some years now, says that artificial intelligence makes it easier to create cinema.

The mayor of New York City, Zohran Mamdani, has announced a new "Click to Cancel" rule, a first-of-its-kind initiative in the U.S. that is aimed at helping consumers cancel subscriptions much more easily.

Capture One has brought its second-generation wireless tethering for Canon cameras to Capture One Mobile, promising speeds that "feel as fast as wired."

Fujifilm has published a firmware roadmap for the Fujifilm Eterna 55 cinema camera, the contents of which it says are designed to further expand its capabilities and applications as a filmmaking tool.