Amstel hired Spanish photographer Javier Tles for a very unusual type of advertising campaign for Heineken beer. Rather than set up a staged photoshoot, as is par for the course, Tles covertly captured photos of real people enjoying drinks with their actual friends, approaching the ad campaign more like a documentary photography project than a commercial project. It is a very different type of advertising campaign, especially in the era of AI-generated ads.

A student photographer lost his right eye after he was allegedly struck by a projectile fired by a Department of Homeland Security (DHS) agent while covering a “No Kings” protest in Los Angeles last month.

Atomos has acquired Flanders Scientific, a major name in the professional reference monitor space.

Kodak has unveiled a new motion picture film to coincide with the release of Euphoria season three, intentionally embracing imperfections to evoke the look and feel of old Hollywood.

Remote cameras are an incredible tool that enable scientists to safely monitor, study, and photograph rare animals. Scientists working in the forests of Sabah, Malaysian Borneo, broke a record by observing an individual Sunda clouded leopard on camera traps for more than six years.

This March, Spanish conceptual artist and photographer Joan Fontcuberta published a new book in Italy. Immagini Latenti concludes with a chapter on AI and photography, referencing the debates surrounding Boris Eldagsen’s submission of an AI-generated image to the Sony World Photography Awards in 2023 and Miles Astray’s submission of a photograph in the AI category of the 1839 Award in 2024.

When we decide whether a photo is good or not, we apply subconsciously a set of principles that make the image appealing. Understanding those helps us better grasp why some photos work better than others.

Most commonly, blurry images are caused by either poor focus or the wrong shutter speed. Here is why that is so and what you can do about it.

Canon Explorer of Light Atiba Jefferson worked with the Ryan Seacrest Foundation to provide kids at Rady Children's Health in Orange County with a photo-filled afternoon they'll never forget.

Picfair, the photography store builder, is moving further into the professional and semi-professional photography space with the introduction of private albums, a new feature designed to support client delivery workflows and more advanced use cases.

ShiftCam has announced V-Series, which it describes as "the next generation of mobile optics." The V-Series comprises four new add-on lenses for smartphones: a fisheye, a wide-angle, a telephoto prime, and a macro.

Old photos don't just fade, they slowly lose the details that make them meaningful. If you're looking for how to bring old photos back to life or make them clearer, an AI-powered tool like Aiarty Image Enhancer can serve as an essential part of the restoration workflow, offering one of the fastest and most practical solutions.

Light pollution is a significant, increasing problem, and it doesn't just affect astrophotographers. Scientists using satellite imagery of Earth from 2014 through 2022 have found that human activity and artificial lights increased light pollution by 16 percent in just eight years.

Photographer, YouTube creator, and enthusiast of weird lenses, Mathieu Stern, adapted a century-old photographic lens for modern digital cinema in his newest video. The experiment pairs vintage glass with the Sony FX3 to test whether early optical designs can produce a more “organic” cinematic aesthetic than modern high-performance lenses.

The DJI Osmo Pocket 4 has been rumored for a while, even leaking a couple of months ago. Well, it's official now, and DJI is teasing a full reveal next week.

Spring is one of the most active seasons for photographers, with shifting light, new color in the landscape, and increased wildlife activity all happening at once. That makes it a practical time to reassess gear, especially as many retailers are offering meaningful discounts across lenses, cameras, and support equipment.

TTArtisan has introduced the TTArtisan AF 17mm f/1.8 Air, a compact and lightweight wide-angle prime designed for APS-C mirrorless systems. Available in Sony E and Fujifilm X mounts, the new lens emphasizes portability, fast aperture performance, and everyday versatility at an accessible price.

A new Netflix film will investigate one of the most iconic moments in nature documentary history: when a baby gorilla called Pablo decided to lie across David Attenborough.

After an annual cherry blossom festival in Japan was canceled because of hordes of photo-seeking tourists, locals have spoken out about the disruption.

NASA continues to upload more media from its exciting Artemis II launch last week and ongoing lunar mission. Part of the latest batch of images is infrared still frames and videos from the Artemis II launch, which not only provide useful data for scientists but look spectacular for everyone else.

VSCO has increasingly incorporated artificial intelligence (AI) into its photography products, including AI Lab, a dedicated AI-based editing platform inside the VSCO app on iOS. To better understand how photographers feel about AI and how they want to use it in their photography workflow, VSCO conducted a survey of photographers across the U.S. and Canada in December, and the results are quite interesting. The company published its report today.

OM Digital Solutions (OMDS) officially announced the OM System OM-1 Mark II IR in Japan, a new infrared version of the OM-1 II released in early 2024. The new camera is designed primarily for industrial and scientific applications.

YouTube Shorts is rolling out a feature that lets users create AI avatars that look and sound just like them for use in their videos.

After Marques Brownlee (MKBHD) took the same photo on each generation of the iPhone, the popular creator followed it up by taking the same photo on each generation of the Samsung Galaxy and Google smartphones.

Eizo has announced the ColorEdge CS3200X, a new 31.5-inch 4K UHD (3840 x 2160) monitor that promises extremely accurate color rendering for professional photography, videography, and design workflows.

Dozens of brides have been waiting more than a year for their wedding footage after the FBI seized a popular videographer’s hard drives.

Doug Allan, a pioneering cameraman and photographer renowned for his work with David Attenborough, has died while trekking in Nepal.

The infamous camera cut-out at hockey arenas has claimed another victim, this time The Minnesota Star Tribune photographer Carlos Gonzalez's brand-new Canon RF 70-200mm f/2.8L IS USM.

While it may be tempting to assume that the Artemis II astronauts have spent the past week of their historic voyage simply capturing breathtaking images, they have also been actively engaged in critical scientific research.

An animal welfare organization has been forced to deny that its distressing photo of 250 dogs crammed into a single house is AI-generated -- in a damning reflection of modern media literacy.

Google Maps has rolled out new features centered on photos, including one that can scan photos and videos on a user's phone to find the most relevant images for a particular location.

Last week, Insta360 unveiled the Snap selfie monitor for smartphones, but only in Asia. Today, the company unveiled its latest mobile accessory across global markets.

This week on The PetaPixel Podcast, the team discusses not the best lens, not the best-selling lens, but the coolest lens available in every mirrorless mount.

Just a couple of weeks after PetaPixel wrote about the juvenile culture overseen by Sam Altman at OpenAI, the New Yorker has written a damning article about Altman questioning his trustworthiness.

Oklahoma lawmakers are considering a bill that would let officials use aerial photos and satellite images to assess property taxes instead of visiting properties in person.

GoPro has announced plans to reduce its global workforce by approximately 23%, a move that comes as the company prepares for a widely anticipated new generation of cameras built around its upcoming GP3 processor.

As smart glasses become more and more popular -- increasingly looking like a competitor to the ubiquitous smartphone -- the contentious feature is the camera. It's been at the center of a string of controversies, from creeps clandestinely filming people to tech workers reviewing users' intimate footage.

A former Meta employee is under criminal investigation after allegedly downloading around 30,000 private photographs from Facebook while working at the company.

A darkroom printer's scrapbook containing previously unseen photos that belonged to Lee Miller and Cecil Beaton has been unearthed and acquired by the University of Oxford's Bodleian Libraries.

Most Americans are worried about how their personal data is being collected and used, but many never read the privacy policies they sign, according to new research.