A professional camera setup with a Laowa lens on a slider is shown next to three Laowa probe and zoom lenses. Text highlights "PROBE ZOOM 15-24MM T8, 15-35MM T12" on a black background.

Laowa Launches ‘The World’s Widest Probe Zoom’ Lenses

Laowa has officially unveiled its next-generation Probe Zoom system, which it states is "the world’s widest macro probe lens with the broadest focal range ever made." Designed for cinematic and high-end commercial work, the new 15-24mm T8 and 15-35mm T12 macro lenses expand the company’s well-known probe lineup with a wider focal range, increased flexibility, and a modular design built around extreme close-up imaging.

Three digital cameras and three tripods are displayed on a red and orange abstract background. The cameras are from Sony, Canon, and Lumix, and each tripod is set up with its legs extended.

Hot New Camera and Lens Releases and the Best Deals on Tripods

New camera announcements continue to arrive at a rapid pace, and this week’s lineup brings together several of the most talked-about new releases alongside deep discounts on premium tripods to support them. Whether you are planning to preorder a new body, upgrade your lens lineup, or finally replace an aging support system, there are some unusually strong deals available right now.

A large, white, three-dimensional Nikon logo stands in a garden bed next to a set of concrete stairs.

Nikon Stock Skyrockets Amid Rumors of a Sale

Nikon lost a lot of money last fiscal year. In fact, Nikon lost a record-breaking amount of money, a whopping 86 billion yen, or more than $542 million at current exchange rates. Nikon's largest shareholder, EssilorLuxottica, is reportedly weighing a major acquisition of the company, sending its stock soaring.

A collage with three panels: a person standing in tall dry grass outdoors, a close-up of a sandwich with lettuce, tomato, and ham on a croissant, and a single yellow flower in a brown glass vase on a wooden table.

Sony Xperia AI Camera Assistant Ads Are Getting Ripped Apart

Sony unveiled the Xperia VIII smartphone this week, boasting photographer-focused upgrades and improvements. American buyers, who are yet again missing out on the latest Xperia, may have felt a little left out. Looking at the phone's new AI Camera Assistant with Xperia Intelligence and its terrible results, perhaps U.S. buyers aren't missing out on much at all.

A bearded man in a red cap holds a camera lens filter up to his eye. Next to him is a close-up of a black Leica camera on a table with photo prints and a red magazine cover.

PolarPro’s Split 50 Is Only Half a Filter, and That’s the Entire Point

PolarPro has introduced a new creative lens filter that intentionally leaves half the glass uncovered, and that unusual design is exactly what gives the filter its cinematic effect. The new PolarPro Split 50 is a split diopter filter designed to place two subjects at different distances into focus within the same frame, creating a distinctive look long associated with classic Hollywood filmmaking.