Antigravity has announced Project Eternal, a global initiative unveiled following the International Day for Monuments and Sites, aimed at preserving cultural heritage through advanced imaging and Gaussian Splatting. The project brings together drone technology, panoramic capture systems, and 3D reconstruction tools to create accessible digital archives of historically significant locations.
Godox has introduced the MF-T76S Macro Twin Flash, a dedicated macro lighting system designed to deliver precise, controllable illumination for close-up photography. The system is designed for photographers working with subjects such as insects, food, plants, jewelry, and product detail work.
Spring is a time of new beginnings, including for photographers. Whether that means stepping into a first interchangeable lens camera or upgrading an existing kit, it's a good time to upgrade. With a wide range of discounts on mirrorless systems right now, it’s a good time to reassess which gear fits your workflow.
At the NAB Show 2026 in Las Vegas, Adorama Business Solutions introduced a new initiative to support organizations that rely on video and multimedia production. The $50,000 Multi-Media Studio Upgrade Contest will award two organizations a studio transformation package valued at up to $50,000 each, including equipment, consultation, and integration support.
Behind-the-scenes videos show how Harman makes film today, from the lab to the production line. The process balances chemistry, engineering, and constant iteration at every stage. Together, the videos reveal a fascinating look into how analog photography continues to evolve in the modern age.
7Artisans has introduced a new compact prime lens for rangefinder shooters, the M 35mm f/2.8, designed for both Leica M and Leica Thread Mount (L39) systems. Priced at $428, the lens leans into a classic design philosophy while incorporating modern optical refinements in a notably small and lightweight form.
All About Photo (AAP) has announced the winners of the 2026 All About Photo Awards, marking the 11th anniversary edition of The Mind’s Eye competition. The annual program highlights international photographic work spanning documentary, conceptual, and fine art practices. This year’s selection was judged by acclaimed photographer Steve McCurry.
OpenAI has introduced ChatGPT Images 2.0, a significant update to its image generation system that expands its role from a creative tool into a more fully realized visual workflow platform. Available across ChatGPT, Codex, and the API, the new model is designed to handle more complex, real-world tasks with greater accuracy, flexibility, and control.
Leica Camera AG has opened a new flagship store and gallery in Chicago, marking a milestone moment that aligns with two major anniversaries: 50 years of Leica Galleries and 20 years of Leica retail. The launch reflects the company’s continued shift toward experiential spaces that combine photography, culture, and community.
Llano has introduced a pair of compact 2-in-1 card readers and storage solutions with the F17 and F18, designed for photographers, videographers, and content creators who need both portability and efficient data transfer in a single device. While the F17 targets higher-speed workflows with UHS-II support, the F18 offers a more accessible USB 3.0 option built around UHS-I performance, giving users flexibility depending on their needs.
When it comes to ultralight tripods, every ounce counts. ProMaster’s new iota series embraces this philosophy fully, prioritizing speed, simplicity, and minimal weight. In fact, the intentional lowercase “i” in the name serves as a subtle reminder of just how small and portable these tripods really are.
Brightin Star has introduced a new AF 12mm f/2.8 ultra-wide-angle lens designed for full-frame mirrorless cameras, offering a combination of an expansive field of view, autofocus performance, and a distortion-controlled optical design. Available for Sony E and Nikon Z mounts, the lens is aimed at photographers working across landscapes, architecture, interiors, and astrophotography.
UnifyDrive has introduced PixelMob, a new sub-brand aimed at professional photographers and video creators. Positioned as a “Creator’s Companion,” PixelMob is designed to address a longstanding gap in imaging workflows: the inability to verify, at the file level, that backups are intact before leaving the field.
Viltrox has introduced two new additions to its Evo lineup: the AF 35mm f/1.8 Evo and AF 55mm f/1.8 Evo. Announced at NAB Show 2026 in Las Vegas, the lenses are available for both Sony FE mount and Nikon Z mount systems.
Printing remains one of the most rewarding parts of photography, turning digital files into something tangible. Whether it’s small prints for albums or large-format pieces for display, the right printer can shape how your work is experienced.
Ulanzi has introduced the D200X Creative Deck, a next-generation control hub designed for streamers, editors, photographers, and filmmakers who want a more integrated way to manage complex creative workflows.
Adobe has rolled out a new round of updates across its Lightroom ecosystem, including Lightroom Classic 15.3, Lightroom Desktop 9.3, and Lightroom Mobile 11.3. The releases introduce a mix of performance improvements, AI workflow enhancements, and new creative tools designed to streamline editing and expand flexibility across devices.
Kondor Blue has officially acquired and integrated Element Filters, marking a strategic expansion into optical filtration and a significant step beyond its established camera rigging and power ecosystem.
Canva’s latest round of announcements includes a wide range of updates to its expanding creative ecosystem, but one of the most impactful changes for photographers and video editors is a quieter addition: native support for Affinity’s .af file format in both Capture One and DaVinci Resolve.
Godox has announced the EazyFlow Series, a new lineup of foldable softboxes designed to streamline on-location lighting with faster setup, compact storage, and broad compatibility across lighting systems.
Blackmagic Design has released version 3.3 of its Blackmagic Camera app for iOS, introducing a range of new features to expand the iPhone’s role in professional video production. The update adds Apple Watch control, deeper integration with ATEM switchers, and support for Blackmagic’s Focus and Zoom Demands.
Mavis has introduced a new iPad app aimed at transforming mobile devices into full-scale live production tools. Announced at NAB 2026, Mavis Studio combines multi-camera switching, streaming, recording, graphics, and audio mixing into a single, portable platform designed for creators and production teams.
SmallRig has announced a new Universal Cooling System for mirrorless cameras, designed to help manage heat during extended shooting sessions. Available in two versions, Hybrid Cooling and Basic Cooling, the system offers different approaches to temperature control depending on shooting needs and environments.
DJI is gearing up to launch what could be its last drones cleared for sale in the United States under new FCC regulations. Following a teaser posted to Instagram today and a wave of credible leaks, the upcoming DJI Lito drones look like not just DJI's next compact release, but potentially the final models to receive FCC certification in the U.S., pending ongoing legal battles.
Westcott has introduced the Westcott S18 Mini Flash, a compact and affordable lighting solution designed to make flash photography more accessible to photographers at all experience levels. With its minimalist 90s style, the S18 emphasizes simplicity, portability, and affordability, arriving at a modest $39.90 price point.
Picfair, the photography store builder, is moving further into the professional and semi-professional photography space with the introduction of private albums, a new feature designed to support client delivery workflows and more advanced use cases.
Photographer, YouTube creator, and enthusiast of weird lenses, Mathieu Stern, adapted a century-old photographic lens for modern digital cinema in his newest video. The experiment pairs vintage glass with the Sony FX3 to test whether early optical designs can produce a more “organic” cinematic aesthetic than modern high-performance lenses.
Spring is one of the most active seasons for photographers, with shifting light, new color in the landscape, and increased wildlife activity all happening at once. That makes it a practical time to reassess gear, especially as many retailers are offering meaningful discounts across lenses, cameras, and support equipment.
TTArtisan has introduced the TTArtisan AF 17mm f/1.8 Air, a compact and lightweight wide-angle prime designed for APS-C mirrorless systems. Available in Sony E and Fujifilm X mounts, the new lens emphasizes portability, fast aperture performance, and everyday versatility at an accessible price.
GoPro has announced plans to reduce its global workforce by approximately 23%, a move that comes as the company prepares for a widely anticipated new generation of cameras built around its upcoming GP3 processor.
Brightin Star has introduced the MF 11mm f/2.8 II, a next-generation update to its ultra-wide prime lens that brings a refreshed design and optical improvements to its existing lineup. The new version maintains its predecessor's distinctive field of view while refining handling and image performance for full-frame photographers.
Polaroid has announced the launch of the Polaroid Hi-Print 3x3, expanding its Hi-Print lineup with a new device that functions as both a photo printer and display frame, designed to turn smartphone images into larger, display-ready square prints.
Reeflex has released Reeflex Pro Camera 3.0, a major update to its iOS photography app that introduces enhanced capture tools, improved performance, and a redesigned interface aimed at providing DSLR-style control on iPhone.
For 17 years, Drew Geraci has chased cherry blossom season in Washington, D.C., returning each spring to document its fleeting beauty. Now, he’s sharing his insights from this long-running project and how it has meant capturing not just the blossoms, but the evolving light, energy, and rhythm of the city.
April 1 has once again delivered a fresh roll of photographic absurdity, with brands and creators leaning into the strange, the impossible, and the technically questionable. While some years feel phoned in, 2026’s crop of April Fools’ Day gags shows the industry still has a sharp sense of humor about its own obsessions.
Godox continues to expand its accessible lighting ecosystem with the release of the Litemons LE200D Daylight LED Monolight, a compact yet powerful fixture designed for creators who prioritize output, simplicity, and value. Positioned as a daylight-only alternative within the growing Litemons lineup, the LE200D delivers impressive brightness and modern control features at a notably aggressive $190 price point.
Happy World Backup Day! Yes, it’s a real holiday, and your reminder to finally back up your work. Most of these deals are today only, so it’s a good time to act fast and save while getting your files properly backed up.
A new accessory aimed at streamlining studio organization brings a modular approach to lens storage. The OPC Lens Dock-E is a wall-mounted system designed specifically for Sony E-mount lenses, offering a structured way to keep optics visible, protected, and within easy reach.
A new mobile app, DualShot Recorder, skyrocketed up the App Store charts this weekend. DualShot Recorder enters the content creation space with a focused promise: eliminate the need to film the same scene twice for different aspect ratios. Designed for iPhone users, the app enables simultaneous recording in both portrait (9:16) and landscape (16:9) formats, producing two synchronized video files from a single tap.
All About Photo (AAP) has revealed the winners of AAP Magazine 55: Women, a special edition dedicated to highlighting the work of women photographers from around the world. This issue emphasizes both artistic vision and the lived experiences of women, continuing AAP’s mission to amplify unheard voices.
Capturing the impossible, photographer Michael Clark documented Red Bull Air Force wingsuit skydivers as they soared beneath the shimmering Aurora Borealis. He shares how months of planning, technical innovation, and high-stakes collaboration culminated in images that make the sky itself look alive.
The National Geographic Museum of Exploration officially opens June 26 in Washington, D.C., inviting visitors to experience the power of photography, storytelling, and human curiosity. The museum features exhibitions that celebrate exploration, scientific discovery, and visual storytelling, with photography at its heart.
Spring is a busy time for photographers, and with World Backup Day coming up on March 31, there’s no better moment to stock up on memory cards. Prices have risen recently, but today’s deals give you a chance to grab top-quality SD, microSD, and CFexpress cards at meaningful discounts.
In a move that feels equal parts marketing stunt and dream assignment, Icelandair is searching for what it calls a “really bad photographer.” Not aspiring, not improving, and definitely not professional, but genuinely bad, with a 10-day trip to Iceland and $50,000 on the line.
I flew to Atlanta expecting to cover a lens launch and came away with something far more meaningful. The debut of the Zeiss Otus ML 35mm f/1.4 was framed as a first look, but what Zeiss created was not a traditional showcase. Instead, it became an evening centered on artists, storytelling, and a sense of community that rarely takes the spotlight in this industry.
Harlowe has introduced an expanded lineup of Max Bi-Color LED monolight kits, built around a 120W fixture with Bluetooth-based wireless control, an included Fresnel zoom lens, and a magnetic accessory mounting system. The range includes Creator and Master kits with both AC-powered and battery-powered options, addressing different production needs from studio setups to on-location production.
Saramonic has introduced the Air SE, a dual-channel wireless microphone system designed for smartphones, tablets, and computers. The system emphasizes compact size, simplified operation, and a feature set that aligns with current expectations for mobile-first audio workflows.
At first glance, it plays like visual effects wizardry, an F1 car suspended midair, mechanics orbiting it with balletic precision, but the reality behind Red Bull Racing’s zero-gravity pit stop is far more ambitious and well worth revisiting.
Leica Camera AG announced a significant expansion of its flagship Leica Oskar Barnack Award (LOBA) this year, introducing the LOBA Women Grant, a new initiative to fund and elevate the work of female photographers worldwide. It is part of the company's broader focus on amplifying important voices in photography.
Harlowe, formerly known as Hobolite, has announced the Omni 360° 2W, a compact video fill light designed for creators working across vlogging, action cameras, and immersive 360° content. With a focus on portability and adaptability, the light aims to provide consistent, wraparound illumination in fast-moving shooting environments.