Equipment

It has been a long time coming, but the new WideluxX (stylized Widelux•X) panoramic analog camera continues getting closer to release. Hollywood star Jeff Bridges and his wife, photographer Susan Bridges (née Geston), unboxed not only the prototype the company unveiled last fall, but a much more complete camera that looks very nearly production-ready. Jeff Bridges may be an Oscar-winning actor, but his happiness when opening the new WideluxX camera is the real deal.

To celebrate the annual WPPI 2026 show for wedding and portrait photographers, which wrapped up yesterday in Las Vegas, B&H has a ton of great deals on cameras, lenses, lighting, and accessories favored by wedding, portrait, and event shooters. The wedding, prom, and graduation season is just around the corner, so there's no better time to gear up without breaking the bank.

French photography publication Phototrend chatted with Samyang's head of product planning, Kim Dubin, and Samyang is up to some extremely exciting things, including a flagship 200mm f/1.8 lens that will showcase Samyang's optical engineering chops.

Llano has introduced the AC3 30W Fast Charging Case, a compact battery charger designed for action camera users who need to manage multiple batteries quickly while traveling or shooting on location. The portable charging case can power up to three batteries simultaneously and supports a range of popular action cameras from several major brands.

Harman has announced a funky new film called Switch Azure where the colors swap around -- rendering blues as oranges, yellows as blue, and reds as purple.

Lomography has released a new Simple Use Reloadable Film Camera that comes pre-loaded with LomoChrome Classicolor film, an ISO 200 color film Lomography launched last October.

In January, news broke that Nikon had filed a lawsuit against Viltrox in China concerning patents related to Nikon Z-mount technology. A couple of weeks later, Viltrox said that despite the lawsuit, it was not adjusting its lens development roadmap. New reports this week claim that lens makers Sirui (China) and Meike (Hong Kong) have both stopped Nikon Z lenses, which is quite the coincidence given the ongoing legal situation with Viltrox.

Thousands of professional sports photographers descended on northern Italy last month for the Winter Olympics, coming away with many incredible photos captured using a wide range of equipment from all the major brands, including Canon.

Shure has introduced the MVX2U Gen 2 Digital Audio Interface, a compact, single-channel XLR-to-USB solution designed to simplify professional audio recording across desktop and mobile devices.

Peak Design is expanding its award-winning Travel Line of carrying solutions with four new travel bags, launching first on Kickstarter. The new bags, including the Travel Backpack 2-in-1, Travel Weekender 25L, Travel Backpack 20L, and Travel Crossbody 3L, are built with modern travelers in mind, including photographers gearing up for weekend getaways and extended photo adventures.

Godox has introduced Alink, a compact wireless microphone system designed to simplify audio capture across cameras, computers, and smartphones. Marketed under the tagline “One Mic, Fits All,” the new system is positioned as a cross-platform solution for creators who move between different devices and production setups.

Godox has introduced the new SKIIIV Series, a pair of entry-level studio flash monolights designed for small- and medium-sized studios. Available in 300Ws and 400Ws configurations, the SK300III-V and SK400III-V aim to deliver consistent output and practical control at accessible price points.

Alongside the new entry-level iPhone 17e, Apple unveiled a new iPad Air tablet powered by the Apple M4 chip. The new iPad Air promises a "big jump" in performance while retaining the same $599 starting price for the 11-inch version and $799 for the 13-inch tablet.

CP+ 2026 offered a wide-ranging glimpse at the current state of photography gear, showcasing experimental cameras, innovative lenses, hybrid accessories, and playful film releases. Unlike some previous years, no single flagship camera dominated the conversation. Instead, the show emphasized creative differentiation, workflow flexibility, and character-driven design across both mainstream and third-party products. Photographers attending the event were treated to a mix of high-end prototypes, practical tools, and fun, engaging releases that underscored the breadth of today’s industry.

While nothing excites photographers more than new cameras and lenses, like all the awesome new gear showcased this week at CP+ 2026 in Japan. However, accessories matter, too, and B&H has some awesome deals on tripods, backpacks, memory cards, and more right now.

Just like it did at last year's CP+ in Japan, Samyang and Schneider-Kreuznach took to the CP+ 2026 show floor in Yokohama this week to tease another f/2.8 zoom lens for full-frame cameras. This time it's an AF 60-180mm f/2.8 for Sony E-mount and L-Mount.

Insta360 has won a significant legal victory from the United States International Trade Commission (ITC), meaning that it can continue to import and sell its entire current product lineup inside the U.S.

Atomos has announced the Ninja RAW, a new five-inch HDR monitor-recorder designed for filmmakers, content creators, and broadcasters.

The famous Japanese science fiction franchise Ultra Series, also known as Ultraman, is celebrating its 60th anniversary this year. The relatively new lens company, SG-image, is getting in on the party with an Ultraman-themed limited edition version of its 18mm f/6.3 pancake lens for APS-C mirrorless cameras.

Alongside the new 50mm f/2 Tri-Sight lens for full-frame mirrorless cameras, Brightin Star also announced a new APO 35mm f/1.7 ASPH. lens for Leica M-Mount cameras at CP+ 2026 in Japan.

OM System has announced the OM System × Millet Original Wearable Shoulder Photo Pocket II, a second-generation outdoor photography accessory developed in collaboration with Millet. The updated model builds on the concept of wearable, harness-mounted storage designed to give photographers faster access to lenses and accessories while hiking or climbing.

Brightin Star has announced a pair of new lenses at CP+ 2026 in Yokohama, including a full-frame 50mm f/2 Tri-Sight prime lens with three switchable rendering modes, which the photographer swaps between using a control ring on the lens itself.

A new adapter is aiming to bridge the gap between classic rangefinder glass and modern mirrorless cameras. Megadap bills its new M2RF adapter as the world’s first Leica M to Canon RF autofocus adapter, bringing motorized autofocus capability to manual focus Leica M-Mount lenses when used on Canon RF-mount cameras.

Valoi has announced the easy35 v2, the next generation of the company's most popular compact film scanning system. The original easy35 launched via a successful crowdfunding campaign back in early 2023, and the new version offers a complete redesign that promises even better performance and usability.

Sigma has announced the development of the 85mm f/1.2 DG Art, a new large-aperture medium-telephoto lens for full-frame mirrorless cameras.

Motion Horizons LLC has announced Bolt Hunter, a purpose-built lightning camera trigger that it describes as “the most advanced lightning photography tool ever built,” designed to address some of the most persistent challenges in storm photography, including missed daytime strikes, overexposed nighttime frames, and inconsistent shutter timing.

Lomography has introduced the Fisheye No. 2 Rodeo Denim, a 35mm film camera that embraces distortion, spontaneity, and bold styling in equal measure. Wrapped in a denim exterior with orange accents, the camera pairs playful design with an unmistakable 170° circular fisheye perspective, turning everyday scenes into curved, immersive compositions.

7Artisans has announced the AF 40mm f/2.5 FE, a compact full-frame prime lens. As part of the company’s Lite Series, the new lens emphasizes portability, autofocus performance, and affordability, arriving with a retail price of $159.

Alongside a pair of new VM-mount lenses, Cosina Voigtländer also announced that its manual focus Nokton Classic 35mm f/1.4 lens is coming to Canon RF-mount and Nikon Z-mount full-frame mirrorless cameras.

Cosina made an early splash at what is sure to be a very exciting CP+2026 show by showcasing three new Voigtländer lenses, binoculars, and a new UV filter. The two lenses this story focuses on are the pair of new Cosina Voigtländer VM-mount primes, the APO-Skopar 75mm f/2.8 and the APO-Lanthar 90mm f/4 Close Focus.

Panasonic has announced the DMW-DMS1, a new digital shotgun microphone for select Panasonic Lumix mirrorless cameras.

Earlier this month, Polar Pro announced a new lens filter that it says makes photos look like they were shot on Portra film. Photographers on Threads have taken umbrage with that opinion and have spent the last few days dunking on the product.

Sigma has finally revealed pricing and availability for the 28-105mm T3 FF lens that it announced last year.

Sigma has announced the 15mm f/1.4 DC Contemporary, a new fast, wide-angle lens for APS-C mirrorless cameras. The new lens is the successor to the beloved Sigma 16mm f/1.4 DC DN Contemporary lens unveiled way back in 2017.

Nikon has announced the Nikkor Z 70-200mm f/2.8 VR S II lens. Described as the "lightest in its class," the company says it delivers improved optical performance, faster focusing, and a 26% lighter weight than the first-generation optic.

Asus is expanding its professional display ecosystem with the ProArt CaliContrO MCA02, a 3-in-1 colorimeter that combines precision color measurement, hardware and software calibration, and integrated display control into a single compact device. Aimed at photographers, video editors, designers, and other color-critical professionals, the tool reflects Asus’ continued push toward tighter integration between hardware, firmware, and software within its ProArt lineup.

As memory card prices worldwide soar due to global flash shortages, Korean flash memory company Novachips is working diligently to keep prices stable and ensure that professional photographers and videographers can afford the high-quality, reliable memory cards they need.

Finding the right lens for your camera can transform your photography, whether you’re capturing landscapes, portraits, city streets, or distant wildlife. This week’s B&H lens deals are organized by mount type, making it simple to find the perfect fit for your system while taking advantage of significant savings. From compact primes to super-telephoto zooms, these offers give photographers a chance to upgrade their gear without stretching the budget.

Adobe today added new camera and lens support to Adobe Camera Raw, Lightroom, and Lightroom Classic. Newly supported cameras include the OM System OM-3 Astro and the Ricoh GR IV Monochrome, while new lens support includes the latest lenses from Canon, Leica, and more.

IronGlass, best known for its rehoused Soviet-era cinema lenses, has announced the Air series, a set of compact, modified vintage cine lenses built for filmmakers using modern mirrorless cameras.

Alongside the exciting new Tamron 35-100mm f/2.8 Di III VXD lens for Sony E and Nikon Z-mount cameras, Tamron announced Tamron-Link, a new Bluetooth-enabled accessory to enable photographers to easily customize their Tamron lenses using a mobile device, including iOS and iPadOS devices for the first time.