Samyang, which distributes under the Rokinon brand in some regions, has announced that it will finally bring the 14-24mm f/2.8 Schneider-Kreuznach collaboration lens to Leica L-mount on April 30. It was previously only available for Sony E-mount.
Although they serve extremely different purposes, there has long been an overlap between photography gear and firearms that goes far beyond the concept of "shooting" photos. A new accessory from Japanese company Etsumi, which, alongside making its own gear, also distributes products from brands like Shimoda, Tenba, and f.64, to name a few, makes the connection between cameras and guns even clearer.
Chinese lens company Mandler's debut lens, a faithfully recreated Leica Summicron 35mm f/2 prime, sold out almost instantly when the first shipment arrived in February. The company restocked its lenses over the weekend, and a few variants remain in stock at the time of writing.
One of the most overlooked decisions on a commercial photo set is what everyone sees on the monitor.
Godox has introduced the MF-T76S Macro Twin Flash, a dedicated macro lighting system designed to deliver precise, controllable illumination for close-up photography. The system is designed for photographers working with subjects such as insects, food, plants, jewelry, and product detail work.
The limited edition Canon PowerShot G7X Mark III 30th Anniversary Edition camera has begun arriving in select markets, including the United Kingdom, where it's in stock right now, and Australia, where photographers have already begun scalping the special camera on eBay. Photographers in the United States can get their hands on the camera beginning on April 28 (in most cases), and here's how.
Spring is a time of new beginnings, including for photographers. Whether that means stepping into a first interchangeable lens camera or upgrading an existing kit, it's a good time to upgrade. With a wide range of discounts on mirrorless systems right now, it’s a good time to reassess which gear fits your workflow.
Panasonic's most exciting news this week was definitely the new Lumix S 40mm f/2 lens, but there's also some news surrounding arguably the perfect camera to use with the new Lumix S 40mm f/2 prime, the Lumix S9. There's yet another new color for the Lumix S9, and slightly to my chagrin, it's the best one yet, at least in my view.
Leica is celebrating the 20th anniversary of its flagship store in Ginza, Tokyo, Japan, in style. Leica Camera Japan Co., Ltd. is releasing just 100 units of a special edition Leica M-A Hammertone analog rangefinder camera on April 25, available exclusively at its luxurious Ginza location.
Canon, Nikon, and Sony raised prices during the tariff period, citing increased costs. Now that the Supreme Court has invalidated the IEEPA tariffs and US Customs has opened a refund process for at least some affected importers, the photography community deserves transparency about whether companies will seek refunds and, if they do, whether any portion will flow back to customers who paid higher prices.
In February, PetaPixel published its review of the Canon 14mm f/1.4L VCM lens and found some issues with its performance in astrophotography. There were many theories from readers and viewers of the YouTube channel as to why this happened, but none of them were right. The truth is a little more interesting.
Viltrox has announced a "new" 35mm prime lens, the AF 35mm f/1.2 LAB N FE. Viltrox describes the lens as a refinement of its original AF 35mm f/1.2 LAB released last year.
Less than two weeks after teasing a new drone series, Lito, DJI has officially unveiled the Lito X1 and 1 drones, new entry-level aerial camera drones designed to be accessible and beginner-friendly as soon as they're powered on. Unfortunately, they aren't launching in the U.S. yet.
7Artisans has introduced a new compact prime lens for rangefinder shooters, the M 35mm f/2.8, designed for both Leica M and Leica Thread Mount (L39) systems. Priced at $428, the lens leans into a classic design philosophy while incorporating modern optical refinements in a notably small and lightweight form.
Alongside importing and selling many foreign products, Japanese company Saeda also makes some things itself, including under its internal "BECKS" and "Be" brands. Through the former, Saeda has just announced a new digital camera, the Becks B-Quest BQ1, and it is an interesting mixed bag of style and specs.
The reborn WideluxX camera is inching closer to market, as SilverBridges has now revealed that the first WideluxX production run is in the works and that fully working prototypes are in the hands of photographers right now.
Alongside teasing the Insta360 Luna Pro and Luna Ultra at NAB 2026, an upcoming competitor to DJI's popular Osmo Pocket series cameras, Insta360 also previewed a new wireless microphone, the Insta360 Mic Pro.
Late last month, Thypoch teased the new AF 24-50mm f/2.8 lens, not only the company's first zoom lens and first lens with autofocus, but also the first full-frame zoom lens for mirrorless cameras manufactured by a Chinese company. Thypoch brought its new AF 24-50mm f/2.8 to NAB 2026 in Las Vegas, and PetaPixel got some welcome hands-on time with it.
Llano has introduced a pair of compact 2-in-1 card readers and storage solutions with the F17 and F18, designed for photographers, videographers, and content creators who need both portability and efficient data transfer in a single device. While the F17 targets higher-speed workflows with UHS-II support, the F18 offers a more accessible USB 3.0 option built around UHS-I performance, giving users flexibility depending on their needs.
Canon's latest patent applications in Japan outline three very interesting, exciting lenses. The patents describe 130mm f/1.8, 300mm f/2.8, and 500mm f/5.6 prime lenses. The usual disclaimer applies: just because a company files patent applications for products does not mean it will ever actually make them. That said, if Canon did make them, the EOS R system would be decidedly stronger.
I think most of us have a strange fascination with 40mm lenses. It seems like a relatively uncommon focal length, and of course, it is overshadowed by the ubiquitous 35mm lenses. In truth, both lenses can do pretty much the same thing, but that doesn’t take away from the fact that the 40mm focal length always feels a little exotic.
Panasonic has announced the Lumix S 40mm f/2, a compact and lightweight prime that it says is ideal for capturing scenes with a natural perspective, making it well-suited for street photography, portraits, and landscapes.
This time, adding "pro" to a product name actually indicates that a product is meant for professionals. Sennheiser has announced the HD 480 Pro studio headphones designed as the top-of-the-range closed-back monitors for studio and live production environments.
When it comes to ultralight tripods, every ounce counts. ProMaster’s new iota series embraces this philosophy fully, prioritizing speed, simplicity, and minimal weight. In fact, the intentional lowercase “i” in the name serves as a subtle reminder of just how small and portable these tripods really are.
Insta360 is teasing an all-new camera series co-engineered with Leica. The Insta360 Luna Pro and Luna Ultra cameras, hidden behind partially-frosted glass at Insta360's large booth at NAB in Las Vegas, promise high-end single- and dual-lens imaging and familiar form and function.
Brightin Star has introduced a new AF 12mm f/2.8 ultra-wide-angle lens designed for full-frame mirrorless cameras, offering a combination of an expansive field of view, autofocus performance, and a distortion-controlled optical design. Available for Sony E and Nikon Z mounts, the lens is aimed at photographers working across landscapes, architecture, interiors, and astrophotography.
UnifyDrive has introduced PixelMob, a new sub-brand aimed at professional photographers and video creators. Positioned as a “Creator’s Companion,” PixelMob is designed to address a longstanding gap in imaging workflows: the inability to verify, at the file level, that backups are intact before leaving the field.
OWC, or Other World Computing, has announced the Express 4M2 Ultra, an SSD RAID enclosure that pairs NVMe M.2 drives with the speed of Thunderbolt 5 for up to 6,622MB/s performance for $400.
GoPro unveiled the oft-teased Mission 1, Mission 1 Pro, and Mission 1 Pro ILS cameras last week, although the company didn't announce pricing. That mystery has quickly been solved.
Viltrox has introduced two new additions to its Evo lineup: the AF 35mm f/1.8 Evo and AF 55mm f/1.8 Evo. Announced at NAB Show 2026 in Las Vegas, the lenses are available for both Sony FE mount and Nikon Z mount systems.
Leica Camera AG and Gpixel, a leading global provider of CMOS image sensors, have announced a new strategic partnership. The two companies are working together to co-develop a new high-performance image sensor for next-generation Leica cameras.
Alongside a trio of new IronStar 1.5x anamorphic lenses for full-frame cameras, Sirui also unveiled three new Vision Prime 1 Series full-frame lenses at NAB 2026. The company unveiled new 15mm, 75mm, and 150mm Vision Prime 1 (VP-1) lenses, each promising "exceptional bokeh, outstanding low-light performance, and superior optical quality."
Last July, Sirui announced IronStar, a new series of 1.5x anamorphic lenses for full-frame. The 35mm, 45mm, and 60mm primes all shared a fast T1.9 aperture and sub-$1,000 price tag. Sirui has today expanded this series to include 75mm, 100mm, and 135mm primes.
Nikon has released a video teaser for what appear to be autofocus-equipped Z-cinema lenses. The company didn't release much information beyond that, but the teaser follows a previous announcement made last year.
Printing remains one of the most rewarding parts of photography, turning digital files into something tangible. Whether it’s small prints for albums or large-format pieces for display, the right printer can shape how your work is experienced.
Rode, stylized RØDE, announced many new products today at NAB 2026. Headlining the announcements is a cutting-edge new microphone technology. However, Rode also unveiled new next-generation hardware and software designed for audio professionals and content creators.
Ulanzi has introduced the D200X Creative Deck, a next-generation control hub designed for streamers, editors, photographers, and filmmakers who want a more integrated way to manage complex creative workflows.
Freefly has joined the L-mount alliance, becoming the 11th company to do so since it became a standard back in 2018.
The Canon RF 7-14mm f/2.8-3.5L STM is an extreme lens. It's the world's widest-angle zoom lens and has a staggering 190-degree field of view; looking into the viewfinder is like taking a step backward.
Ricoh has revealed a new logo and slogan to celebrate the 30th anniversary of the GR series of cameras. The new visual and the messaging "Forever a Snapshooter" will be used throughout the rest of 2026.
Although DJI just unveiled the Osmo Pocket 4 this morning, rumors of the next Osmo Pocket are already swirling.
Kondor Blue has officially acquired and integrated Element Filters, marking a strategic expansion into optical filtration and a significant step beyond its established camera rigging and power ecosystem.
Godox has announced the EazyFlow Series, a new lineup of foldable softboxes designed to streamline on-location lighting with faster setup, compact storage, and broad compatibility across lighting systems.
For a year now, DJI has been issuing notes at the end of its product launch press releases saying that its drones and cameras weren't officially available from its US-based web store. But at the same time, US retailers did still find a way to stock the products. With the Osmo Pocket 4, that changed.
It started with an offhand question during a casual conversation: Can the Sigma BF autofocus keep up with the demands of wildlife and sports photography?
After teasing the Osmo Pocket 4's slow-motion video capabilities last week, DJI has fully unveiled its new pocket gimbal camera. Although the upgrades are relatively small, they may prove very useful for some creators.
Memory and storage device manufacturer Glyph is expanding beyond external solid state drives and into camera memory with the announcement of a series of CFexpress Type B cards and a high-end card reader.
Alongside the exciting new Cine-Servo 40-1200mm T5.0-10.8 video lens, Canon also unveiled the MS-510 Multi-Purpose Camera at NAB 2026. This highly specialized new camera is not built for typical consumer use, but it's still worth checking out thanks to its impressive technology.
Orico has announced a new MiniRaid Docking Station that features two M.2 SSD bays, hardware RAID, an integrated fan, and multiple ports to not only act as a backup solution for desktop computers but also expand usability.
The American Society of Media Photographers (ASMP), the North American Nature Photography Association (NANPA), and PetaPixel are hosting a new free, bi-weekly town hall series called Creative Focus to address how AI is changing the photography industry.
