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Why Kodak Died and Fujifilm Thrived: A Tale of Two Film Companies

The Kodak moment is gone, but today Fujifilm thrives after a massive reorganization. Here is a detailed analysis based on firsthand accounts from top executives and factual financial data to understand how and why the destinies of two similar companies went in opposite directions.

Film in the Digital Age: An Interview with 4 Photographers

In 2017, I began playing around with a 35mm film camera I had received from my grandparents. This Pentax Spotmatic was simple to use (although the light meter did not work) and it gave me a wonderful sense of accomplishment when I finished a roll of 36 photographs, each one being carefully thought out, more-so than when shooting digital.

Underwater Photos: A Deep Dive Into Prep, Gear, Shooting, and Editing

This article is not about my advice on how to run your photography business with regard to legalities, releases (prop, model, and liability), safety, price, and style, etc. However, it is about what I do, how I prep, and how I take photos underwater. That’s it. Read it and if you get some good ideas and want to try, then go explore and do it safely and legally.

This Cluster Light is Made of 7 Godox AD200 Flashes

Like most photographers who have been working for many years, I have my favorite, go-to lights. These include the Broncolor Para 88, 133, and 222; the Broncolor 'pre-2006 style' Flooters; the Elinchrom Zoom Spots; and Elinchrom Litemotiv Indirect.

4 Simple Tips for Better Landscape Photography Trips

Due to circumstances that are generally out of our control, not all landscape photography trips are a success, but with a bit of planning you can increase the likelihood of having a productive outdoor photo shoot. The soft morning or late afternoon light that all landscape photographers are after is generally a short-lived event and being as prepared as possible will enable you to capture it when the moment is right.

5DayDeal’s $2,500+ Photo Bundle for $89 Will Be Gone Forever Tomorrow!

An exclusive photography bundle worth $2,500 has been available for photographers for just $89 since October 11th. The bundle is filled with resources contributed by top names in photography. Each year, it’s highly-anticipated by photographers worldwide, but it only lasts 5 days and on October 16, 2018, at noon PDT, it will be gone forever!

Magazine Covers Shot with Phones Ain’t No Thang

Scoring a national magazine cover shoot to prove the greatness of a phone’s camera has become part of the standard PR playbook for manufacturers. TIME featured photos taken by Luisa Dörr using an iPhone for a September 2017 cover story entitled “Firsts” about women changing the world.

Portrait Lens Shootout: 85mm vs. 105mm vs. 135mm vs. 200mm

Here's a 5-minute video showing a portrait lens shootout I recently did at 85mm f/1.4, 105mm f/1.4, 135mm f/1.8, and 200mm f/2.8. If you are looking for a portrait lens, you can't go wrong with any of these focal lengths. Each focal length serves a specific purpose and will give you a slightly different look/perspective.

A Message from a Spider to Arachnophobes

Hi, my name is Charlie and I’m a giant house spider. I share my house with a human macro photographer named Maxim Piessen. My roomie loves to take photos of insects and other small organisms. We have always been on the same wavelength.

Sony E-mount Wasn’t Designed for Full Frame, Leica Exec Says

As the mirrorless camera wars are heating up, the major players are touting their cameras' designs, features, and specs as being superior to what the competition offers. Leica is firing some shots at Sony, the current market leader in the space: Leica claims that Sony's E-mount wasn't designed for full frame cameras.

How I Shot the Falcon 9 Rocket Launch from an Airline Cockpit

“Oakland Center are you talking to that traffic at our 9 o’clock position? We got a yellow light out there and it’s coming up pretty fast.” This unusual radio transmission to Air Traffic Control from a Southwest Airlines jet caught our attention on an otherwise routine flight between New Orleans and San Francisco.

Facebook’s 3D Photos Have Arrived

Facebook announced today that it has begun rolling out 3D photos. Viewable both in the News Feed and with virtual reality headsets, 3D photos bring a scene to life by adding the facets of depth and movement.

5DayDeal 2018: $2,500+ in Tools and Resources by Top Photographers for Just $89

Each year, photographers from around the world look forward to a bundle filled with tools and resources contributed by top names in photography, in a concerted effort to raise money for incredible causes, while providing photographers exclusive digital products discounted as much as 97%.

Neuroaesthetics: Where Science Meets the Art of Photography

Art is something we all enjoy in one way or another. We assume it is a subjective subject, but there may be an objective angle that we can observe art from. Perhaps art isn’t subjective at all? Neuroaesthetics is a scientific approach to art in the way it is both produced and consumed, and this gives us a basis for figuring out what makes art… art!

An Instax Camera with a Leica M Lens

Good photos have become commonplace. Smartphones have demystified camera technicalities in the past decade, and its pervasive adoption has democratized photography for mass consumers. Since the first known photograph was made in 1820, camera functions evolved significantly to compensate for human error.