Equipment

Ulanzi announced the TT23, a new $40 tripod that can also transform into an auto-tracking selfie stick.

Fujifilm revealed today that another price adjustment is coming to the United States at the end of this month.

The Fujifilm X half compact camera remains the best-selling camera in Japan for a second consecutive month.

Swiss manufacturing and craftsmanship have left their mark on a variety of fields, ranging from mechanical watches to sailplanes and, in the case of small but noteworthy endeavours such as those of Monteverdi, even luxury sports cars.

I’ve been a photographer for 14 years — ten in Boston, Massachusetts, and the last four in Austin, Texas. I’ve photographed weddings, concerts, portraits, travel stories, and countless events where the light was less than perfect.

Maven Filters just launched the third wave of its award-winning magnetic filter series on Kickstarter.

Photo accessory company Freewell Gear announced Real Lens Hood, a convenient and versatile lens hood built for some of the most popular all-in-one cameras on the market, including the Fujifilm X100VI, Leica Q3 43, Fujifilm GFX100RF, and Ricoh GR III (and GR IIIx).

TTArtisan is bringing its AF 75mm f/2 portrait prime lens to Fujifilm X mount, providing Fujifilm X Series camera owners a new 112.5mm equivalent portrait prime lens.

Mavis Camera, a powerful video app for iPhone, now supports Atomos Ninja Phone, allowing iOS creators to connect professional cameras and lenses to a wider range of iPhones and iPads via HDMI. This expansion enables mobile filmmakers to record, stream, and upload content to the cloud.

Chinese lens company Zhong Yi Optics (ZY Optics) has released a brand new Mitakon 55mm f/2.8 macro lens for full-frame and medium-format cameras, which can deliver up to 5x magnification.

Photography accessory-focused brands, Prism Lens FX and CRDBAG, have teamed up to launch a modular filter Go-Bag aimed at working cinematographers and content creators alike.

Viltrox announced a new $13 Portable Lens Cleaning Travel Kit designed for photographers who need a compact, all-in-one lens cleaning solution on the go.

Venus Optics, maker of Laowa lenses, is reportedly developing a 200mm f/2 prime for full-frame mirrorless cameras.

While Nikon's vintage-inspired Zf and Zfc mirrorless cameras have proven exceptionally popular with photographers, they are not Nikon's first foray into a retro-styled digital camera. No, that was 2013's Nikon Df, arguably the most bizarre DSLR Nikon ever released. 12 years later, people are returning to the Df and appreciating all its novel charms.

New drone brand Antigravity, incubated by Insta360 and third-party partners, fully unveiled its first product, the Antigravity A1 drone. Building upon Insta360's 360° camera technology, the Antigravity A1 is the world's first drone with 8K 360° capture.

SmallRig has teamed up with global media franchise Transformers for a new series of products, including camera cages, phone rigs, tripods, power systems, lighting, handles, stabilizers, microphones, and more.

While the digital camera market is doing relatively well this year, thanks in large part to surging camera demand in China, the digital camera market during the smartphone era has been in near-constant decline. This has put significant stress on all camera manufacturers, although some have navigated the challenges better than others. Fujifilm is a particularly strong example of a company that has managed not only to survive in the ever-changing market but also to thrive.

Ontario-based Custom Camera Building announced a new line of film cameras on Kickstarter, including panoramic 617/612 and large-format (4x5, 5x7, and 8x10) models.

Peak Design has released four new colors for many of its products, including backpacks, shoulder bags, pouches, camera straps, camera leashes, and more. It is Peak Design's largest drop of new colors ever.

At the beginning of this year, Yashica announced the City 100 and City 200 compact cameras. The company has quickly followed up these two cameras with the City 300, which promises better imaging performance than its predecessors while maintaining a more compact, travel-friendly form factor.

DJI has entered yet another new product category by launching Romo, a robot vacuum cleaner. And like DJI's other recent new products, including its first 360° camera, the Osmo 360 action camera, its advanced Power-series battery system, and even its e-bikes, everything always comes back to DJI's most famous product segment: drones.

In a blend of nostalgia and practicality, Kodak's film canister-shaped Memo Shot Era MS100 Instant Camera and Photo Printer brings a modern twist to a beloved vintage aesthetic.

Photo equipment and lighting company Godox launched another compact and affordable flash for photographers. The Godox iT20/iT22 camera flash weighs around 50 grams (less than two ounces) and is under $50.

The Meike Mix 24mm f/1.4 is a fast new autofocus prime lens for full-frame mirrorless cameras. The prime lens is available for E, L, and Z-mount and costs under $600.

TTArtisan launched a new addition to its growing collection of lenses: the AF 40mm f/2 for Sony E and Nikon Z mounts.

Over the past few product generations of the GoPro line, we’ve seen a ton of advancement in the feature set offered by everyone’s favorite action camera. Not only can it go anywhere and do pretty much anything you ask it to, newer models can even record in 10-bit log formats, in resolutions higher than 4K, in an 8:7 aspect ratio for ultimate flexibility in post.

Tamron's versatile 18-300mm f/3.5-6.3 Di III-A VC VXD all-in-one zoom lens is coming soon to APS-C Canon RF and Nikon Z mirrorless cameras.

ProMaster's new Blue Ridge 2.0 and Cityscape 2.0 camera backpacks and shoulder bags promise contemporary style and lots of customizable storage for cameras, lenses, and accessories.

HoverAir is best known for its self-flying drones, like the 8K-capable X1 Pro and X1 Pro Max models launched last year. However, the company is now taking its drones from the air to the waves with the upcoming HoverAir Aqua, "the world's first water-born flying camera."

Lensrentals' founder Roger Cicala is back after a lengthy hiatus to deliver another of his legendary camera teardowns. This time, the camera going under the proverbial knife is the Sony PTZ FR7, a $10,500 cinema-grade E-mount PTZ camera and a very popular rental choice.

Insta360 announced the X5 Satin White Limited Edition 360-degree camera, a sleek new design for its flagship camera. To mark the occasion and test new accompanying neutral density (ND) filters, Insta360 promptly launched its white X5 camera into the upper stratosphere, nearly 25 miles above Earth's surface.

Xencelabs unveiled the Pen Display 24+. It is the industry's first drawing display with built-in Calman Ready color calibration technology, promising unprecedented color accuracy for demanding creatives, including photographers.

Audio company Boya released Boya Magic, which it describes as "the world's first AI-powered, shape-shifting wireless microphone."

KhanØptic's newest filter system, KineticGlass, is a fluid-filled lens filter that promises unique creative filter effects unlike anything else on the market.

Filmmakers and visual creatives seeking in-camera effects are in for a treat as Prism Lens FX has launched two new handheld filters: the Phantom FX and the Spectre FX. These tools are designed to help achieve stylized, motion-driven visuals without relying on post-production techniques.

Camp Snap, known for its old-school Camp Snap Camera for still photography, went back to the nostalgia well for its new CS-8 digital video camera based on the Kodak Super 8 motion picture camera.

Chinese photography company 10Art.CC is developing a new foldable instant camera based on the Polaroid SX-70, the Pocket Fold 66.

Chinese lens maker Brightin Star announced the AF 35mm f/1.8, a fast wide-standard prime lens for full-frame Sony E-mount and Nikon Z-mount mirrorless cameras.

It is tempting to be drawn in by marketing hype and buy the camera with the most enticing advertisement. Or you might go along with what a friend has. Alternatively, you could consider the choice in Walmart and pick up the cheapest model. All of these could be bad decisions.

At last month's Shanghai International Photographic Equipment and Digital Imaging Exhibition (P&I) in China, Canon China unveiled a new camera transformation service that aims to turn old digital cameras into works of art.

Photographer and do-it-yourself enthusiast James Warner, who goes by snappiness on YouTube, is back with yet another crazy project. This time, Warner built a massive 2-in-1 Sony digital camera.

Insta360 and DJI are swirling toward one another like two ends of a growing hurricane. As the Insta360-incubated Antigravity drone brand prepares for launch on one end, DJI introduced its first 360-degree camera on the other.

Alongside its new 75mm f/1.4 portrait prime lens, 7Artisans announced a full-frame 14mm f/2.8 ultra-wide prime.

IRreCams has been converting digital cameras for infrared and astrophotography since 2011, so the team has taken apart a diverse range of cameras, from Micro Four Thirds models all the way to medium-format cameras. The latest camera to go under the "knife" is the Fujifilm X-T5 APS-C camera.

Asus announced two new 4K displays designed for photographers, video editors, and other visual artists. The pair of monitors both promise wide color gamut, professional workflow features, and HDR.