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A smiling man holds up a silver Fujifilm camera outdoors, with greenery and water blurred in the background.

Fujifilm Believes Fun Cameras Will Keep Photography Alive

Looking at Fujifilm's releases in 2025, the company did a little bit of everything, and released some very surprising, strange cameras. It is easy to think that Fujifilm is just a company keen to experiment and take risks, but the company tells PetaPixel that hard research data drives its product decisions. That said, fun matters, too.

Two groups of soccer fans cheer in stadium stands; on the left, fans wear red and black, while on the right, fans wear blue and yellow, all with arms raised, celebrating excitedly.

Momento Captures Photos of Sports Fans Celebrating All the Big Plays

Sports fans are plenty familiar with cameras at sporting events. 4K broadcast cameras catch the action from every angle, and specialized overhead cameras deliver dynamic angles for instant replays. Even referees sometimes have body cams to complement coverage. However, some venues also have an array of HD cameras pointed at fans rather than the sports action, capturing souvenir photos of people celebrating key plays and moments.

Three cameras with small, glowing lanterns mounted on top are displayed on a wooden surface, surrounded by ferns and pieces of wood, against a wooden backdrop.

Harlowe Debuts New Light for 360° Content Creation

Harlowe, formerly known as Hobolite, has announced the Omni 360° 2W, a compact video fill light designed for creators working across vlogging, action cameras, and immersive 360° content. With a focus on portability and adaptability, the light aims to provide consistent, wraparound illumination in fast-moving shooting environments.

Two black camera flash units with buttons and indicator lights float against a yellow background with the word "Fold" in large, cursive text.

Viltrox Unveils the Vintage Z2, an Ultra-Compact $37 Folding Flash

Viltrox has announced the Vintage Z2 TTL on-camera flash, expanding its retro-inspired accessory lineup with a compact, foldable design aimed at portability and ease of use. Positioned as the third entry in the series, joining the Z1 and Z3 released last year, the Z2 builds on the concept of simple, lightweight lighting tools while introducing a more flexible physical design.

Photographer’s Cinematic Toy Worlds Bring Plastic to Life

Three sci-fi and fantasy scenes: left, a cyborg dinosaur with a large gun; center, a group of armed heroes battling robots; right, a person faces a roaring T. rex holding a soldier in its mouth.

Chicago-based photographer Chuck Eiler transforms action figures into cinematic, story-driven miniature worlds that blur the line between toy photography and film. Through meticulously crafted sets, practical effects, and careful lighting, he creates immersive scenes that bring nostalgia and storytelling to life.

A Fujifilm digital camera with a black textured body and prominent lens is shown on a dark, reflective surface against a dark background.

How Fujifilm Will Fix its Video Autofocus Woes

Fujifilm's X Series cameras do a lot right. They are extremely capable, performant APS-C mirrorless cameras with many passionate supporters. However, for as good as they are, autofocus performance remains an oft-discussed shortcoming, especially for video applications. Fujifilm says it hears the complaints and is working hard to address the feedback.

A close-up of a blue and amber human eye with a reflection visible in the pupil. The GoPro logo and four squares are positioned above the eye.

The Video Quality of GoPro’s Next-Gen Camera Looks Mighty Impressive

GoPro announced a new GP3 image processor a couple of weeks ago, promising twice the pixel-processing power of its prior system-on-a-chip (SoC) and improved image quality. After showcasing the new chip's prowess with sample photos, GoPro today released a new video, and the next generation of GoPro is looking very good so far.

A blue and black "PL" logo on the left and a photo editing interface on the right, showing a woman smiling on a bed and various editing tools and adjustment panels around her photo.

DxO PhotoLab 9.6 Promises Better Noise Reduction, Masking, and Compression

DxO has released PhotoLab 9.6 to bring its more advanced noise reduction algorithms, only recently introduced when the company launched PureRAW 6. While this was an anticipated move, it makes official the expanded coverage for a wider range of cameras. This includes new edge-softening controls for its AI-based masking tools, along with a compressed DNG export option to reduce storage overhead.

Fujifilm Instax Mini 13 Review: Simple and Straightforward

A white Fujifilm Instax Mini 13 instant camera is centered against a teal background. The bottom left features a "PetaPixel Reviews" banner.

I’ve reviewed my fair share of Fujfilm Instax cameras. Most recently, I played with the creatively powerful Instax Mini 99 and the entry-level Instax 400 Wide for those who want bigger pictures. However, it has been a long time since I’ve tested the most basic of Fujfilm Instax cameras. The latest iteration is the new Instax Mini 13, and I felt that I could test it with a fresh perspective.