Equipment

A lot of aspects of digital cameras get better with each new model, but a feature that consistently improves with almost every new generation is in-body image stabilization (IBIS). It's a significant area of focus for camera engineers, as it benefits photographers and videographers alike by making it easier to capture sharp photos handheld and smooth, stable video without a gimbal or tripod. But did you know that IBIS performance can get so good that the rotation of the Earth itself actually limits it?

Godox has introduced the V1mid, a new round-head on-camera flash positioned between entry-level speedlights and the company’s flagship V1 models. Priced at $179, the V1mid expands Godox’s TTL Li-ion flash lineup with a more compact design while retaining professional features aimed at photographers who prioritize mobility and consistent light quality.

Blazar has announced the Talon 1.5X AF anamorphic lens series, expanding its lineup with what it says is the first 1.5× squeeze anamorphic system to feature autofocus.

SmallRig has announced a NP-F970 battery that can operate in extreme cold, allowing photographers and filmmakers who need to work in temperatures as low as -40 to continue to work their cameras.

Godox has expanded its professional Knowled lighting lineup with the introduction of the P600R Hard P4 and P1200R Hard P8 full-color LED panel lights. Designed for film, broadcast, and large-scale production environments, the new fixtures combine high-output RGB performance, pixel-level control, and weather-resistant construction aimed at demanding studio and on-location workflows.

Last July, Lomography unveiled a series of new Petzval lenses. At the time, the company launched 35mm f/2, 55mm f/1.7, and 80.5mm f/1.9 Art primes, promising to bring 27mm f/1.7 and 135mm f/2.5 lenses into the fold later. Later is now, and the five-lens series is complete.

Laowa has brought its popular and powerful 90mm f/2.8 2x Ultra Macro APO lens to Micro Four Thirds, giving OM System and Panasonic camera owners a compelling new choice to get up close and personal with their photographic subjects.

Since 1966, the Leica "Noctilux" name has reflected the legendary company's best optical achievements. There have been many beloved, classic Noctilux lenses over the past 60 years, but until now, not a single one has been a 35mm prime, one of the most traditional focal lengths of all. With the new Noctilux-M 35mm f/1.2 ASPH., this void has finally been filled.

DJI has announced the RS 5, a new lightweight, professional-grade gimbal. The latest entry in DJI's celebrated Ronin series, the RS 5 promises improved subject tracking, stability, and control, all with a longer battery life.

Panasonic has announced even more colorways for the Lumix S9 camera, this time bringing new white/silver and black/silver colorways to the United States.

Rollei has expanded its VAF autofocus lens series with the introduction of two new full-frame prime lenses, the AF 24mm f/1.8 and the AF 35mm f/1.8. Designed for mirrorless cameras, both lenses are available in Sony FE and Nikon Z mounts and join the previously released VAF 85mm f/1.8, further broadening the lineup with wide-angle and standard focal length options aimed at photographers and hybrid creators.

Brightin Star has announced the MF 60mm f/2.8 APS-C Macro Lens, a versatile manual-focus prime designed primarily for APS-C mirrorless cameras.

The Fujifilm GFX Eterna 55 isn't the only recently released video camera to receive important industry certification. The Canon EOS C50, released last year, is now Netflix-approved.

The Nikon ZR is receiving its first firmware update (version 1.10), which significantly increases the maximum record time to six hours, makes using it in multi-camera setups better, improves exposure monitoring, and more.

TTArtisan has announced a new colorful limited-edition version of its AF 35mm f/1.8 II APS-C prime lens. It is a garish Kodak-colored lens, without any official Kodak branding, sure to attract plenty of stares on the street. Whether that's a good thing or not will depend on the photographer.

As January nears its end, Fujifilm published its annual New Year Greeting video today, offering a recap of its 2025, discussing the GFX Challenge Grant Program, and, in news sure to excite Fujifilm photographers, teasing what's coming for Fujifilm. The company is even considering an upcoming fan vote to determine which X Mount lenses it should develop.

Yodobashi Camera shared its top 20 best-selling compact digital cameras of 2025. Fujifilm not only had the best-selling model, the X100VI, but numbers five and 11 on the list as well. However, the company with the most compact cameras on the list was Canon.

PPP Cameras in the U.K. has come up with a stunning timepiece that is perfect for the Leica enthusiast who wants to make it to photo shoots on time.

Lexar has announced the launch of its new TouchLock Portable SSD, introducing advanced NFC-based security and hardware encryption in an ultra-slim, MagSafe-ready design built for modern mobile workflows.

ProGrade Digital, maker of memory cards, storage, and workflow solutions for photographers and other creatives, has entered into a Space Act agreement with the National Aeronautics and Space Administration (NASA) to support the agency's Artemis Moon missions with ProGrade Digital CFexpress Type B cards and readers.

Emmy Award-winning cinematographer Bob Poole loves elephants. He not only loves elephants but is also a world-leading expert in filming them. Filming elephants is surprisingly challenging, and Poole uses every tool in his arsenal to capture their magic in a safe, respectful way.

The Fujifilm GFX Eterna 55, Fujifilm's first digital camera built explicitly for professional filmmaking, is now IMAX-certified.

Japanese retail analyst BCN+R has published its annual BCN Awards, detailing the best-selling photography brands across the majority of Japanese electronics and camera stores. There are some surprising results this year, although the major players have remained consistent.

Brightin Star has announced the MF 50mm f/1.05, a full-frame manual-focus prime lens designed for mirrorless cameras across E, RF, Z, and L mounts. Featuring an ultra-fast maximum aperture and a classic 50mm focal length, the lens targets photographers and filmmakers seeking expressive depth of field and strong low-light performance.

There has been speculation that the Fujifilm X-H2S might be on its last legs, but Fujifilm tells PetaPixel the camera remains an active product for the company.

At the risk of sounding like a broken record, the Sony a7 V topped Map Camera's monthly sales charts for December, the new mid-range full-frame mirrorless camera's debut month.

Viltrox has launched NexusFocus F1, the world's first PL-E autofocus control system, enabling AI-powered autofocus when using manual PL cinema lenses on Sony E-mount cameras. With vintage glass all the rage these days, this new adapter could be a massive deal for modern filmmakers.

In trademark Thypoch style, the company's new Ksana 21mm f/3.5 M-Mount lens promises to channel a vintage spirit and deliver photos rich with character and warmth. The new lens promises the classic imaging of beloved 1970s-era lenses.

Ricoh has finally announced pricing for the GR IV Monochrome -- a camera it officially revealed last October -- and it's steep: $2,199.95. That's $700 more than the base model, which represents a 46% price increase.

You may be forgiven for not knowing the name Dreame, a company that is best-known for its robot vacuums and lawn mowers, but the Chinese firm has just entered the photography industry in the form of the Leaptic Cube action camera.

Fujifilm North America Corporation has announced the instax mini Link+, a new smartphone printer that sports a sleeker, more buttoned-up design and works alongside an updated mobile app.

Insta360 has announced the Link 2 Pro and Link 2C Pro, two "next generation" AI-enabled 4K webcams that promise to deliver studio-level image quality, clear directional audio, and intelligent controls in a compact, desktop-ready design.

The DJI Osmo Nano is a clever, compact modern action camera with cutting-edge features. But what if it looked and acted less like a modern action camera and more like a classic waist level-viewfinder Hasselblad camera? For some reason, there's a 3D-printed shooting kit that answers that very question.

Dell has introduced the world’s first 52-inch curved 6K ultrawide monitor. Designed to rethink multi-window workspaces, it aims to replace complex multi-monitor setups with a single continuous display. The result is a screen built for dense, multi-system workflows rather than simple scale.

There is now even more proof that the Sony a7 V, despite polarized reception, is selling very well.

Last week, reports out of Japan indicated that the OM-D E-M10 Mark IV -- the last of the major camera lines that still bears the Olympus name instead of OM System -- was discontinued. That led some to lament the loss of Taylor Swift's favorite camera.

SG-image is a relatively new Chinese lens company making a wide range of lenses, including autofocus and manual lenses for photography and video across many different camera systems and lens mounts. The company's latest, a 75mm f/1.2 prime, is designed for Fujifilm GFX and Hasselblad XCD-series medium-format cameras.

Last week, it was reported that an all-white version of the Fujifilm X half would be available "overseas" -- a rather ambiguous description. Very little information is available about this camera, but PetaPixel has confirmed that it is a China-exclusive launch.