Insta360's CEO Liu Jingkang has teased what is clearly a DJI Osmo Pocket Competitor called the Luna. From just a few images shared on Chinese social media, the handheld camera sports a similar design to DJI's nearly ubiquitous Osmo Pocket 3, except it is equipped with two cameras, not just one.
While the Seattle Seahawks bask in the glory of a Super Bowl victory, Canon is taking a victory lap of its own, boasting that it made more than 98 percent of the lenses NBC used for its Super Bowl LX broadcast last Sunday at Levi's Stadium in Santa Clara, California, the home of the San Francisco 49ers.
Cosina has announced the Voigtländer Septon 40mm f/2 Aspherical prime lens for full-frame Sony E-mount and Nikon Z-mount mirrorless cameras.
After the success of the Kodak Charmera, it's no surprise to see yet more keychain cameras: step forward the OPT100 Neo Film, a miniature camera made to look like a roll of 35mm film.
Customers who recently viewed the Panasonic Lumix S1 II camera on some retail websites may have been surprised to see it marked as "discontinued" or, more recently, as a "new arrival." However, there is nothing to worry about.
MagMod has launched the MagStand on Kickstarter, aiming to rethink one of the most overlooked pieces of gear in photography and video production: the light stand. Within the first 48 hours, the campaign attracted more than 1,100 backers and surpassed $350,000 in funding, positioning it among the strongest recent photo gear launches on the crowdfunding platform.
Kodak has announced that it has taken over direct distribution of Ektachrome slide film, which joins Kodacolor, Kodak Gold, Ultramax 400, Tri-X 400, and Ektar.
Micro Four Thirds has a new family member: Chinese imaging technology company Shenzen Sonida Digital Technology Co. Ltd.
The new Haru Mini Retro Camera, released this week in Japan, is downright adorable. It may not necessarily take good-looking photos, but it will absolutely look good doing it.
DoPchoice has introduced the Snap Rabbit Octa 5' Snapbag, a new softbox system designed to simplify setup while maintaining the high-quality light control expected on professional sets. Built for today’s high-output COB LED fixtures, the Octa 5' aims to reduce assembly time without sacrificing diffusion quality or output efficiency.
Photographer and tinkerer Robin Beerman is bringing analog panoramic photography to a wider audience with the BeerPAN, a fully mechanical 35mm panoramic SLR designed to be accessible, repairable, and eventually open-sourced.
Orico has announced an upgraded M.2 NVMe SSD-compatible version of its MetaBox Series, a private cloud NAS designed for photographers, videographers, and creatives who need reliable, high-capacity storage without relying on subscription-based cloud services.
Digital photographers typically try to recreate the look of classic film stocks using presets and emulations. PolarPro is taking a very different and unique approach with its latest product, a physical filter designed to recreate the look and color profile of the beloved Kodak Portra 400 film stock.
For the last several years, if you were an L-Mount user looking for a super telephoto lens, Sigma was your only option (or a Leica version of a Sigma lens). Now Panasonic has introduced their longest full frame lens yet, with the Lumix S 100-500mm f/5-7.1 OIS. It’s compact and light, but also slow and expensive. Is there a place for this $2,100 lens in the L-Mount lineup? Let’s find out.
Zeiss has announced the Aatma T1.5 full-frame cinema lens series, featuring nine lenses. Focal lengths ranging from 18mm to 135mm, and each lens features a fast T1.5 aperture. Zeiss' new professional cine lenses promise to combine modern technology with 20th century-inspired rendering.
OM System has announced the OM-3 Astro, a new dedicated version of the standard OM-3 designed for astrophotography. The OM-3 Astro has special features to help bring out the beautiful red colors in nebulae and improve overall astro performance.
OM Digital Solutions has announced a new, specialized version of its OM System Tough TG-7 camera designed for microscopy and other industrial applications. The TG-7 Industry NY-TGV Super Adapter Kit with Microscope Adapter is designed for examinations, research, and testing.
Photo and video equipment maker Tilta has fully unveiled its Nucleus Auto Focus Adapter. First teased last year, the new adapter uses Sony camera autofocus technology and a motorized adapter to add autofocus to manual-focus PL cinema lenses.
No matter what you call it, mid-range, enthusiast, or semi-pro, this segment of mid-priced full-frame cameras has never been as competitive or exciting. Canon, Nikon, Panasonic, and Sony have all recently released cameras in this tier, and each has taken a different approach to image sensor technology and to balancing photo and video performance. Which one is best? That's what we're here to find out. But one thing is for sure, it's going to be one heck of a showdown.
Sandmarc has expanded its Hybrid Sling series with two larger editions: the 6L and 9L. Designed for creators who need extra space without sacrificing mobility, these new sizes offer the same versatile design, durability, and thoughtful features that have made the original Hybrid Sling popular.
This week’s deals spotlight a wide range of Canon cameras, lenses, and accessories available at B&H, covering everything from beginner-friendly mirrorless bodies to professional-grade RF glass. Whether you are building your first kit, upgrading an aging DSLR, or expanding a hybrid photo and video setup, these discounts offer meaningful savings across nearly every category.
Light Lens Lab announced that its 75mm f/2 SP-II M-mount lens has reached its final prototype stage and production will commence very soon.
As Canon photographers worldwide digest the exciting new ultra-wide lenses and limited edition PowerShot G7 X Mark III compact camera, some lucky Canon users in Asia got a fourth announcement last night: A sleek new white version of the Canon EOS R50 V.
Viltrox has revealed that its first autofocus-equipped L-Mount lens is the AF 16mm f/1.8 L. The ultra-wide full-frame prime lens promises excellent performance for astro and landscape photography, as well as dynamic wide-angle video applications.
Canon has announced two new ultra-wide lenses today. Alongside the Canon RF 7-14mm f/2.8-3.5L Fisheye STM, Canon also unveiled the RF 14mm f/1.4L VCM, the sixth lens in its hybrid-oriented f/1.4L VCM prime series.
Canon has announced a groundbreaking new ultra-wide angle fisheye zoom lens, the RF 7-14mm f/2.8-3.5L Fisheye STM. This new lens is the first of its kind for the Canon RF mount and picks up the mantle from the legendary Canon EF 8-15mm f/4L USM.
Canon is celebrating the 30th anniversary of its PowerShot series in style with a limited edition version of its most popular PowerShot camera ever, the PowerShot G7 X Mark III.
Atomos has announced the Shogun AV-19, a 19-inch, rack-mountable 4K HDR monitor-recorder-switcher designed for professional live production, broadcast, and video village environments. Combining multi-camera switching, ISO recording, and advanced monitoring, the Shogun AV-19 delivers a complete “Monitor-Record-Switch” solution in a rugged, 7RU, rack-ready form factor.
Alongside data on digital camera shipments in 2025, which increased for consecutive years for the first time in nearly 20 years, the Camera & Imaging Products Association (CIPA) also shared its data on lens manufacturing and shipments in 2025, which also showed overall growth.
The Camera & Imaging Products Association (CIPA) has released its detailed stats for global digital camera and interchangeable lens production and shipments in 2025, and both digital camera and lens shipments were higher in 2025 than in 2024, which was the first year since 2017 that digital camera shipments increased.
It is well known that compact cameras are very popular right now. However, new reporting from Japanese retail analyst BCN+R sheds more light on just how popular cameras with integrated lenses are right now.
A lot of aspects of digital cameras get better with each new model, but a feature that consistently improves with almost every new generation is in-body image stabilization (IBIS). It's a significant area of focus for camera engineers, as it benefits photographers and videographers alike by making it easier to capture sharp photos handheld and smooth, stable video without a gimbal or tripod. But did you know that IBIS performance can get so good that the rotation of the Earth itself actually …
Godox has introduced the V1mid, a new round-head on-camera flash positioned between entry-level speedlights and the company’s flagship V1 models. Priced at $179, the V1mid expands Godox’s TTL Li-ion flash lineup with a more compact design while retaining professional features aimed at photographers who prioritize mobility and consistent light quality.
Earlier this week on The PetaPixel Podcast, we discussed Nikon's lawsuit against Viltrox and both the best and worst-case scenarios for that outcome. As part of it, we found ourselves talking about L-mount and how it was the only option outside of Sony E-mount that has shown itself willing to be "open." Unfortunately, it doesn't offer a compelling solution for the average photographer.
Learning to love the rangefinder was a long process for me. I could appreciate the simpler and sometimes slower approach to photography that a rangefinder represents. There is more demand on the photographer to focus, compose, and pre-visualize the image.
Blazar has announced the Talon 1.5X AF anamorphic lens series, expanding its lineup with what it says is the first 1.5× squeeze anamorphic system to feature autofocus.
SmallRig has announced a NP-F970 battery that can operate in extreme cold, allowing photographers and filmmakers who need to work in temperatures as low as -40 to continue to work their cameras.
It was recently reported that Nikon was suing lens maker Viltrox in China over Nikon's Z-Mount patent. Viltrox has officially broken its silence on the matter, sharing with PetaPixel a lengthy statement about the company's imminent and long-term plans and its continued belief in the value of diverse lens ecosystems.
Godox has expanded its professional Knowled lighting lineup with the introduction of the P600R Hard P4 and P1200R Hard P8 full-color LED panel lights. Designed for film, broadcast, and large-scale production environments, the new fixtures combine high-output RGB performance, pixel-level control, and weather-resistant construction aimed at demanding studio and on-location workflows.
Last July, Lomography unveiled a series of new Petzval lenses. At the time, the company launched 35mm f/2, 55mm f/1.7, and 80.5mm f/1.9 Art primes, promising to bring 27mm f/1.7 and 135mm f/2.5 lenses into the fold later. Later is now, and the five-lens series is complete.
Laowa has brought its popular and powerful 90mm f/2.8 2x Ultra Macro APO lens to Micro Four Thirds, giving OM System and Panasonic camera owners a compelling new choice to get up close and personal with their photographic subjects.
Ultra-fast 35mm lenses are not a new thing. Leica users have had access to the excellent Voigtlander 35mm f/1.2 Nokton across multiple versions for many years. The Noctilux title isn't new either. Leica has multiple insanely fast 50mm lenses, going down to as bright as f/0.95, on the market.
Since 1966, the Leica "Noctilux" name has reflected the legendary company's best optical achievements. There have been many beloved, classic Noctilux lenses over the past 60 years, but until now, not a single one has been a 35mm prime, one of the most traditional focal lengths of all. With the new Noctilux-M 35mm f/1.2 ASPH., this void has finally been filled.
DJI has announced the RS 5, a new lightweight, professional-grade gimbal. The latest entry in DJI's celebrated Ronin series, the RS 5 promises improved subject tracking, stability, and control, all with a longer battery life.
Panasonic has announced even more colorways for the Lumix S9 camera, this time bringing new white/silver and black/silver colorways to the United States.
Rollei has expanded its VAF autofocus lens series with the introduction of two new full-frame prime lenses, the AF 24mm f/1.8 and the AF 35mm f/1.8. Designed for mirrorless cameras, both lenses are available in Sony FE and Nikon Z mounts and join the previously released VAF 85mm f/1.8, further broadening the lineup with wide-angle and standard focal length options aimed at photographers and hybrid creators.
Brightin Star has announced the MF 60mm f/2.8 APS-C Macro Lens, a versatile manual-focus prime designed primarily for APS-C mirrorless cameras.
Earlier this year, memory brand Glyph debuted its new Atom EX SSDs with a specific focus on serving content creators. With Sandisk still refusing to publicly acknowledge the problems with its compact SSDs, I was pretty happy to see another brand step up and create something for photographers and filmmakers.
The Fujifilm GFX Eterna 55 isn't the only recently released video camera to receive important industry certification. The Canon EOS C50, released last year, is now Netflix-approved.
The Nikon ZR is receiving its first firmware update (version 1.10), which significantly increases the maximum record time to six hours, makes using it in multi-camera setups better, improves exposure monitoring, and more.
