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Everything You Need To Know About I’m Back’s $850,000 APS-C Kickstarter

A person inserts a pink digital sensor into a vintage Nikon film camera. The text "I'm Back Roll" and "Is This Real?" appear over the image.

The I'm Back Roll APS-C launched on Kickstarter earlier this month to significant attention and support. With over two weeks left in the campaign, the I'm Back Roll APS-C has shattered its $44,603 goal, garnering nearly $850,000 in pledged support at the time of writing. But what exactly are people actually backing: an ambitious project or a wild dream?

Three morel mushrooms stand in the foreground of a forest scene with a large planet visible in the background. Bold text reads “MORELS OUT OF THIS WORLD.”.

This Video Game Turns Mushroom Hunting Into a Sci-Fi Photo Expedition

Abrams Studios has announced that its upcoming title, Morels: Out of This World, will release on May 28, 2026, for Windows PC via Steam. The game builds on the studio’s earlier nature-focused concepts but shifts the setting beyond Earth, placing players as explorers and photographers on a series of alien planets with unfamiliar ecosystems.

A close-up view of a rifle scope mounted on a firearm, next to a separate black Picatinny rail mount with four slots, displayed against a white background.

New Accessory Lets Photographers Attach Gun Sights to Their Camera

Although they serve extremely different purposes, there has long been an overlap between photography gear and firearms that goes far beyond the concept of "shooting" photos. A new accessory from Japanese company Etsumi, which, alongside making its own gear, also distributes products from brands like Shimoda, Tenba, and f.64, to name a few, makes the connection between cameras and guns even clearer.

A simple, stylized white grub insect outlined in gray appears in the center, over a background filled with overlapping 3D gray question marks.

Why No One Will Know That Viral Photo is Yours (And What Can Help)

You might not know what the word "provenance" means but you probably are familiar with the problem it can cause. You take an amazing photo, it goes viral on social media, but no one knows who took it. There is no provenance trail to link back to the creator.

Kodak Snapic A1 Review: Charming, Simple, Fun

A white Kodak Snapic AI camera with a 25mm Kodak lens is displayed on an orange background. At the bottom left, a PetaPixel Reviews logo is visible.

The Reto company, which is behind the insanely popular Charmera camera, are at it again with a charming 35mm analog camera. They clearly took a design cue from the Ricoh GR series of cameras while heaping on a generous pile of Kodak nostalgia, but the end result promises to be a stylish and simple analog experience for potential buyers.

A camera connected to a laptop with an orange cable sits on a marble table. The laptop screen shows a blurred image of a person, and sunlight casts shadows across the table.

The Screen That Changes the Shoot

One of the most overlooked decisions on a commercial photo set is what everyone sees on the monitor.

Aerial view of a small medieval village with stone buildings and a tall bell tower, perched atop a steep, rocky hill surrounded by green vegetation and deep valleys.

Antigravity Is Preserving Historical Sites in 3D Using its 360° Drone

Antigravity has announced Project Eternal, a global initiative unveiled following the International Day for Monuments and Sites, aimed at preserving cultural heritage through advanced imaging and Gaussian Splatting. The project brings together drone technology, panoramic capture systems, and 3D reconstruction tools to create accessible digital archives of historically significant locations.

A Canon G7X digital camera with a zoom lens is displayed against a red, striped background.

How to Buy the Limited Edition 30th Anniversary Canon PowerShot G7X III

The limited edition Canon PowerShot G7X Mark III 30th Anniversary Edition camera has begun arriving in select markets, including the United Kingdom, where it's in stock right now, and Australia, where photographers have already begun scalping the special camera on eBay. Photographers in the United States can get their hands on the camera beginning on April 28 (in most cases), and here's how.

Five different digital cameras are displayed against a bright green background. The center camera’s screen shows a young girl smiling, while the other cameras surround it, facing various angles.

Save Big on a New Camera With These 20 Great Deals

Spring is a time of new beginnings, including for photographers. Whether that means stepping into a first interchangeable lens camera or upgrading an existing kit, it's a good time to upgrade. With a wide range of discounts on mirrorless systems right now, it’s a good time to reassess which gear fits your workflow.

Two silver Panasonic Lumix digital cameras with black textured grips and attached wide-angle lenses are placed side by side on a dark surface.

Panasonic Unveils the Most Beautiful Lumix S9 Color Yet

Panasonic's most exciting news this week was definitely the new Lumix S 40mm f/2 lens, but there's also some news surrounding arguably the perfect camera to use with the new Lumix S 40mm f/2 prime, the Lumix S9. There's yet another new color for the Lumix S9, and slightly to my chagrin, it's the best one yet, at least in my view.

A smartphone screen displays the Meta logo and text, with the blurred silhouette of a person in the background.

Meta to Axe 8,000 Workers Amid AI Drive

Meta circulated a memo to staff yesterday (Thursday) informing them that the company plans to lay off 10 percent of its workforce in May. That's roughly 8,000 jobs. On top of that, Meta says it will not fill the thousands of jobs it was advertising for.

Close-up of the lens on a vintage Flexameter camera, showing engraved text "f/2.8 50 Dewatar" on the lens ring, with a metallic, slightly worn appearance and part of the camera body visible in the background.

This Forgotten Photographic Invention Was a Short-Lived Game Changer

When Leica ushered in the era of 35mm photography over a century ago, it did not immediately offer a coupled rangefinder (that came in 1932). Precise focusing was difficult with early Leica cameras, so other companies filled the void and offered useful accessories to early photographers. A particularly cool, stylish example is the Kühn Flexameter designed for Leica cameras.

Camera Makers Should Share Tariff Refunds With Customers

A collage of four digital cameras from different brands, including Canon, Sony, Nikon, and Fujifilm, is displayed against a background with abstract green and white patterns.

Canon, Nikon, and Sony raised prices during the tariff period, citing increased costs. Now that the Supreme Court has invalidated the IEEPA tariffs and US Customs has opened a refund process for at least some affected importers, the photography community deserves transparency about whether companies will seek refunds and, if they do, whether any portion will flow back to customers who paid higher prices.

A photographer takes pictures of a woman posing in a photo studio with a yellow backdrop, professional lighting equipment, and camera gear visible around them.

Two Studios Will Win a $50,000 Studio Upgrade

At the NAB Show 2026 in Las Vegas, Adorama Business Solutions introduced a new initiative to support organizations that rely on video and multimedia production. The $50,000 Multi-Media Studio Upgrade Contest will award two organizations a studio transformation package valued at up to $50,000 each, including equipment, consultation, and integration support.

A split image shows a person inspecting photographic film with a magnifier on the left, and automated machinery in a modern industrial facility on the right.

Inside Harman’s Bet on the Future of Analog Photography

Behind-the-scenes videos show how Harman makes film today, from the lab to the production line. The process balances chemistry, engineering, and constant iteration at every stage. Together, the videos reveal a fascinating look into how analog photography continues to evolve in the modern age.

Update and Correction Regarding the Canon 14mm f/1.4L VCM Review

A person with salt-and-pepper hair holds a Canon 14mm camera lens toward the camera. The text "WE HAVE AN UPDATE" appears prominently on the right side of the image.

In February, PetaPixel published its review of the Canon 14mm f/1.4L VCM lens and found some issues with its performance in astrophotography. There were many theories from readers and viewers of the YouTube channel as to why this happened, but none of them were right. The truth is a little more interesting.