Two components of a Fujifilm camera are displayed: on the left, a lens mount with a handle and "REC" button; on the right, a rectangular body with an LCD screen and various buttons, set against a gradient blue and purple background.

New Fujifilm GFX Eterna Details: A Fancy Variable ND, Frame.io, and More

Fujifilm has released new information about its upcoming medium-format cinema camera, the Fujifilm GFX Eterna, in dribs and drabs. Today, at NAB 2025 in Las Vegas, Fujifilm revealed new details about GFX Eterna, including neutral density filter specifications, power supply, memory cards, Frame.io support, and more.

An elderly person, wearing a headscarf, rests with a hand on their forehead. A digital overlay shows an image search for "Dog" and displays various dog photos as top results.

Dear Apple Photos: My Grandmother Was Not a Dog

Kind, caring, and generous. These adjectives describe two important parts of my life; my late grandmother Anna, and my wife's late dog Buckeye. These are where the similarities end, but not according to Apple's Photos app.

Screenshot of a video editing software interface with multiple windows. The main preview shows a woman in a cowboy hat outdoors. Below are timeline thumbnails, and color grading panels with curves, vectorscope, and correction wheels on the sides.

DaVinci Resolve 20 Delivers More Than 100 New Features

Ahead of the NAB 2025 show in Las Vegas, Blackmagic Design hosted a lengthy livestream during which it unveiled a bevy of new products and solutions for video professional and filmmakers, including the next version of its popular video editor, DaVinci Resolve 20.

The image displays the Fujifilm logo on a green geometric background. The logo features the word "Fujifilm" in bold black letters, with a red accent on the letter "i.

Fujifilm Hikes Japanese Film Prices by 21% to 52%

On April 1, Fujifilm announced changes to its film product pricing in Japan, plus new branding for its disposable film camera. Unfortunately, the news was not an April Fool's prank, and Japanese analog photographers are already paying higher prices.

The image features a black background with the letters "DXO" in white, bold, modern font centered in the middle.

DxO Acknowledges Its Fuji X-Trans Beta Announcement Was ‘Misleading’

Yesterday, an email sent out by DxO regarding its PureRAW 5 DeepPrime XD3 beta for Fujifilm X-Trans sensors quietly revealed that the most recent 40-megapixel sensor wouldn't be supported -- a fact that wasn't made clear in the initial pre-order announcement in February. DxO today acknowledges that its messaging was "unclear or misleading."

Two images of a Piranha Plant lamp, styled like the Super Mario character. The plant emerges from a green pipe base labeled "NINTENDO SWITCH." One image shows the plant with its mouth closed, and the other with its mouth open.

The Piranha Plant, Frequent Mario Foe, Is Now a USB-C Camera for Switch 2

During this week's Nintendo Direct, the popular video game company unveiled many new features of its upcoming Nintendo Switch 2 gaming console, including that it will use the maligned SD Express memory card format and work with many USB-C cameras, not just the official Nintendo one the company will sell as an optional accessory. This has opened the gates for some fun new USB-C cameras, including Hori's adorable licensed Piranha Plant one.

A person standing next to a vehicle, flying a drone in a desert landscape. The person holds a remote control, and the sky and distant hills are visible in the background.

DJI Urges US Government to Start the Mandated Security Audit of Its Business

Last December, the FY 2025 National Defense Authorization Act (NDAA) passed by US Congress outlined a structured approach for evaluating the security concerns of Chinese-owned companies such as DJI. With less than nine months before the deadline for such an evaluation remaining, DJI is urging any of the five national security agencies to start the process.

Surreal Photos Taken Inside the Sprawling Nike Factory

A person holds a giant light blue sneaker with a blue swoosh. To the right, two mannequins, dressed in athletic wear, are on treadmills in a metallic lab environment.

Photographer Alastair Philip Wiper is no stranger to entering spaces rarely seen by others -- having previously visited a cryogenic chamber and a doomsday underground house. Wiper continued his modus operandi of taking viewers inside restricted locations when he was invited to document the inside of Nike.

Image showing a photo editing software interface. A man stands on a grassy hill with mountains in the background. There's a before and after comparison. A yellow arrow highlights processing settings labeled "DeepPRIME XD/100%.

DxO PureRAW’s Promised Fujifilm Support Doesn’t Include the Latest X-Trans Sensor

In February, DxO announced PureRAW 5 which promised a large jump in performance versus the previous version as well as the promise for Fujifilm X-Trans support through the DeepPrime XD3 beta. The company revealed today that its beta wouldn't include support for the latest 40-megapixel X Trans sensor, but that information still isn't on its website.

The image shows the Lightroom logo on the left, with a colorful word cloud on the right. Prominent words in the cloud include "photographs," "see," and "view." The logo and word cloud are set against a dark background.

How to Craft a Lightroom Keyword Hierarchy

Words play a significant role in photography in many ways as we talk and write about them. I created the above image many years ago using an online app, Wordle, which used text content and analyzed the significant words. The larger the word, the greater the frequency of use.

A collage with four images: two people with textured cards obscuring faces, a diverse group of people marching in a forest, hands reaching out to touch, and a close-up of two people embracing affectionately.

How Four Award-Winning Women Change the World Through Photography

On March 8, International Women's Day, Leica announced the four winners of its annual Leica Women Foto Project Award. Each woman's award-winning project demonstrates the power of visual storytelling and exemplifies this year's competition theme, unity through diversity. PetaPixel spoke to each winning photographer to learn more about their work.

Image of two red microSD Express cards with logos. The left card is by Samsung and features white text and a "256" label. The right card is by SanDisk, also with a "256" label. Both cards have a "microSD XC I EX" label. Text below reads "microSD Express Cards.

SD Express Finally Has a Use, But It Dumped Its Biggest ‘Advantage’

SD Express, a format that has been completely ignored by the camera industry, finally has a use case. In today's Nintendo Direct, the company said the new Switch 2 would make use of microSD Express for the faster transfer speeds. Unfortunately, it dumps the biggest "advantage" originally touted by the SD Association: backward compatibility.

A 3D red and green zigzag arrow indicates fluctuating trends between a silver vintage-style camera in the top right and a modern black camera with an exposed sensor in the bottom right, set against a white background.

Compact and Interchangeable Lens Camera Demand Is Diverging

The resurgence of compact cameras is well documented, with consumers flocking back to small, pocketable dedicated cameras. Even as smartphone image quality has continued to improve, photographers are again seeking a special, bespoke photographic experience. A new report from BCN+R in Japan notes that not only are compact camera sales increasing, but interchangeable lens camera demand is starting to wane.