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A black Hasselblad camera with no lens is centered inside a glowing golden ring with sparkles and light effects on a dark background.

How Hasselblad Lost Its Luxury Status (And Then Got It Back)

Hasselblad is one of the most storied names in photography. The company was founded in Sweden in 1841 as a trading business, but by the early 1900s, Victor Hasselblad began producing cameras that defined the brand and set a new standard for precision and design.

Three digital cameras are displayed side by side against a vibrant, blurred red and purple background, with the central silver and black camera prominently in front.

Map Camera’s Three Best-Selling Cameras Are All From Fujifilm

Major Japanese camera retailer Map Camera just published its August sales rankings for new and used cameras. Not for the first time this year, Fujifilm has achieved the top spot in the sales rankings. In July, the X half was the most popular new camera. In August, Fujifilm retained its title but the X half dropped its crown.

A person compares printed landscape photos on a wooden table, using color swatches. Nearby are art supplies, frames, and more prints, including mountain scenes and colored pencils in open boxes.

WhiteWall’s New Sample Kits Solve a Major Headache for Photographers

Here at PetaPixel, we love printing and hanging our favorite photos. One of the best ways to do so is by using online labs like WhiteWall. However, when it comes to picking the perfect materials, like paper, mats, and frames, it's hard to know which materials are the best choice for a specific photo. That's where WhiteWall's new sample kits come in.

A black digital camera with a lens, control dials, and a strap, is positioned on an orange background.

Protective and Slim Camera Cases for Photographers Who Hate Cases

Henley Bailey of Akara Labs, whom PetaPixel wrote about last year after he built the Leica M Mount 6-bit Encoder to easily adapting old lenses to Leica M digital rangefinders, is back with another creation for the modern photographer. This time it is a "Slim Skin" case for the popular Fujifilm X-E5.

Two men stand in a forested area by a river; one holds a fishing rod and laughs while the other films him with a camera. Large text in the background reads, "WE MADE A MOVIE.

A Behind-the-Scenes Look at Making PetaPixel’s Documentary Film ‘No Guarantees’

Making a movie of any kind, scripted or otherwise, is a massive endeavor. Not only do you need to assemble the right team, but you also need to figure out budgets, manage every shooting day carefully, and prepare for every eventuality. So while the PetaPixel team may have the camera and editing skills, the multitude of other factors usually preclude us from actually making a movie. So, when the opportunity was presented, we jumped on it.

A Fujinon 32-90mm cinema zoom lens with multiple focus, zoom, and aperture rings, displayed horizontally against a white background. The lens features green accents and detailed focal length markings.

Fujifilm GF 32-90mm T3.5 Power Zoom Is the Most Expensive GFX Lens

When Fujifilm announced that it was developing the GFX Eterna, now officially unveiled as the GFX Eterna 55, the company also revealed that it was making a Fujinon GF 32-90mm Power Zoom. However, Fujifilm first teased the a GFX power zoom lens way back in September 2023 on its lens roadmap. The long-awaited, oft-teased lens has been completely revealed today, and it is the Fujinon GF 32-90mm T3.5 PZ OIS WR.