Spotlight

Cameras are great, but it’s what is done in photography with that technology that really matters. To that end, PetaPixel regularly shines a Spotlight on the incredible photos and videos created by talented artists from around the world.
A person wearing a cap and dark clothing holds a camera with a large lens, aiming it while seated at a counter surrounded by coffee shop equipment and glassware. The image is in black and white.

Photographer Treated Heineken’s New Ad Campaign Like a Documentary Photo Project

Amstel hired Spanish photographer Javier Tles for a very unusual type of advertising campaign for Heineken beer. Rather than set up a staged photoshoot, as is par for the course, Tles covertly captured photos of real people enjoying drinks with their actual friends, approaching the ad campaign more like a documentary photography project than a commercial project. It is a very different type of advertising campaign, especially in the era of AI-generated ads.

A hand holds a camera with a large lens on the left; on the right, a close-up of a peacock with vibrant blue feathers and a blurred background.

When Is a 100-Year-Old Lens Better Than Modern Glass?

Photographer, YouTube creator, and enthusiast of weird lenses, Mathieu Stern, adapted a century-old photographic lens for modern digital cinema in his newest video. The experiment pairs vintage glass with the Sony FX3 to test whether early optical designs can produce a more “organic” cinematic aesthetic than modern high-performance lenses.

Left: A yellow spacecraft module sits on a platform inside a large industrial facility. Right: Interior view looking up into a cylindrical structure with a circular pattern and metallic panels.

Architectural Photographer Captures the Machines Behind Artemis II

Professional architectural photographer Mike Kelley has achieved extensive commercial success but has remained dedicated to personal artistic projects as well. These personal projects have often been the ones to lead to Kelley's "craziest opportunities," including one that took him to NASA's Michoud Assembly Facility to photograph the Orion crew capsule and SLS rocket that just last week carried four brave Artemis II astronauts into space to orbit the Moon.

Close-up of rocket engines firing with bright flames and smoke on the left; wide view of a rocket launching, rising above a launch pad with clouds of smoke and blue sky on the right.

How a Photographer Captured the Artemis II Launch With 14 Cameras

Photographer Steven Madow has been photographing rocket launches for over a decade, but arguably no rocket launch he has photographed has been as big of a deal as the Artemis II launch on Wednesday, April 1. Madow set up 14 different Panasonic Lumix cameras to cover the monumental event, including seven remote cameras at the launch site. His outstanding photos are the result of years of practice and planning.

A person in glasses and a plaid shirt holds a large, vintage-style digital camera with a prominent flash, facing toward the camera in a room with shelves and various objects in the background.

This Camera Has a Vertical Sensor, Huge Flash, and a Tedious Purpose

Photographer James Warner, known for his excellent YouTube channel, snappiness, loves weird digital cameras. His latest acquisition is a bizarre but fun relic, the Sony C200X digital passport system camera. This chunky silver digicam from 2003 has a vertically oriented sensor, a huge on-camera flash, and is designed to permanently live in an administrative office. It exists solely to shoot passport or ID photos and works alongside an accompanying Sony thermal printer.

A collage of three close-up images: honey bees on honeycomb, a bee drinking from a yellow flower, and a bumblebee hanging upside down from a white blossom.

A Closer Look at the Beautiful Macro Cinematography in ‘Secrets of the Bees’


As its name suggests, National Geographic's new two-part documentary series, "Secrets of the Bees," turns the lens toward one of Earth's most important inhabitants: bees. The series is fascinating, full of interesting information and science about bees, but also replete with exceptional cinematography. The miniseries has many fantastic close-up shots of bees, unlike anything captured before.

Three sci-fi and fantasy scenes: left, a cyborg dinosaur with a large gun; center, a group of armed heroes battling robots; right, a person faces a roaring T. rex holding a soldier in its mouth.

Photographer’s Cinematic Toy Worlds Bring Plastic to Life

Chicago-based photographer Chuck Eiler transforms action figures into cinematic, story-driven miniature worlds that blur the line between toy photography and film. Through meticulously crafted sets, practical effects, and careful lighting, he creates immersive scenes that bring nostalgia and storytelling to life.

Three black-and-white portraits of a dark-skinned person with elaborate, sculptural headpieces and bold, artistic styling; each headpiece is unique, made from abstract shapes, foam rollers, and clothespins.

South African Photographer Zanele Muholi Wins 2026 Hasselblad Award and $218,000

The Hasselblad Foundation has named South African photographer Zanele Muholi the 2026 Hasselblad Award laureate, the world's largest photography award. Muholi has won SEK 2,000,000 (over $217,000 at current exchange rates), a gold medal, a Hasselblad camera, and a lengthy solo exhibition at the Hasselblad Center at the Gothenburg Museum of Art in Sweden.

A man wearing a cap stands on a city street beside a large camera on a tripod. Next to him are two black-and-white photographic negatives, one showing the Eiffel Tower. A supermarket is visible in the background.

Photographer Makes Pinhole Camera Out of Chinese Roast Duck

You can make a pinhole camera out of just about anything -- as an Italian photographer recently proved by building one from pasta. Continuing that playful nod to culinary heritage via the medium of photography, Martin Cheung has been creating images with a Chinese roast duck as his camera.

Three images side by side: a skier performing a flip on a snowy mountain, a thermal view of an Olympic hockey game, and an overhead view of people playing curling on an ice rink.

Three Photographers Captured the Winter Olympics Like Never Before

Many exceptional photographers captured jaw-dropping photos of world-class athletes performing incredible feats at the Milan-Cortina 2026 Winter Olympics in Italy. In most cases, these photographers used the expected equipment, the latest full-frame mirrorless cameras and telephoto lenses. However, a select group of Getty Images photographers took a very different approach, and documented the Winter Olympics with thermal, infrared, and vintage film cameras, and using unique processing techniques.