Spotlight

Cameras are great, but it’s what is done in photography with that technology that really matters. To that end, PetaPixel regularly shines a Spotlight on the incredible photos and videos created by talented artists from around the world.
A person wearing a cap and dark clothing holds a camera with a large lens, aiming it while seated at a counter surrounded by coffee shop equipment and glassware. The image is in black and white.

Photographer Treated Heineken’s New Ad Campaign Like a Documentary Photo Project

Amstel hired Spanish photographer Javier Tles for a very unusual type of advertising campaign for Heineken beer. Rather than set up a staged photoshoot, as is par for the course, Tles covertly captured photos of real people enjoying drinks with their actual friends, approaching the ad campaign more like a documentary photography project than a commercial project. It is a very different type of advertising campaign, especially in the era of AI-generated ads.

A hand holds a camera with a large lens on the left; on the right, a close-up of a peacock with vibrant blue feathers and a blurred background.

When Is a 100-Year-Old Lens Better Than Modern Glass?

Photographer, YouTube creator, and enthusiast of weird lenses, Mathieu Stern, adapted a century-old photographic lens for modern digital cinema in his newest video. The experiment pairs vintage glass with the Sony FX3 to test whether early optical designs can produce a more “organic” cinematic aesthetic than modern high-performance lenses.

Left: A yellow spacecraft module sits on a platform inside a large industrial facility. Right: Interior view looking up into a cylindrical structure with a circular pattern and metallic panels.

Architectural Photographer Captures the Machines Behind Artemis II

Professional architectural photographer Mike Kelley has achieved extensive commercial success but has remained dedicated to personal artistic projects as well. These personal projects have often been the ones to lead to Kelley's "craziest opportunities," including one that took him to NASA's Michoud Assembly Facility to photograph the Orion crew capsule and SLS rocket that just last week carried four brave Artemis II astronauts into space to orbit the Moon.

Close-up of rocket engines firing with bright flames and smoke on the left; wide view of a rocket launching, rising above a launch pad with clouds of smoke and blue sky on the right.

How a Photographer Captured the Artemis II Launch With 14 Cameras

Photographer Steven Madow has been photographing rocket launches for over a decade, but arguably no rocket launch he has photographed has been as big of a deal as the Artemis II launch on Wednesday, April 1. Madow set up 14 different Panasonic Lumix cameras to cover the monumental event, including seven remote cameras at the launch site. His outstanding photos are the result of years of practice and planning.

A person in glasses and a plaid shirt holds a large, vintage-style digital camera with a prominent flash, facing toward the camera in a room with shelves and various objects in the background.

This Camera Has a Vertical Sensor, Huge Flash, and a Tedious Purpose

Photographer James Warner, known for his excellent YouTube channel, snappiness, loves weird digital cameras. His latest acquisition is a bizarre but fun relic, the Sony C200X digital passport system camera. This chunky silver digicam from 2003 has a vertically oriented sensor, a huge on-camera flash, and is designed to permanently live in an administrative office. It exists solely to shoot passport or ID photos and works alongside an accompanying Sony thermal printer.

A collage of three close-up images: honey bees on honeycomb, a bee drinking from a yellow flower, and a bumblebee hanging upside down from a white blossom.

A Closer Look at the Beautiful Macro Cinematography in ‘Secrets of the Bees’


As its name suggests, National Geographic's new two-part documentary series, "Secrets of the Bees," turns the lens toward one of Earth's most important inhabitants: bees. The series is fascinating, full of interesting information and science about bees, but also replete with exceptional cinematography. The miniseries has many fantastic close-up shots of bees, unlike anything captured before.