A wooden table with a camera, lens, map, and photographs. One photo shows a person holding a large leaf over their head. Another black-and-white photo depicts a suspension bridge, and the third photo shows a cityscape.

WhiteWall’s Shopify Integration Helps Photographers Streamline Print Sales

Renowned photo lab WhiteWall, known for its high-quality prints, framing, and photography books, announced a new Shopify integration, enabling professional photographers to connect their online gallery with WhiteWall directly. Photographers can create a fully automated sales and delivery workflow, from image upload to worldwide shipping.

A large, white telephoto camera lens is set against a swirling, colorful background with shades of yellow, orange, and pink. The lens is positioned horizontally, showcasing its detailed design and tripod mount foot.

Sigma’s New $6,000 300-600mm f/4 Lens Is Somehow a Bargain

It's bizarre to think that a $6,000 lens is a bargain, but that's precisely what Sigma's brand-new 300-600mm f/4 DG OS Sports lens is, thanks to the landscape in which it exists. Telephoto primes with an f/4 aperture can be extremely expensive, way more than $6,000, and Sigma's new lens zooms. It's a highly appealing lens, and Sigma targets an absurdly aggressive price point.

The Sigma BF Is Weird and I Love That About It

A person with gray and black hair and a beard is holding a large camera with a white lens, smiling at the camera. They are outdoors with green foliage in the background.

Today Sigma announced the BF, the company's latest camera that makes a series of wild, unexpected design choices. Sigma calls it "radically simple" and for the first time in a while, a company's marketing language isn't overselling the product.