Equipment

Insta360 will announce its next camera on April 22, and signs are pointing to a new 360-degree camera.

Digital picture frame maker Aura announced Aspen, its newest digital frame that now features text captions and AI-powered people search.

Viltrox's second LAB series lens for full-frame is here. The Viltrox AF 35mm f/1.2 LAB is a full-frame, large-aperture autofocus prime lens that promises cutting-edge performance, a professional-quality design, and a relatively accessible price.

Sony announced the AS-DT1, the world's smallest and lightest miniature precision LiDAR depth sensor.

Polaroid announced the Polaroid Flip, which it calls "the ultimate point-and-shoot instant camera for an analog life." The new camera features a hyperfocal four-lens system, sonar-based autofocus, Polaroid's most powerful flash to date, and a new "scene analysis" feature that alerts photographers when their shots will be under or overexposed.

Although the stylish Sigma BF camera remains available to preorder at retailers in the United States, Sigma headquarters in Japan has warned photographers that it received excess orders for the camera, meaning some customers will be unable to receive their BF on launch day next week.

7Artisans had a very busy NAB 2025 experience in Las Vegas earlier this week, unveiling a wide array of new lenses. PetaPixel has already covered the company's new AF 40mm f/2.5 ultra-compact prime lens for photographers, but the company also had plenty to show for hybrid and video-first creators, including a new series of T1.5 full-frame cinema lenses.

Motorized Precision announced Evo, a compact, portable cinema robot that folds up so small that it can fit in a hard case.

Kipon, known for its optic adapters and lenses aimed at the pro cinema and broadcasting market, announced its newest lens, the Cinespeed65 68mm T1.4. It is the company's first medium-format cinema lens designed to cover medium and large-format image sensors, hence the "65" in the name.

Lexar showed off the world's first stainless steel SD cards last September and has followed them up with fancy new gold memory cards at NAB 2025.

Atomos has abandoned its image sensor development project, the company's COO Peter Barber told PetaPixel today at NAB 2025.

The Canon RF 200-800mm f/6.3-8 lens is extremely popular with wildlife and nature photographers thanks to its reach and versatility. That's precisely why Australian professional photographer Joshua Holko had one with him on a winter wildlife trip in Svalbard, Norway. Unfortunately, while in his backpack, the lens snapped in two, a reportedly not unique occurrence with the RF 200-800mm.

7Artisans teases its latest release, a FF AF 40mm f/2.5 lens.

Tilta has hit the ground running with several announcements at NAB in Las Vegas, including a wireless lens control system, a filmmaking rig for iPhones, a portable battery and charging station, and an electronic variable neutral density filter.

Since I started using ball heads in balanced mode, I’ve been a very happy camper. In this article, I'll be sharing a review of multiple ball heads as well as a tutorial about using ball heads in the balanced mode.

Photography gear and accessory company PolarPro, perhaps best known for its filters, announced a new collection of lightweight bags for creators -- the Roadrunner Series. The series comprises five bags ranging from a one-liter camera case to a 16-liter backpack, promising something for everyone.

Nikon released firmware version 2.00 for the vintage-inspired Nikon Zf full-frame mirrorless camera. The new firmware brings some features and functions from the Nikon Z9 and Nikon Z6 III to the Zf.

Design-led display company Dough announced its latest project: Canvas. It is a 32-inch 6K monitor explicitly built for modern creative professionals, including those using Mac looking for a premium alternative to Apple's popular Studio Display.

Sennheiser announced a rugged new stereo shotgun microphone designed for professional broadcasting and filming applications. The Sennheiser MKH 8018 joins the company's existing MKH 8000 range of RF condenser mics, which work well in the field due to their climate-proof designs and high-end sound capture capabilities.

Filter and lens company NiSi announced the Aureus Prime T1.4 Cinema Lens Series, a group of five new full-frame cinema lenses designed for high-end film and video production.

There is a new Chinese lens manufacturer on the scene: SongRaw. The new company's debut product is the SongRaw AF 50mm f/1.2 Moonlit, a fast autofocus-equipped 50mm f/1.2 prime for full-frame mirrorless cameras.

Saramonic's new K9 UHF wireless microphone system is its first digital UHF (ultra-high frequency) wireless dual-channel system. It's billed as exceptionally stable, packed with features, and built to withstand professional working environments.

Fujifilm has released new information about its upcoming medium-format cinema camera, the Fujifilm GFX Eterna, in dribs and drabs. Today, at NAB 2025 in Las Vegas, Fujifilm revealed new details about GFX Eterna, including neutral density filter specifications, power supply, memory cards, Frame.io support, and more.

Ahead of NAB 2025, Blackmagic Design announced a new highly riggable video camera, the Pyxis 12K. The camera combines Blackmagic's 12K RGBW sensor and the versatile camera design that debuted in last year's Pyxis 6K, which was unveiled at NAB 2024.

Up until last week, Amazon was accepting pre-orders for the next round of Sony a1 II that were slated to be delivered by mid-May. Yesterday, the online retailer canceled all orders for the camera, telling customers that it was doing so "due to a lack of availability."

During this week's Nintendo Direct, the popular video game company unveiled many new features of its upcoming Nintendo Switch 2 gaming console, including that it will use the maligned SD Express memory card format and work with many USB-C cameras, not just the official Nintendo one the company will sell as an optional accessory. This has opened the gates for some fun new USB-C cameras, including Hori's adorable licensed Piranha Plant one.

ProGrade Digital is expanding its product line with more SSD products, expanding its business further beyond memory cards. The company's new SSDs promise high speeds and reliability despite their small form factors.

Nikon announced the Z5 II, a 24-megapixel full-frame camera that is a major departure from the line's predecessor thanks to dramatically improved performance across the board.

Lighting enthusiasts are in for a treat as Falcam announced a remote-controlled, motorized gimbal-like light control system.

The resurgence of compact cameras is well documented, with consumers flocking back to small, pocketable dedicated cameras. Even as smartphone image quality has continued to improve, photographers are again seeking a special, bespoke photographic experience. A new report from BCN+R in Japan notes that not only are compact camera sales increasing, but interchangeable lens camera demand is starting to wane.

Viltrox announced that its newest Air Series lens is a full-frame nifty fifty, the AF 50mm f/2 for Sony FE and Nikon Z-mount.

If you had told me four years ago that Nikon would not only be in the business of making true, honest-to-goodness video gear but would also own what is arguably the most disruptive player in the truly professional, Hollywood-production-ready market, I would probably have laughed in your face.

Starting this upcoming season, the National Football League (NFL) is fully embracing Sony's Hawk-Eye technology for line-to-gain measurements in NFL games.

Nikon filed a trademark application for a new brand, "Z Cinema," in Japan.

Although the Fujifilm X-M5 launched late last year to mixed reviews, it has proven extremely popular with consumers, especially those seeking to up their photo and video game at a budget-friendly price point. About four months after its release, the X-M5 remains challenging to find, with retailers in Japan stopping orders and American photo stores left in the lurch. Where the heck is the X-M5?

English analog photographer Michael Swift started a new company, CUTASUNDA, pronounced "cut asunder," and its first product is Myriad, a versatile and affordable film holder to make film digitization easier and more accessible.

Over the last few weeks, I've been testing the Geekom A6 mini PC as my main working computer for editing/retouching photos as well as streaming and even gaming, (it's the first "real" PC I've used in more than 15 years so I just had to). While this tiny device is not the fastest or most powerful computer out there, it offers a surprising level of performance at a very easy-to-swallow $449 price.

Huzzah! It is March 31, so it is time to celebrate World Backup Day. If you don't have secondary or tertiary storage for your files, or you just want to save big on hard drives and memory cards, join us in our revelry.

TTArtisan's AF 75mm f/2 portrait prime lens, previously available only for E-mount and Z-mount, now comes in an L-Mount version. It is TTArtisan's first autofocus lens for L-Mount cameras.

Springtime is a wonderful season for photography, with blooming flowers, vibrant foliage, and longer days providing ample opportunities to capture stunning images. To make the most of this colorful and dynamic season, having the right photography gear is essential.