The Hasselblad X2D II 100C builds upon its predecessors in key ways, preserving the aspects that made each prior camera special while smoothing nearly every rough edge. The legendary Swedish photo company has finally delivered a camera that lives up to the X1D's initial promise.
Alongside the new Hasselblad X2D II 100C camera, Hasselblad announced a new standard zoom lens, the XCD 35-100mm f/2.8-4 E.
Hasselblad's new 100-megapixel X2D II 100C medium format camera introduces several key new features, including finally bringing continuous autofocus to the Hasselblad X system, a complete end-to-end HDR workflow, and remarkable 10-stop image stabilization.
A pair of travel influencers have expressed their shock after they were sent a lengthy list detailing almost "20 fineable offences" over photos they had posted on Instagram months earlier.
![A large crowd at a concert holds a handmade sign reading, “FROM WEST PHILLY TO WEST SWIDAY WE [heart] YOU WILLY!” People around the sign are cheering and clapping.](https://petapixel.com/assets/uploads/2025/08/Will-Smith-AI-Crowd-300x157.jpg)
Will Smith is currently playing in the U.K. as part of his 'Based on a True Story' tour. The actor, rapper, and film producer has been sharing snippets of his live performances.
A man was nearly tricked out of reward money after a scammer sent him a face-swapped, digitally altered photo of his missing dog.
The most popular sports league in the world, the Premier League, deployed its new Ref Cam feature last night -- feeding in the unique vantage point into the live broadcast.
While waiting in an extremely long line to enter Burning Man festival, video creator Steven Donovan decided to film the huge pack of vehicles by flying overhead -- but no, he didn't use a drone.
Lumaprints' print-on-demand service gave me the perfect way to celebrate two of my most cherished images by turning them into gallery-quality prints, an experience that sparked a deeper appreciation for the craft of printing and why it remains essential for photographers today.
China-based e-commerce giant Alibaba's AI research team has released an open-source, text-based AI photo editor that the developers claim brings "state-of-the-art" image editing performance that supports both English and Chinese prompts.
The photographer who made international headlines after interrupting a pivotal match point in a US Open tennis match last night has broken his silence, stating that he did nothing wrong and is a victim of an online mob.
One night in 2018, I was viewing the international space station through a telescope in the observatory of Helsinki. Suddenly, I looked into the opposite direction and there, for the first time ever, I would see the northern lights dancing over the city below. The experience was otherworldly and I wanted to see them again and again.
The DJI Osmo Pocket 3 is not only the most popular camcorder on the planet, it's one of the most popular camera devices, period. It is also occupying its niche pretty much uncontested, as only a smartphone or an action camera are modern viable competitors. That might not remain the case for long, however, as GoPro has designed a competitor.
As the company promised earlier this summer, Ricoh has discontinued the GR III as it prepares to replace it with the forthcoming GR IV.
YouTube has been quietly using AI to alter people’s videos without telling them or asking for permission.
20 years ago, Hurricane Katrina ravaged New Orleans claiming 1,833 lives -- one of the worst U.S. disasters of all time.
Foreign tourists seeking photographs have reportedly caused traffic accidents to double around Mount Fuji in the last year.
New data shows that searches of phones and other electronic devices at U.S. borders have reached an all-time high.
During the MotoGP race this weekend in Hungary, a cameraman had a scary moment when a crashing motorcycle came flipping toward him and very nearly hit him as he was standing atop a broadcast podium.
A photographer has filed a lawsuit against the Detroit Lions, alleging the NFL team used his photos of quarterback Jared Goff without proper licensing.
A photographer who entered onto a tense US Open tennis court during a critical moment sparked chaos as his presence caused match point to be replayed, sending Russian star Daniil Medvedev into a frenzy.
The camera isn’t dying: it’s disappearing, not into nothing, but into something smaller, smarter, and always connected. For more …
The industry desperately needs more lens support for APS-C cameras and it often feels like a neglected market. Full frame is clearly the favored child when it comes to the camera game, but I happen to love smaller sensor cameras, which give a great mixture of compactness and quality. Sigma is on a roll, making sure to give users excellent and affordable optics for Sony E mount, Canon RF mount, and Fujifilm X mount. The latest $629 Sigma 12mm f/1.4 DC Contemporary lens seeks to cover the ultra-wide arena with plenty of light-gathering potential to boot.
Choosing the correct shutter speed is imperative. Here’s how it works and why you should take it into consideration when shooting any photograph.
The new season of National Geographic's "Limitless" with Chris Hemsworth follows the star actor as he explores different ways that everyone can live better, healthier lives.
Acclaimed Canadian nature and wildlife photographer Simon d'Entremont teamed up with Haukland to make a custom "Signature Edition" jacket for outdoor photographers. It comes in an Earthy olive green tone.
While there are many website builders and publishing services online, few are specifically designed for photographers and professional-quality photo sharing. That's where The Turning Gate's Backlight 6 comes in.
Nikon will raise its prices again on September 1 in the United States in response to tariffs.
Godox continues to expand its portable lighting system with the release of the AD400Pro II, the latest addition to its Witstro series. Building on the success of the original AD400Pro, this new model introduces upgraded features for greater control, speed, and versatility in studio and outdoor environments.
A photographer and software developer fed up with paying endless subscription fees has decided to help himself -- and his fellow photographers -- by building not one, but four free apps.
TTArtisan announced the release of its latest ultra-wide-angle prime, the 14mm f/2.8 ASPH lens. The lens is designed for full-frame cameras and available in Sony E, Nikon Z, Canon RF, and L mounts.
Hasselblad is teasing what looks like a new medium-format camera and lens, slated to be announced next week.
Newly unsealed videos show TikTok employees worrying that the platform's potentially addictive features could harm young users’ mental health, and they may "never want to leave" the app.
Saudi school children opening their social studies textbooks in 2017 were surprised to see a picture of King Faisal sitting next to Yoda from Star Wars at the United Nations.
A fake video showing the "night sky on Mars" allegedly filmed by NASA's Curiosity Rover has fooled thousands on TikTok and even a couple of news websites.
The families of victims in the Bryan Kohberger case are suing the city of Moscow, Idaho, over the release of crime scene photos.
A Florida fisherman took too long posing with a shark for a photo and the creature took a chunk out of his leg.
Nikon's first, second-generation lens in the Nikkor Z family has arrived. The Nikon Z 24-70mm f/2.8 S II promises faster autofocus, improved performance, and is the lightest 24-70mm f/2.8 zoom lens in its class.
NASA's Solar Dynamics Observatory (SDO) recorded an incredible solar prominence eruption yesterday, and experts are calling the event one of the best, most spectacular events of the current solar cycle.
The Hollyland Pyro 5 is an all-in-one 5.5-inch wireless monitor, transmitter, and receiver that plays nicely with the rest of Hollyland's excellent Pyro ecosystem of audio and visual equipment.
A new open-world video game will give players more than just battles to win. Aniimo blends creature collecting and battling with photography, letting players capture memories as well as monsters.
Batteries are boring. The most recent and exciting battery innovation I can recall is when manufacturers started incorporating USB-C ports into camera batteries. Needless to say, it's a low bar. That's why my expectations for the Linogy AA/AAA Battery Charging system were at most lukewarm, but after using it, I have to admit: this thing is great.
Apple has long been an industry leader when it comes to accessibility in technology. The company highlighted how the Action mode in its latest iPhone smartphones can help those with Parkinson's disease capture steadier, sharper video.
This week on The PetaPixel Podcast, the team is joined by Michael Specht and Isaac Reynolds, Pixel team Product Managers at Google who answer some tough questions about the new Pixel 10 smartphones and the philosophy behind the camera design decisions.
Wotancraft has announced an upgraded version of its Rider series sling, an expandable shoulder bag originally designed as a cycling messenger. Over time, the company refined the design to adapt to commuting and photography, too and its latest V2 version makes several updates to make it more usable and comfortable to wear.
Prints for Wildlife, the international photography fundraiser supporting conservation efforts, is back with a new campaign, Edition Hope. The initiative has raised more than $2.1 million since its launch in 2020, and unites some of the world's best and most famous wildlife and nature photographers.
Lucky's hyped new film finally launched last month, although it sold out almost immediately, leaving many photographers entirely out of luck. However, they can still see how the new film works thanks to Reflx Lab.
The HoverAir Aqua is the world's first 100% waterproof self-flying camera. It floats, follows, and films water-based adventures, including paddleboarding, jet skiing, kayaking, and more.
Wedding photographers are there to document the day without drawing too much attention to themselves. But, unfortunately, accidents do sometimes happen.
There is a powerful new AI image generator making lots of noise among text-to-image enthusiasts, with many people wondering if it is a threat to Adobe Photoshop.