Features

PetaPixel's Features are in-depth, heavily researched stories designed to answer the most important questions on a topic. Where we flex our journalistic muscle, expect to find the best storytelling and original reporting the photo industry offers.
A black Hasselblad camera with no lens is centered inside a glowing golden ring with sparkles and light effects on a dark background.

How Hasselblad Lost Its Luxury Status (And Then Got It Back)

Hasselblad is one of the most storied names in photography. The company was founded in Sweden in 1841 as a trading business, but by the early 1900s, Victor Hasselblad began producing cameras that defined the brand and set a new standard for precision and design.

Two men stand in a forested area by a river; one holds a fishing rod and laughs while the other films him with a camera. Large text in the background reads, "WE MADE A MOVIE.

A Behind-the-Scenes Look at Making PetaPixel’s Documentary Film ‘No Guarantees’

Making a movie of any kind, scripted or otherwise, is a massive endeavor. Not only do you need to assemble the right team, but you also need to figure out budgets, manage every shooting day carefully, and prepare for every eventuality. So while the PetaPixel team may have the camera and editing skills, the multitude of other factors usually preclude us from actually making a movie. So, when the opportunity was presented, we jumped on it.

Two Canon cameras are shown side by side on a glittery background. An arrow with a rainbow trail points from the older Canon EOS 5D camera on the left to the newer Canon EOS R5 camera on the right.

From 5D to R5 II: Canon’s EOS 5 Series Turns 20

The Canon EOS 5 Series celebrates its 20th birthday this year. The series, which launched with the original EOS 5D DSLR in 2005, continues to this day, with the most recent member being the excellent EOS R5 Mark II full-frame mirrorless camera. The 20th anniversary provides a great time to reflect and take a fresh look at all the Canon EOS 5 Series cameras released to date.

A scuba diver swims underwater near a massive swirling school of fish, with light filtering through the dense formation and illuminating the scene.

Photographing the Sardine Run in South Africa Changed My Life

For as long as I can remember, I’ve chased moments that remind me how small I am; the moments that make the world feel big again. The sardine run is one of those moments -- a crazy spectacle of survival, chaos, and connection all at once. I went all the way to South Africa to see it with my own eyes and to feel what it means to be a part of something this wild.

A close-up photo of multiple red circular badges on a black surface, with the frontmost badge displaying the white cursive "Leica" logo. The background badges are out of focus.

One Hundred Years of Leica: How a Tiny German Camera Changed Photography Forever

This year, the world celebrates the 100th anniversary of a camera that revolutionized photography: the Leica I. Often called the Leica Standard, this compact 35mm rangefinder was introduced at the 1925 Leipzig Spring Fair and marked the beginning of modern handheld photography. It didn’t just represent a technological leap -- it sparked a cultural and artistic movement.