Chinese lens maker Yongnuo recently teased a new 35mm f/1.8 prime lens in its native market. Details on the specifics of the lens are scarce, but Yongnuo has unveiled the prime's complete name: YN35mm f/1.8 DA Art. Yes, that's right, "Art" -- a term strongly associated with Sigma's Art lens series.
In October, Jean-Christophe Thiry, the President of Tamron France, spoke with Phototrend and said that the company was "focused on our strength with zooms." The language sounded as though it closed the door on primes, but Thiry and Tamron have clarified this isn't the case.
Earlier this year, Nikon announced a partnership with lifestyle brand Gaston Luga, pairing a stylish backpack with the Zf. That partnership continues today with the announcement that the new Z50 II can be paired with a Gaston Luga crossbody messenger bag.
Cosina will release three limited edition Voigtlander APO-Lanthar 50mm f/3.5 VM Limited lenses next month, and all three feature striking, unusual colorways.
Black Friday is a battleground for deals, and this year, SmallRig is arming photographers and videographers with some of the best discounts on essential gear.
One day after announcing its highest revenue ever, Leica unveiled new, glossy black editions of its M11 digital rangefinder camera and popular Noctilux-M 50mm f/1.2 ASPH. lens.
To take a photograph is to encapsulate a singular moment in time and space in the form of an image. In order to do that, no matter what kind of equipment we are using, we need a sort of tool to divide the past and future from the singular present, the precise moment that we wish to capture – no matter how long or how fleeting it might be.
Leica Camera announced that its 2023/2024 fiscal year saw it achieve the highest revenue in the entire history of the company. It saw 14% growth to 554 million euros over last year's already spectacular 485 million euros.
When Nikon launched is mirrorless Z-series cameras, the company-approved way to write the camera names was Nikon Z 7 and Nikon Z 6 -- with a space. PetaPixel, and most of the industry, ignored this but as of the Z6 III, Nikon's official style also finally changed.
The Leica M6 is one of the company's most popular cameras. Built from 1984 to 1998, it proved to be so desirable that two years ago, Leica reintroduced a modestly revised version at a time that no other marque is building new, professional 35mm film cameras.
Sony has a new flagship camera, the Alpha 1 Mark II. However, while the a1 II brings a lot of improvements, it is not a wholesale revolution compared to its predecessor, which was admittedly way ahead of its time when it launched in early 2021. So, what's new with the a1 II? How is it better?
Since its release alongside the EOS R camera in 2018, Canon's RF 28-70mm f/2 L USM has earned a sterling reputation for being a unique constant f/2 standard zoom lens. It is no longer one-of-a-kind thanks to Sony's new FE 28-70mm f/2 G Master lens, Sony's 77th E-mount lens and 56th full-frame optic.
I’m an outlier in the photo world, especially regarding glass. I dislike the 35mm focal length, and as much as I love a good 24mm lens, a 28mm lens is even better. Maybe this is why I immediately gravitated to the quirky Canon RF 28-70mm f/2 zoom when it first came out. Despite its massive form factor, this bulbous gem of a lens quickly became a favorite of mine.
The Sony a1 series has been in a slightly awkward position since the a7R V and a9 III landed, each sporting a new dedicated artificial intelligence processor and improved autofocus features. The a9 III especially brought a lot to the table, including an excellent new design and user experience. Finally, Sony's flagship camera has these new features, bringing much-needed modernization.
The original Sony a1 is one of the most capable, advanced, and expensive flagship cameras ever. When it first came out, it wowed potential buyers with a fast-scanning 50-megapixel sensor without major rolling shutter issues while offering fast burst rates. It has been almost four years since then, and now we have a version II from Sony in our hands. Does the apple fall far enough from the tree to make it worth the $6,500 cost?
Sigma announced that four of its f/1.4 prime lenses for APS-C cameras -- the 16mm f/1.4, 23mm f1.4, 30mm f/1.4, and 56mm f/1.4 -- will all be available to purchase for Canon RF Mount between December 2024 and January 2025.
With the newly-announced Panchro 65/i series, Cooke Optics embraces the future of large-format cinematography while staying rooted in its storied past.
DxOMark’s test results for the Sony a9 III are in, and they tell a story of innovation tempered by compromise.
In the dim glow of his workshop, Markus Hofstätter cradled a relic from the past—a 113-year-old 3D camera.
My first experience with the Canon EOS R1 was in the sweltering heat of Phoenix, Arizona with a pre-production unit. There is of course, only so much that you can test with a pre-production unit under predefined conditions.
Light Lens Lab (LLL) has released a re-creation of Leica’s first generation 28mm f2.8 Elmarit lens introduced in 1965. The Leica lens has become a collector's item known as the 28mm 9 Element. It contains nine spherical surfaced lenses in six groups and the fast f2.8 aperture was a significant improvement from the Summaron f5.6 lens that preceded it. If you can find an original Leica 28mm 9 Element (V1) lens on eBay, prices range from $8,000 to more than $15,000.
Wotancraft's new Armor Module series makes it easier for users to customize the company's Pilot Series carrying solutions to fit their specific needs.
AstrHori’s AF 27mm f/2.8 lens enters the autofocus market with quiet confidence, promising an affordable and portable option for creators on-the-go.
As a research physicist from MIT, Stuart Sevier learned a lot about reality, technology, and perhaps most importantly, the perception of reality. He veered off his hardcore academic track to pursue the concept of reality from a more engineering-based perspective, ultimately founding Atom Images and working with a talented team to build the Atom H1, a tool built for photographers to capture trusted, authentic images in a world where the line between real and fake is becoming blurrier by the day.
Earlier this year, my father passed away and left me with his beloved Nikon F and Photomic FTn. After getting it repaired, I found myself in love with the analog process again and have been revisiting cameras I had long since dismissed. Suddenly, I was confronted with Nikon cameras I had never seen or -- in some cases -- never heard of before.
The Mambapod is a mini tripod with an adaptable, mount-anywhere clamp and hook system designed to excite city street photographers and creators on the move.
Japanese storage manufacturer Nextorage announced a new portable SSD that is a cut above the pocket-sized option it announced last year. Designed for more professional use, the NX-PS1PRO promises best-in-class transfer speeds.
OWC upgraded its CFexpress Type A offerings today with a new 240GB Pro card. Using the latest CFexpress 4.0 standard, OWC now offers three capacity options that are all VPG 200 rated and promise blazing fast peak performance.
V-flats may not be the most glamorous part of a photographer's kit, but they are the unsung workhorse for many shooters. V-Flat World, as its name suggests, has earned a strong reputation in the industry for its lighting modifiers and accessories, announced V-Flat 2.0, an all-new V-flat that promises to perform better, last longer, and be easier to use.
It wasn't too long ago that a terabyte of storage was considered more than enough but as new technology requires more and more data, storage requirements have ramped up. HighPoint Technologies announced the world's first near-half petabyte RAID array and while small, it's expensive.
Kino has just dropped its biggest update yet. Dubbed “Casablanca,” parent company Lux (which also develops Halide) has hopes it can redefine mobile videography.
In an age of precision, Zeiss aims to meld unique character with versatility with its new Supreme Zoom Radiance lenses crafted to capture the soul of cinema.
The Rigid.Pro Cinerig Base turns a mirrorless camera into a box-style cinema camera.
Winter weather draws out a unique beauty in the world. Snow transforms familiar landscapes into ethereal scenes.
As Apple turns the page to Thunderbolt 5 technology with its latest MacBook Pro and Mac mini computers, popular peripheral and storage company OWC is fully invested in the fastest Thunderbolt spec.
Laowa’s new pancake-style 15mm f/5 lens for full-frame cameras is remarkably tiny and ultra-portable.
RigWheels and eMotimo introduce the Monorail + Conductor, a system that looks to simplify complex camera motion for timelapse photographers and filmmakers.
Chinese lens maker 7Artisans announced a new version of its 10mm f/2.8 diagonal fisheye lens for full-frame mirrorless cameras. The 10mm f/2.8 Mark II costs under $280 and is available for E, L, RF, and Z-mount cameras.
Apple's excellent Studio Display is a Goliath in the professional display space, so much so that every major player consistently tries to develop an affordable alternative for creative pros. One such company is Asus and its new ProArt Display 5K (PA27JCV) professional monitor -- a $799 competitor to Apple's stylish $1,599 display.
Sony has photographers watching closely as it teases the Alpha 1 II, its next flagship camera, poised to create waves in the photography world.
Lexar's latest storage solutions target professional workflows from every angle: memory cards, external storage, and data transfer.
Fujifilm Corporation announced that it is developing its first-ever filmmaking camera, the Fujifilm GFX Eterna, scheduled for release in 2025.
Rode today unveiled the Wireless Micro, a compact, cable-free wireless microphone that intends to deliver professional-grade audio for creators on the move.
Tamron’s new edition of its legendary 90mm f/2.8 Macro for Nikon Z and Sony E mount is incredibly light, sharp, and a joy to use.
Tamron has been in the lens-making business for decades and was initially known for making affordable optics if not always professional-grade optics. Many enthusiasts flocked to Tamron super-zooms for the inherent convenience and low cost that they represented. However, there is a focal length that gained legendary status amongst amateurs and professionals alike and the Tamron 90mm f/2.8 Macro found its way into even the most discerning camera bags.
The tech startup behind the Flashback ONE35, a "non-disposable digital disposable camera," pitched its affordable camera to the business gurus on the Australian version of Shark Tank this week and received a huge investment of 500,000 AUD, about $330,000.
In January 2023, Benro shared that it was developing the world's first self-leveling tripod called the Theta. The following March, the company announced its Kickstarter to bring that tripod to life. Today, many backers report that they still have not received their tripod and some even claim Benro is not willingly or quickly processing refunds.
Fujifilm, Nikon, and Sony all released second-quarter financial results for the fiscal year ending March 31, 2025, offering a look at the overall health of the imaging industry.
Sony announced new firmware updates across the Venice 2, FX6, FX3, FX30, and Burano cameras.
Saramonic announced the Ultra wireless lavalier microphone system which aims to capture clear, synced sound in even the toughest recording conditions and brings multiple high-end features including 32-bit float recording.