Ricoh Imaging approaches the design of its camera series with a very specific set of principles. That’s why the general look, feel, and function of the GR series of cameras hasn’t dramatically changed over the years.
Nikon has announced the Nikkor Z 24-105mm f/4-7.1 zoom lens for Nikon full-frame mirrorless cameras. While it is available on its own, the lens is also being paired as a kit with the Z5 II, giving photographers a third configuration option with one of the most compelling entry-level full-frame cameras on the market.
Hohem has announced its first SSD, a compact SSD with a flip-up USB-C plug that connects directly to an iPhone, enabling ProRes RAW video capture. The Hohem SSD-01 is much more than just a pocket-friendly SSD, though. It also has USB-C ports for power, attaching accessories, and recording audio.
Godox has officially unveiled the AD100Pro II Pocket Flash, bringing meaningful refinements to one of its most popular portable strobes.
Hohem has announced the iSteady MT3 series, bringing its latest artificial intelligence–driven tracking tools to a new generation of prosumer camera stabilizers. Designed to support mirrorless cameras, action cameras, and smartphones, the MT3 lineup focuses on intelligent subject tracking, flexible mounting, and long battery life in a compact, travel-ready design.
GoPro is getting into the personal computing space. Announced at CES, the action camera company is partnering with PC brand Asus in a ProArt GoPro Edition laptop, which the two companies say is designed specifically for modern content creators.
French smart telescope company Vaonis has unveiled Hyperia, a professional observatory it developed alongside Canon.
Australian display company Espresso Displays has unveiled the Espresso Lite 15, a new colorful, portable monitor that promises to be an excellent entry point for creators on the go who want a lightweight second-screen experience without breaking the bank.
The Kodak Charmera digital keychain camera, despite its significant technical shortcomings, has been a holiday hit. Companies could not wait to rip it off.
Japanese market analyst BCN+R's digital camera sales rankings for December 2025 are available now, and the Sony a7 V, which released last month, finished higher on the sales charts than the Canon R6 III did the month prior.
If you're looking at picking up a drone, you probably are thinking of one made by DJI, or another DJI, or yet a third DJI option. Others have tried, but largely, all have failed to get a solid foothold. However, this only refers to the drone market that appeals to the creative videographers. When it comes to the first-person view (or FPV) market, there are many brands vying for attention.
SmallRig has expanded its compact audio solutions lineup with the introduction of the S70 wireless microphone, designed for content creators, streamers, and professionals seeking studio-grade sound in a portable package.
Glyph has announced two new portable SSDs: the Atom EX40 and the Atom EX20. Both are described as rugged, high-speed NVMe portable SSDs that are built for high-intensity, demanding creative workflows. The company says most other SSDs aren’t designed for this kind of work, "but their spec sheets won't admit it."
Meike has officially released its new AF 23mm f/1.4 autofocus prime lens for APS-C mirrorless cameras, expanding its lineup of budget-friendly autofocus optics.
7Artisans is continuing its push into autofocus territory with the announcement of three new APS-C prime lenses designed to balance modern convenience with aggressive pricing. The newly unveiled AF 25mm f/1.8, AF 35mm f/1.8, and AF 50mm f/1.8 Lite target Sony E and Fujifilm X shooters looking for compact, everyday primes without the cost or bulk typically associated with first-party glass.
Alongside sharing its 10 best-selling digital cameras of 2025, major Japanese photography retailer Map Camera also revealed last year's 10 best-selling lenses. It's a diverse mix of affordable, versatile zoom lenses, compact primes, and professional-grade f/2.8 "holy trinity" zooms.
Other World Computing (OWC) unveiled the world's first Thunderbolt 5 8TB drive that is bus-powered, meaning it doesn't require a separate power adapter. The new 8TB version of the existing Envoy Ultra Thunderbolt 5 SSD breaks new ground and is designed for creatives on the go who require the ultimate external SSD performance.
Nearly a year to the day after unveiling its Thunderbolt 5-equipped ThunderBlade X12 RAID SSD solution for professional creators, Other World Computing (OWC) has announced that its ThunderBlade X12 RAID SSD now comes with double the maximum capacity, bringing it to a whopping 192 terabytes (TB).
Audio company Shure unveiled the MV88 USB-C, a new USB-C stereo microphone, today at CES Unveiled 2026. The Shure MV88 combines a classic stereo condenser mic with a USB-C connector, promising accessible, high-quality audio on a smartphone or tablet.
We got not one, not two, but three fantastic mid-range full-frame cameras in 2025: the Panasonic Lumix S1 II, the Canon EOS R6 Mark III, and the Sony a7 V. These join the Nikon Z6 III, which launched just 18 months ago. The mid-range mirrorless camera segment has never been this competitive, fresh, and fantastic, which is outstanding news for photographers.
There are so many fantastic, capable digital cameras available these days. Nearly every new camera from all the major manufacturers can take great photos, has reliable autofocus, and offers a competitive feature set. Ultimately, the biggest differentiator between most cameras is the experience of using them. 2025 delivered many new cameras that not only provide a great experience, but a different one that celebrates the act of photography itself and what it means to capture photos.
Didn’t quite unwrap the camera gear you were hoping for under the tree this year? The good news is that the best time to upgrade is often right after the holidays, when major discounts open up on serious photography equipment.
The Kodak Charmera keychain camera has been a smash hit. Sold in blind boxes, the 1.6-megapixel retro-styled toy camera was one of the biggest photo gifts of the holidays. However, straight out of the box, its capabilities are arguably a bit lacking, thanks in large part to its tiny built-in lens. That's where expert camera modifier James Warner, or Snappiness as he's known online, comes in. What would happen if you gave the Kodak Charmera a better, bigger lens?
Leica is working on developing its own image sensors again, an exciting and interesting development in an industry where there is not all that much diversity in image sensor technology.
Big Japanese photo retailer Map Camera revealed its best-selling digital cameras of 2025, and the results are a surprising mix of very popular, high-end cameras and cheaper compacts, including the best-selling camera of them all, the Kodak PixPro FZ55.
I saved the best for last. Sigma had a truly remarkable year, launching a beautiful new camera and a diverse, large array of incredible lenses. There's a very good reason Sigma was PetaPixel's Photo Company of the Year for a second straight year. The company even rebranded! There's a lot to cover, so let's get right to it.
This year, Leica celebrated the 100th anniversary of the Leica I, the first 35mm camera. That alone makes it an excellent year for the legendary German company, but it was also jam-packed with new cameras, lenses, and, as always, special edition product launches.
The action camera market, once almost entirely owned by the American company GoPro, is now dominated by Chinese companies like DJI and Insta360, which together hold nearly 90% of the market share in Japan.
I know the title says "Grading Ricoh Pentax," but spoiler alert, Pentax didn't release anything new this year, and even discontinued a camera in Japan. 2025 was all about Ricoh and the long-awaited GR IV premium compact camera.
PGYTech is expanding its creator-focused gear lineup with the launch of the OneMo Tactical Backpack, a rugged camera and drone pack designed for photographers and filmmakers who work far beyond paved paths.
The new manual focus Brightin Star 35mm f/1.4 is the Chinese company's latest affordable lens for full-frame mirrorless photographers. Launching at just $159.99, the fast 35mm prime delivers high-end image quality and a robust build.
This one will be short and sweet, as Tamron released just two lenses this year. This output is not far off the three lenses the company launched in 2024 and matches Tamron's pair of new lenses in 2023.
While Panasonic ignored Micro Four Thirds in 2025, OM System thankfully didn't. And that's a good thing, too, because it's OM's entire business. OM System didn't entirely allay my fears about Micro Four Thirds's ultimate fate, but at least the company did release some nice products this year.
For wildlife photographers, distance has always been both a necessity and a limitation. Get too close, and the subject disappears. Stay too far away, and the image loses intimacy. SmallRig is attempting to rethink that balance with the launch of the Remote Wildlife Pro Wireless Repeater, a long-range Wi-Fi hub designed to give photographers control over cameras placed deep in the field while they remain hundreds of meters away.
2025 was an excellent year for Panasonic's full-frame Lumix S system and an eerily quiet one for Micro Four Thirds. The year was headlined by the Lumix S1 II, a dynamite full-frame hybrid camera, and the S1R II, the long-awaited high-res update.
Accessories may not get the same attention as cameras and lenses, but they are often the tools that keep photographers shooting smoothly. From memory card protection to power solutions and lens accessories, small upgrades can make a meaningful difference in daily workflow. Right now, holiday and last-minute savings are bringing substantial discounts to many of these essentials.
Viltrox has released promised firmware updates for lenses to improve performance and ensure compatibility with the brand-new Sony a7 V.
When Sigma announced its new cinema lens series earlier this year, that may have been the first time that some heard the word "Aizu." Aizu, the shortened form of Aizuwakamatsu, refers to a region in Fukushima, in northern Honshu, Japan, where Sigma is based. This region and its people are so important to the core of what makes Sigma special that it only makes sense to name a lens series after it.
Fujifilm is going to be very difficult to grade this year, not because the company didn't do anything, but because it delivered such an eclectic mix of products, ranging from fun but bad to good but boring. Fujifilm always does things a bit differently, but this year was especially odd.
Leica counted down the days to Christmas in style, delivering daily videos that showcase "the most special things" in the company's archives. As is tradition, the photographic advent calendar of sorts concluded yesterday, Christmas Eve, and we thought a nice little Christmas present to our passionate readers was a recap of Leica's Christmas countdown.
Sony has long been the top dog in the full-frame mirrorless camera space, but the gap has closed dramatically in recent years. Did Sony do enough to stave off the competition in 2025?
When Nikon announced the RED-fueled ZR cinema camera in September, it also unveiled a companion shotgun microphone, the ME-D10. This new mic is now finally available in stores.
OM SYSTEM's Holiday Savings Event runs through January 11, 2025, and the deals are compelling. The Micro Four Thirds system has always offered a distinct advantage: professional-grade performance in a package that weighs half as much as full-frame equivalents. With savings up to $500 on flagship cameras and lenses, this is an ideal time to build or expand a travel-ready kit without compromising image quality.
Nikon's 2024 acquisition of RED bore its first major fruit this year, but the RED-infused Nikon ZR is far from the only great product the legendary Japanese company released in 2025. Nikon launched three cameras and five lenses, nearly all of which proved impressive.
DJI has released a significant firmware update for the Osmo Action 6 action camera, bringing 8K video recording and a suite of workflow and creative enhancements.
7Artisans has announced the Floral Bloom 57mm T2.9, a full frame cinema lens designed for PL mount cameras and built around a deliberately unconventional optical signature. Rather than aiming for neutral rendering, the lens embraces a strong stylistic identity, producing a pronounced radial bokeh effect intended for highly expressive, story-driven filmmaking.
The Federal Communications Commission (FCC) announced late Monday that it would add DJI to its "Covered List," effectively banning all future DJI drones from the United States. A disappointed DJI says it remains committed to the U.S. market despite the ban.
A little-known tax law in Mexico has the potential to trip up photographers visiting the country if they are carrying more than two cameras or even lenses.
This was a busy year for Canon, highlighted by a very good video camera in the Canon EOS C50 and an even better hybrid camera in the EOS R6 Mark III, PetaPixel's Camera of the Year. But Canon's 2025 included much more than just these two cameras, so let's take a deeper dive into Canon's year, how it transformed the EOS R landscape, and how it sets the stage for more excellence from Canon in 2026 and beyond.
After an uncharacteristically prolific 2024, Hasselblad slowed down in 2025 in terms of quantity but reached new heights when it comes to quality.