At the risk of sounding like a broken record, the Sony a7 V topped Map Camera's monthly sales charts for December, the new mid-range full-frame mirrorless camera's debut month.
Viltrox has launched NexusFocus F1, the world's first PL-E autofocus control system, enabling AI-powered autofocus when using manual PL cinema lenses on Sony E-mount cameras. With vintage glass all the rage these days, this new adapter could be a massive deal for modern filmmakers.
For a company that’s made its name in high-end cables, chargers, and Bluetooth trackers, Rolling Square isn’t known for making cameras. First teased at IFA 2025 in Berlin, the Swiss brand unveiled its Await Camera at CES 2026 in Las Vegas and is set to bring it to market within the next few months. It is a throwback to disposable film cameras and relies heavily on prints.
In trademark Thypoch style, the company's new Ksana 21mm f/3.5 M-Mount lens promises to channel a vintage spirit and deliver photos rich with character and warmth. The new lens promises the classic imaging of beloved 1970s-era lenses.
Why buy a dedicated monochromatic camera when a regular camera can take black and white photos? It's more expensive, far less versatile, and made for a very small market of users. That's the question I hear a lot, and I get it. But I would argue that photography isn't always about the most efficient tool, or the easiest path to a final result.
Ricoh has finally announced pricing for the GR IV Monochrome -- a camera it officially revealed last October -- and it's steep: $2,199.95. That's $700 more than the base model, which represents a 46% price increase.
You may be forgiven for not knowing the name Dreame, a company that is best-known for its robot vacuums and lawn mowers, but the Chinese firm has just entered the photography industry in the form of the Leaptic Cube action camera.
By now, everyone knows about the dominance that Fujifilm holds over the instant photography market. Instax is a huge part of its business and has become the de facto photography gift for birthdays, parties, and at the holidays.
Fujifilm North America Corporation has announced the instax mini Link+, a new smartphone printer that sports a sleeker, more buttoned-up design and works alongside an updated mobile app.
Insta360 has announced the Link 2 Pro and Link 2C Pro, two "next generation" AI-enabled 4K webcams that promise to deliver studio-level image quality, clear directional audio, and intelligent controls in a compact, desktop-ready design.
The DJI Osmo Nano is a clever, compact modern action camera with cutting-edge features. But what if it looked and acted less like a modern action camera and more like a classic waist level-viewfinder Hasselblad camera? For some reason, there's a 3D-printed shooting kit that answers that very question.
Dell has introduced the world’s first 52-inch curved 6K ultrawide monitor. Designed to rethink multi-window workspaces, it aims to replace complex multi-monitor setups with a single continuous display. The result is a screen built for dense, multi-system workflows rather than simple scale.
There is now even more proof that the Sony a7 V, despite polarized reception, is selling very well.
Last week, reports out of Japan indicated that the OM-D E-M10 Mark IV -- the last of the major camera lines that still bears the Olympus name instead of OM System -- was discontinued. That led some to lament the loss of Taylor Swift's favorite camera.
SG-image is a relatively new Chinese lens company making a wide range of lenses, including autofocus and manual lenses for photography and video across many different camera systems and lens mounts. The company's latest, a 75mm f/1.2 prime, is designed for Fujifilm GFX and Hasselblad XCD-series medium-format cameras.
Last week, it was reported that an all-white version of the Fujifilm X half would be available "overseas" -- a rather ambiguous description. Very little information is available about this camera, but PetaPixel has confirmed that it is a China-exclusive launch.
Japanese retail analyst BCN+R has shared the top 10 best-selling interchangeable-lens mirrorless cameras of 2025, and Canon and Sony traded spots in the top five.
With all the budget lens manufacturers available to a prospective buyer, it’s hard to separate the wheat from the chaff. Sirui is a well-known manufacturer of tripod gear, and when I heard they were making lenses too, I was very skeptical.
"Programmer by day, photographer by weekend" Cristian Băluță could not find the precise camera he wanted in the market, so he made it himself. Băluță expertly took the internal components from the Panasonic Lumix G9 II Micro Four Thirds camera and put them inside a Leica M replica body he made. It was a labor of love, and while the photographer admits the result isn't necessarily the dream camera he imagined, the project is incredible.
The new year is the perfect excuse to finally upgrade the lighting gear that shapes every shot you take. Whether you are refining a home studio, stepping into video production, or simply tired of fighting inconsistent light, better lighting delivers immediate, visible improvements to your work.
One retailer is giving away a Fujifilm X half as part of an X-T5 kit bundle, indicating that the compact half-frame-style camera might not be popular enough to move on its own despite a recent price cut.
Novachips, a memory manufacturer out of South Korea, has announced two new CFexpress Type B memory cards, one of which is the first to combine 4TB capacity with VPG 800 verification.
The Viltrox AF 56mm f/1.2 Pro lens announced last September is now available for Nikon Z mount mirrorless cameras. The APS-C portrait prime delivers an 85mm equivalent focal length and fast f/1.2 aperture, promising good sharpness and beautiful bokeh.
The Hasselblad X2D II 100C is the company's best demonstration yet of how medium format photography doesn't have to come with compromises. Gone are the days of huge, heavy cameras, sluggish and unreliable autofocus, and an obtuse user experience. The X2D II 100C delivers the exceptional image quality photographers expect from medium format and represents the mature roadmap of the company to stand out in the medium format camera industry.
Viltrox has again taken to Reddit to discuss some of its future lenses, this time revealing that its promised 50mm f/1.2 LAB and 85mm f/1.2 LAB lenses will arrive this year.
As PetaPixel reported this week, Asus and GoPro have come together and birthed a co-branded special edition Asus ProArt GoPro Edition laptop that looks to cater to content creators, but is that who is it really for?
The Pentax brand has been largely quiet for the last several years. Outside of the Pentax 17 and the K3 Mark III Monochrome, there has not been significant activity. Speaking to PetaPixel, Ricoh President Yasutomo Mori and Kazunobu Saiki, General Manager of Ricoh's Camera Business Division, both promise that Ricoh is committed to the Pentax brand, despite the quiet situation.
Nikon Corporation held a groundbreaking ceremony on January 7 to celebrate construction starting on two new buildings to strengthen Nikon's Japanese optical production and development capabilities.
Fujifilm Japan has announced the Instax Mini Evo Cinema camera, a unique take on the Evo series that focuses on capturing short videos but also combines that with the ability to shoot photos and make prints.
It's 2026, and Canon has been making full-frame EOS R-series mirrorless cameras since 2018. That has not stopped Chinese lens company Meike from releasing a new 85mm f/1.8 Mark II lens for Canon EF-mount DSLR cameras, which seems strange at first glance, but is actually a clever way to bypass Canon's restrictions on third-party full-frame RF lenses with autofocus.
Westcott's new FJ250 250Ws Touchscreen Strobe is an exciting entry-level monolight for photographers who need reliable power, fast performance, and a compact footprint on location. Positioned in Westcott's refreshed lineup below the FJ400 II and FJ800, the FJ250 replaces the popular FJ200 and introduces several user-requested upgrades into a more accessible package.
It's no secret that Eastman Kodak will license its branding to pretty much anyone and one recent example of this is a series of Kodak-branded storage and memory products. They promise some very impressive performance at a fraction of the cost of major brands, so what's the catch?
What would a parent do with the power to record a full game their son or daughter played in without touching the camera? The XbotGo Falcon just launched for pre-order at CES 2026 in Las Vegas as a $599 bet on capturing sporting events with the parallels of broadcast television.
Think Tank's redesigned Shape Shifter 25L and 37L backpacks promises to better serve photographers whether they are working in the field, transporting gear from shoot to shoot, or traveling afar. Think Tank specifically targets the backpack at fast-moving photojournalists, but it is built for all photographers who need to carry a lot of gear safely and access it quickly.
Ricoh Imaging approaches the design of its camera series with a very specific set of principles. That’s why the general look, feel, and function of the GR series of cameras hasn’t dramatically changed over the years.
Nikon has announced the Nikkor Z 24-105mm f/4-7.1 zoom lens for Nikon full-frame mirrorless cameras. While it is available on its own, the lens is also being paired as a kit with the Z5 II, giving photographers a third configuration option with one of the most compelling entry-level full-frame cameras on the market.
Hohem has announced its first SSD, a compact SSD with a flip-up USB-C plug that connects directly to an iPhone, enabling ProRes RAW video capture. The Hohem SSD-01 is much more than just a pocket-friendly SSD, though. It also has USB-C ports for power, attaching accessories, and recording audio.
Godox has officially unveiled the AD100Pro II Pocket Flash, bringing meaningful refinements to one of its most popular portable strobes.
Hohem has announced the iSteady MT3 series, bringing its latest artificial intelligence–driven tracking tools to a new generation of prosumer camera stabilizers. Designed to support mirrorless cameras, action cameras, and smartphones, the MT3 lineup focuses on intelligent subject tracking, flexible mounting, and long battery life in a compact, travel-ready design.
GoPro is getting into the personal computing space. Announced at CES, the action camera company is partnering with PC brand Asus in a ProArt GoPro Edition laptop, which the two companies say is designed specifically for modern content creators.
French smart telescope company Vaonis has unveiled Hyperia, a professional observatory it developed alongside Canon.
Australian display company Espresso Displays has unveiled the Espresso Lite 15, a new colorful, portable monitor that promises to be an excellent entry point for creators on the go who want a lightweight second-screen experience without breaking the bank.
The Kodak Charmera digital keychain camera, despite its significant technical shortcomings, has been a holiday hit. Companies could not wait to rip it off.
Japanese market analyst BCN+R's digital camera sales rankings for December 2025 are available now, and the Sony a7 V, which released last month, finished higher on the sales charts than the Canon R6 III did the month prior.
If you're looking at picking up a drone, you probably are thinking of one made by DJI, or another DJI, or yet a third DJI option. Others have tried, but largely, all have failed to get a solid foothold. However, this only refers to the drone market that appeals to the creative videographers. When it comes to the first-person view (or FPV) market, there are many brands vying for attention.
SmallRig has expanded its compact audio solutions lineup with the introduction of the S70 wireless microphone, designed for content creators, streamers, and professionals seeking studio-grade sound in a portable package.
Glyph has announced two new portable SSDs: the Atom EX40 and the Atom EX20. Both are described as rugged, high-speed NVMe portable SSDs that are built for high-intensity, demanding creative workflows. The company says most other SSDs aren’t designed for this kind of work, "but their spec sheets won't admit it."
Meike has officially released its new AF 23mm f/1.4 autofocus prime lens for APS-C mirrorless cameras, expanding its lineup of budget-friendly autofocus optics.
7Artisans is continuing its push into autofocus territory with the announcement of three new APS-C prime lenses designed to balance modern convenience with aggressive pricing. The newly unveiled AF 25mm f/1.8, AF 35mm f/1.8, and AF 50mm f/1.8 Lite target Sony E and Fujifilm X shooters looking for compact, everyday primes without the cost or bulk typically associated with first-party glass.
Alongside sharing its 10 best-selling digital cameras of 2025, major Japanese photography retailer Map Camera also revealed last year's 10 best-selling lenses. It's a diverse mix of affordable, versatile zoom lenses, compact primes, and professional-grade f/2.8 "holy trinity" zooms.