commercial

How COVID-19 is Impacting the Commercial Photography Set

Has COVID-19 impacted the look of ad campaigns? Maybe, but probably not by as much as you might think. What is impacted, however, is the way that a commercial photography set operates for the foreseeable future.

A Scene Breakdown of a Marine Corps Ad Created by an Oscar-Winning Duo

The Marine Corps’ latest ad is a masterclass in cinematography, advertising, and visual allegory. It is the result of Oscar-winning talent and keen insight by a sophisticated advertising agency. Such mastery of the cinematic language warrants a deeper look.

These May Soon Be the Standard Fees for Commercial Photos on Federal Land

In years past, major agencies that managed federal land weren't consistent in charging fees for commercial photography and filming on those lands. In 2000, a new law directed the government to develop a consistent fee structure for all federal lands, and the government is still working to iron out what those fees will be.

My Top 5 Photo Hacks as a Commercial Photographer

Over the past decade and a bit (the years are flashing by!) I have managed to find some great hacks. In this 3.5-minute video, I go through my 5 favorite hacks as a commercial photographer.

The ‘Why’ of an Advertising Photo

I did my first advertising assignment in the year 2000. I still remember how excited I was when I, a few months later, walked out of a bookstore on Chestnut Street in San Francisco with several magazines with my pictures in them.

Is Street Photography a Fad that Has Run Its Course?

Fourteen years ago I took an interest in street photography. I went looking for resources and information on this amazing genre, unfortunately to no avail, until I came across a great free ebook in 2006 called “Street Photography for the purist” by Chris Weeks.

‘Piggybacking’ is the New Normal in Commercial Photography

After completing my degree in still photography at RIT, I grew up in NYC working in the motion world as a production assistant. My plan was to eventually direct TV spots, but I wanted to garner a solid background in the art of lighting from the still world first.

Behind the Scenes: What It’s Like on a Commercial Film Set

My name is Liam Hawe, and I work as a video editor. When I started out in the industry I worked for a creative services agency where I had the opportunity to document behind the scenes of commercials. Four great years have passed and now that I am about to take on a new role at a different company, the process of tidying up my old files has brought on a wave of nostalgia.

Creating a Photo of Nail Polish Bottles in a Swirling Splash

For a recent project, I was tasked with creating hero images for a cosmetic brand. They commissioned me to work on several different shots for a range of nail polishes they are looking to market. I was put in charge of coming up with the creative angle and had the freedom to explore and execute the final result. The client was open to any suggestions or ideas, and I had fun putting it all together.

V-Flat World Launches a Folding V-Flat

The V-flat is a common tool used by portrait photographers, but it has historically been a do-it-yourself product everyone builds for themselves. A new company called V-Flat World just changed that with the launch of its commercial foldable V-flats geared toward professional portrait photographers.

Samsung Mocks the iPhone in New Ad

Samsung just released this 1-minute commercial for the Galaxy Smartphone. Titled "Growing Up," it directly mocks the Apple iPhone and its history of competing with the Samsung Galaxy.