How the Photographer Rankin Transformed a Whisky Maker’s Image
Famed British photographer Rankin, well known for his portraits of the late Queen Elizabeth, recently worked with Glendronach on its ambitious whisky rebranding project.
Famed British photographer Rankin, well known for his portraits of the late Queen Elizabeth, recently worked with Glendronach on its ambitious whisky rebranding project.
Profoto's varied lighting solutions are designed primarily for professionals, especially studio photographers. Hence, the company also offers comprehensive business and workflow services for working pros, including its ProStudio software that promises to shorten the time from capture to output.
Toys "R" Us has dropped the first ever AI-generated brand video using OpenAI's Sora to tell the origin story of the company's mascot Geoffrey the Giraffe.
Apple is apologizing after a new iPad Pro commercial sparked controversy for showing a wide range of creative tools, including a camera and lenses, getting crushed to bits by an industrial hydraulic press.
The 135mm focal length is one of my favorite portrait ranges due to its compressed rendering of people’s faces, as well as lending itself to stunningly dramatic full-body environmental portraits. Last year saw the release of two new 135mm lenses, one each from Canon and Nikon. Take into account the venerable Sony 135mm G Master and you have all three of the major full-frame mirrorless companies now offering a 135mm f/1.8 lens.
A new Christmas-themed Toyota commercial focuses less on the company's automobiles and more on the power of photography.
Photo and video lighting can get very hot, as evidenced by a near-catastrophic incident on an Airbus A321 that departed from London's Stansted Airport on a chartered flight to Orlando, Florida.
PiktID is a new software powered by artificial intelligence (AI) that allows photographers to replace people in their photos with synthetic faces, which the developer says offers numerous benefits to commercial and advertising photographers.
The creators of a disturbing viral beer commercial that was entirely generated from artificial intelligence (AI) say that it is designed to invoke our anxiety around AI.
Commercial photographer Andrei Duman has been chipping away at his X-ray series for about a year now. When not doing work for clients, Duman likes to experiment with personal projects and this one aims to showcase the products people use in daily life in a fresh, new way and show what's beneath their "skin."
With the Super Bowl just days away, Google has shared the ad that will air during the big game early and it puts the Pixel 7's powerful photo editing features front and center.
Nigeria's advertising regulator has announced a ban on using foreign models and voice-over artists in television commercials made in the country.
Photographer and filmmaker Clay Cook and his team were given a challenging task: shooting visuals for the successful businessman and former CEO of YUM! Brands David Charles Novak and the launch of his latest book, website, and podcast in just a few short hours.
Drop Shots is a remote workplace solution that allows clients to take part in and collaborate on photo shoots virtually and in real-time via a low-latency view through the lens of the photographer's camera.
Nikon has published a third teaser for its upcoming flagship mirrorless Z9 camera with the focus this time on the camera's ability to track moving subjects in a way that at the very least matches the industry's best.
Nikon has published its second Z9 teaser that spends its short 30-second run time showing off a hint of video expectations: limitless 8K recording.
Nikon has published a 30-second ad spot that teases its forthcoming flagship camera and while not much was revealed in the short commercial, a quick glimpse of the rear LCD teases that it won't be like every other on the market.
Hi, this is photographer Jay P. Morgan from The Slanted Lens. In this article and video, we’re going to take a look at how to set up a simple corporate portrait in a tight space.
Of all the various factors and variables involved in photography, light is by far the most important one. Photographer Karl Taylor argues that control over light will actually supersede the quality of a camera.
Renowned Japanese American photographer Yasuhiro Wakabayashi, professionally known as Hiro, has passed away at the age of 90. He was best known for his successful editorial and commercial fashion photography career as well as his unique style that has been imitated by many.
Back when I was taking pictures just for the fun of it, I never once thought to optimize my preparation. There was no preparation -- no shot list, no scouting, no mood board. That all changed when making pictures became my job and my livelihood.
This tutorial explains how to dramatically light a hair product group -- or any other health and beauty product -- using entry-level gear and a home studio. The accessible and repeatable workflow delivers vibrant and punchy images that are catalog-ready.
Most people don’t actually know what it means when I say I’m a “travel photographer,” it is usually met with a confused look and followed up by some variation of the question, "do you mean you travel for free?” or “who even pays you to travel?”
In today’s world, it is easier than ever to start a business. Explore Instagram on any given day and you will inevitably see an ad for some new online retailer. It begs the question: How, in such a saturated online marketplace, can a fledgling brand separate itself from the pack and survive?
Any writer worth their salt knows that a good story is comprised of three primary components: Character, Setting, and Plot. The same can be said of visual storytelling, regardless of the medium.
New Zealand has released a humorous new tourism commercial that pokes fun at the tired old Instagram clichés that tourists on the island nation flood social media with. The 2.5-minute ad above is titled "Travelling Under the Social Influence."
As part of its launch for the GFX100S medium format camera, Fujifilm has published a commercial that pokes fun at the idea of "leaked" tech products. While it stops short of referencing rumor sites, it does play with an idea that has actually happened.
Commercials don't have to be powerful and emotional works of art, but they are often much more successful if they are. Leica's latest 1-minute ad is just that: an evocative reminder of photography's value to society.
Google wanted a way to encourage Google Photos users to look back on their cherished memories, so they got Nickelback to record a new parody version of their hit song "Photograph." You can hear the 1-minute parody above.
If you've ever worked in commercial photography, you know how complicated relationships with brands, agencies, and sub-contractors can be. In this 11.5-minute video, photographer Chris Hau details how he almost got sued as a result of those relationships and what he has learned since.