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Renowned Fashion Photographer Hiro Passes Away At 90

Renowned Japanese American photographer Yasuhiro Wakabayashi, professionally known as Hiro, has passed away at the age of 90. He was best known for his successful editorial and commercial fashion photography career as well as his unique style that has been imitated by many.

How to Prepare for a Professional Photo Shoot

Back when I was taking pictures just for the fun of it, I never once thought to optimize my preparation. There was no preparation -- no shot list, no scouting, no mood board. That all changed when making pictures became my job and my livelihood.

What It’s Like to Photograph a Global Launch Campaign for Tamron

Most people don’t actually know what it means when I say I’m a “travel photographer,” it is usually met with a confused look and followed up by some variation of the question, "do you mean you travel for free?” or “who even pays you to travel?”

What is Brand Storytelling and Why Does It Matter?

In today’s world, it is easier than ever to start a business. Explore Instagram on any given day and you will inevitably see an ad for some new online retailer. It begs the question: How, in such a saturated online marketplace, can a fledgling brand separate itself from the pack and survive?

How to Tell an Effective Brand Story With Your Photos

Any writer worth their salt knows that a good story is comprised of three primary components: Character, Setting, and Plot. The same can be said of visual storytelling, regardless of the medium.

Your Instagram Clichés Are Not Welcome in New Zealand

New Zealand has released a humorous new tourism commercial that pokes fun at the tired old Instagram clichés that tourists on the island nation flood social media with. The 2.5-minute ad above is titled "Travelling Under the Social Influence."

This Photographer Built a Checklist to Help You Not Get Sued

If you've ever worked in commercial photography, you know how complicated relationships with brands, agencies, and sub-contractors can be. In this 11.5-minute video, photographer Chris Hau details how he almost got sued as a result of those relationships and what he has learned since.

How Not to Shoot a Car Commercial

There is always that time on a shoot… Everything has been going really well up until that point. You’re explaining the next shot to the client and they stare back at you, not sure if you’re trying to be funny.

How COVID-19 is Impacting the Commercial Photography Set

Has COVID-19 impacted the look of ad campaigns? Maybe, but probably not by as much as you might think. What is impacted, however, is the way that a commercial photography set operates for the foreseeable future.

A Scene Breakdown of a Marine Corps Ad Created by an Oscar-Winning Duo

The Marine Corps’ latest ad is a masterclass in cinematography, advertising, and visual allegory. It is the result of Oscar-winning talent and keen insight by a sophisticated advertising agency. Such mastery of the cinematic language warrants a deeper look.