Polaroid’s Now Generation 3 Cameras Promise Better Instant Photos
Polaroid's new Now Generation 3 and Now+ Generation 3 Instant Cameras promise sharper instant photos across varied lighting conditions.
Jeremy Gray is an award-winning landscape and nature photographer. Over the last decade, he has written extensively for many of the leading online publications in the photography industry. He has a passion for writing in-depth camera and lens reviews, educational content, and discussing the latest news from the photography world.
Polaroid's new Now Generation 3 and Now+ Generation 3 Instant Cameras promise sharper instant photos across varied lighting conditions.
Reports from the CP+ show floor in Japan suggest Sigma is developing an upgraded version of its popular 35mm f/1.2 DG DN Art lens, first announced in 2019 for E and L-Mount alongside the Sigma 14-24mm f/2.8 and 45mm f/2.8 lenses.
Polaroid published a video tour of the world's only Polaroid film factory. Located in Enschede, Netherlands, it is where Polaroid employees manufacture all the Polaroid film that photographers can buy online and on store shelves.
Australian video equipment company Atomos announced the Shinobi Go Monitor, a compact, slim, and affordable HDR monitor for hybrid photographers and content creators.
Photographer Christopher Paetkau has won the second annual The Nature Photography Contest for his impactful top-down photo of a polar bear resting in a field of vibrant fireweed flowers.
Firefly Aerospace's Blue Ghost Mission 1 made its historic lunar landing this morning, March 2, at 3:34 AM EST. Firefly is only the second private company to achieve a soft lunar landing, and the Blue Ghost lander is carrying a payload of NASA scientific equipment as part of the CLPS and Artemis lunar mission programs.
The Leica I was unveiled 100 years ago today, on March 1, 1925. The Leica I, the first mass-produced 35mm Leica camera, is widely celebrated for its influence on photography.
friend of PetaPixel and photographer Tom Calton 3D-printed his own lens, and it is unlike anything photographers have seen before, probably with very good reason.
Many photographers over the years have toyed with adapting old cinema projector lenses to their modern cameras. Projector lenses encourage creative experimentation because they are plentiful online, relatively cheap (some can be found for around $50 and sometimes even less), and produce interesting images full of character. James Warner, who goes by Snappiness, created a new video explaining how photographers can create their own "amazing portrait lens" using projector lenses.
Tamron Co., Ltd. announced it has begun manufacturing operations at its second factory in Vietnam, thereby strengthening its global "tripolar production system" approach and preparing for future business expansion.
The public opening of CP+ in Yokohama, Japan, has brought with it a flurry of new third-party lenses. PetaPixel covered some from Viltrox yesterday, and there are many other companies showcasing their newest lenses on the show floor, including well-known Chinese lens maker 7Artisans.
Angelbird announced a pair of updated portable SSDs in 2TB and 4TB capacities. The compact, rugged drives are designed for professional creators and include a physical write-protect switch on the new SSDs, ensuring users don't accidentally overwrite or delete precious files.
Meta-owned Instagram is reportedly toying with the idea of releasing a standalone application for its short-form video feature, Reels.
Nikon released firmware updates for its Z6 III and Z8 cameras this week, adding an assortment of new video-centric features and improvements. One of the changes added to the Z6 III in firmware version 1.10 is "Reduced noise in dark areas of N-Log videos." While just a single line in the firmware notes, this is a huge deal.
Lomography debuted a new compact, hassle-free development tank for 35mm film at CP+ in Yokohama, Japan. The Lomo Daylight Developing Tank 35mm enables analog photographers to develop their film anytime, anywhere, no darkroom or changing bag required.
While best known for its legendary cameras and lenses, Leica is back with another elegant and expensive timepiece. The Leica ZM 12 features a 39mm case, a dual-layered dial, new materials options, and interchangeable straps.
The new DJI Dock 3 is DJI's first "Drone in a Box" solution that supports vehicle mounting, providing users with new ways to achieve 24/7 remote operation in a broader range of environments.
Zeiss unveiled its heavily teased Otus lenses for full-frame mirrorless cameras, revealing not only the expected Otus ML 50mm f/1.4 but a longer Otus ML 85mm f/1.4. Let's look closer at the two new premium manual focus primes for E, RF, and Z-mount cameras.
Nikon announced new firmware for the Nikon Z6 III and Nikon Z8 mirrorless cameras. The free updates promise to improve each camera to meet the demands of professional videographers.
Sony announced the FE 400-800mm f/6.3-8 G OSS telephoto zoom lens for full-frame mirrorless cameras. It is the company's longest telephoto zoom lens, besting the prior record-holder, the Sony 200-600mm f/5.6-6.3 G OSS.
The Sony FE 400-800mm f/6.3-8 G OSS addresses many of the shortcomings of the popular Sony 200-600mm f/5.6-6.3 G OSS, delivering an excellent telephoto zoom lens for wildlife photographers.
Sony's new 16mm f/1.8 G lens slots in between the company's excellent, albeit pricey FE 14mm f/1.8 G Master released in 2021, which is $1,600, and the FE 20mm f/1.8 G that launched the year prior, promising photographers and videographers with a fast wide-angle prime that doesn't break the bank.
White House officials "will determine" which news outlets will have regular close-up access to President Donald Trump, wresting control away from the White House Correspondents' Association (WHCA), which has determined the journalists who have access to the President and White House for over a century.
Arriving over five years after the original Panasonic S1R, the sequel act, the Panasonic S1R II, has finally arrived, and nearly everything about the camera has changed, including its imaging pipeline, body design, and performance.
After a series of "owlsome" teasers, some of which spilled a lot of beans, Zeiss has taken all the wraps off not only a new Otus ML 50mm f/1.4 prime lens, but an Otus ML 85mm f/1.4 lens slated to arrive later this year.
The 2021 documentary Grain: Analog Renaissance | The Magic of Film Photography, hereafter referred to as Grain, celebrates the longevity and resurgence of analog photography in an increasingly digital world, and it's available now to view in its entirety on YouTube.
Renowned photo lab WhiteWall, known for its high-quality prints, framing, and photography books, announced a new Shopify integration, enabling professional photographers to connect their online gallery with WhiteWall directly. Photographers can create a fully automated sales and delivery workflow, from image upload to worldwide shipping.
It's bizarre to think that a $6,000 lens is a bargain, but that's precisely what Sigma's brand-new 300-600mm f/4 DG OS Sports lens is, thanks to the landscape in which it exists. Telephoto primes with an f/4 aperture can be extremely expensive, way more than $6,000, and Sigma's new lens zooms. It's a highly appealing lens, and Sigma targets an absurdly aggressive price point.
Thypoch announced its fourth fast Simera prime lens for full-frame cameras, the Thypoch Simera 75mm f/1.4 ASPH. The longest lens in the Simera series, the new medium-telephoto lens for M-mount cameras is easily adapted to APS-C and full-frame mirrorless cameras.
Alongside a pair of new lenses and the "radically simple" BF camera, the 63-year-old Sigma Corporation unveiled a new visual identity and art projects initiative.
A team of researchers investigating biofluorescence in birds-of-paradise species uncovered fascinating insights into avian vision, fluorescent feathers, and biological evolution and captured some fantastic glowing photos in the process.
Astrophysicists using the James Webb Space Telescope (JWST) captured the longest and most detailed look ever of Sagittarius A*, the supermassive black hole at the center of the Milky Way galaxy.
Photographer and app developer Drew Mylrea released Range Camera, a new iPhone camera app that promises more natural-looking photos and streamlined RAW image editing.
The World Nature Photography Awards (WNPA) 2025 winners showcase the immense beauty found in nature, including striking wildlife, colorful plants, and sweeping landscapes.
Earlier this month, United Kingdom security officials reportedly issued a secret order to Apple to require the company to create backdoor access to users' encrypted iCloud data. In response, Apple has removed its most secure end-to-end encryption from iCloud in the United Kingdom.
Chinese scientists have built a surveillance camera with unprecedented resolving capabilities. The powerful laser-based delivered millimeter-level resolution from 100 kilometers (62 miles) away, an achievement previously thought impossible.
Chinese smartphone maker Oppo announced the Find N5, the world's thinnest foldable smartphone. However, as is often the case with Chinese phones, American consumers are out of luck.
Canon dabbles in some unusual cameras from time to time. Its latest oddity is the SwingRec Golf Camera, which captures a golfer's swing from top to bottom and helps them improve their game and shoot lower scores.
OM System's CEO kicked off the new year with an open letter saying the company would be releasing a new camera and new lenses. The company has already hit some of these benchmarks, debuting the OM-3 camera and multiple new lenses. However, OM is far from done, and an updated lens roadmap has just been published.
Leica's new Summilux-M 50mm f/1.4 lens draws upon the German company's rich history and sports retro-inspired "Classic" styling, inside and out.
U.S. President Donald Trump told reporters this week that he intends to expand the scope of tariffs to include automobiles, pharmaceutical products, and semiconductors. While the first two categories don't directly impact photographers, the third would.
Zeiss' hype train is stoked and roaring down the tracks ahead of a complete reveal on February 25 ahead of CP+ in Japan. After releasing a tepid teaser last week, the legendary German company is heating things up with the first real look at its new lens and some sample photos.
After months of rumors, Apple's newest "affordable" iPhone model has arrived. It's not the iPhone SE 4 people expected, but instead the iPhone 16e, unifying growing Apple's iPhone family.
Following yesterday's breakdown of digital camera shipments from 2007 through 2024, it's time to look at CIPA's interchangeable lens data.
Happy birthday, Adobe Photoshop. The world's most famous photo editing software turns 35 years old today, and Adobe is marking the occasion by looking back at landmark moments in Photoshop's illustrious history.
Steve Sanders, the Director of Photography for the NFL's Kansas City Chiefs, was on hand in New Orleans for Super Bowl LIX. While the Chiefs ultimately came up short of a historic three-peat, falling to the Philadelphia Eagles, Sanders captured many amazing photos of the big game that put a bow on an excellent season for the Chiefs.
Adobe's Firefly Video Model officially launched last week, albeit in an underwhelming public beta form, alongside new Firefly premium plans. Photographers and hybrid creators may wonder if they need a Firefly plan in their workflow. The answer? Probably not, at least not yet.
The Nature inFocus Photography Awards 2024 winners showcase some of the best and …
European memory card maker Angelbird announced new CFexpress Type B memory cards. The Angelbird AV Pro SE CFexpress v4 Type B cards, as their name suggests, feature CFexpress 4.0 technology, which is twice as fast as CFexpress 2.0.
CIPA published its annual data for digital camera and interchangeable lens shipments this month, and for the first time since 2017, digital camera shipments increased annually year-over-year.