The highly anticipated Sony PlayStation 5 action video game Ghost of Yōtei launches next week, and the game's developer, Sucker Punch Productions, has taken the wraps off a very promising in-game photography mode that gives photographers a mythical zoom lens.
New York City-based photography and lifestyle company Manual has announced the Holo, a new $95 point-and-shoot digital camera that sports an eye-catching Y2K-inspired translucent design.
The 15th annual Nikon Small World in Motion winners showcase the world's best and most dynamic microscopic videography. The first-place video shows the self-pollination of a thymeleaf speedwell, while another prize-winning video captures actin and mitochondria in mouse brain tumor cells, demonstrating the diversity of the microscopy on display this year.
Many photographers know firsthand the great deals they can score by purchasing used cameras and lenses, but an oft-ignored benefit of used photography marketplaces like KEH is their circularity. The more pre-owned cameras and lenses people buy and sell, the less equipment that sits useless or, worse yet, ends up in landfills. KEH's partnership with the NFL's Atlanta Falcons demonstrates the power of photo gear circularity.
In Mark Gurman's latest "Power On" newsletter, the longtime Bloomberg analyst speculates that this year's ultra-thin iPhone Air offers an early look at Apple's highly anticipated, oft-rumored foldable phone slated to arrive in 2026.
The Godox X3 Pro TTL wireless flash trigger builds upon the popular X3's dependable flash control capabilities while adding a larger touchscreen, promising even better control over complex wireless lighting setups.
Continuing to fulfill its promise to bring third-party AI models into its Firefly ecosystem, Adobe has added Luma AI's newest generative video model, Ray3, to Firefly.
President Trump's polarizing and potentially illegal tariff policies strike again. Sony has increased the prices of numerous cameras and lenses by as much as $400.
GoPro's new Max2 360° camera combines Emmy Award-winning technology and 8K video capabilities. GoPro promises better resolution than the competition, easy-to-replace lenses, and professional workflow features.
The GoPro Lit Hero is a new miniature lifestyle camera with a built-in light to help creators capture their favorite moments anywhere, at any time.
DJI announced the Osmo Nano, a compact and lightweight hands-free wearable camera that promises professional-level imaging performance.
Scientists working in the South Pacific made scientific history after recording leopard sharks mating. The never-before-captured mating sequence caught the sharks, also known as zebra sharks (Stegostoma tigrinum), in a "threesome," and the footage could help aid vital conservation efforts.
Apple is all in on immersive video content. The company has previewed an array of new films shot in Apple Immersive for the Apple Vision Pro, including projects from Canal+, MotoGP, Red Bull, CNN, and more.
Nikon suspended the brand new C2PA functionality introduced in the Nikon Z6 III's first major firmware update after a major security issue was discovered. Nikon has taken the critical step to revoke all C2PA signatures issued before the C2PA functionality was taken offline, but a complete resolution will require changes to the C2PA validation tools themselves.
President Trump is expected to sign an executive order this week to finalize a long-rumored TikTok acquisition. In view of the impending deal, more details surrounding how the U.S. will tweak TikTok have come to light, including changes to the app's algorithm that is essential to its success and core to security concerns surrounding the app.
DJI has unveiled the Mini 5 Pro drone, a significantly upgraded version of the company's flagship compact drone series. The Mini 5 Pro features a larger image sensor, a much better gimbal, improved sensing performance, and much more.
Wacom's new entry-level One 14 Pen Display features a larger 14-inch pen display, a refined design, and still costs just $299.
While it is not surprising that the Fujifilm X-E5, X half, and X-M5 were the three best-selling new cameras at major Japanese retailer Map Camera in August, it is very surprising that the luxurious medium format Hasselblad X2D II 100C cracked the top 10.
The United States and China have reportedly agreed on the framework of a deal to bring TikTok under majority U.S. ownership.
National Geographic's new documentary series, Top Guns: The Next Generation, combines thrilling visuals and takes viewers inside the U.S. Navy's elite aviation program. Here's how the team brought the incredible sights and sounds of fighter jet training to the small screen.
Major Japanese camera retailer Map Camera just published its August sales rankings for new and used cameras. Not for the first time this year, Fujifilm has achieved the top spot in the sales rankings. In July, the X half was the most popular new camera. In August, Fujifilm retained its title but the X half dropped its crown.
Earlier this month, PetaPixel reported that Adobe's Acrobat Chrome extension made it absurdly easy to steal other people's photos, including AI-powered watermark removal. Since that report, Adobe has made changes to its extension.
LaCie's latest Rugged series portable SSD combines the durability for which the Rugged series is known with improved performance.
The winners of the seventh annual Minimalist Photography Awards show that less is more, sometimes much more. Over 2,600 photographers from more than 50 countries entered this year's contest, each demonstrating the exceptional creativity in modern minimalist photography.
Here at PetaPixel, we love printing and hanging our favorite photos. One of the best ways to do so is by using online labs like WhiteWall. However, when it comes to picking the perfect materials, like paper, mats, and frames, it's hard to know which materials are the best choice for a specific photo. That's where WhiteWall's new sample kits come in.
The new Asus ProArt P16 notebook aims at the Apple MacBook Pro, promising to deliver the powerful performance high-end PC notebooks are known for while maintaining a sleek style that is much rarer in the PC space. Powerful PC notebooks aren't just for gamers, after all.
Henley Bailey of Akara Labs, whom PetaPixel wrote about last year after he built the Leica M Mount 6-bit Encoder to easily adapting old lenses to Leica M digital rangefinders, is back with another creation for the modern photographer. This time it is a "Slim Skin" case for the popular Fujifilm X-E5.
Atomos announced the Shinobi 7 RX Monitor today at IBC in Amsterdam, bringing a new super-bright HDR 7-inch monitor to the high-end video market.
Venus Optics announced a new anamorphic lens series for full-frame cameras. The Laowa Sunlight 2x FF Anamorphic Zoom Series brings the anamorphic look from Laowa's Proteus series to a broader audience and makes anamorphic filmmaking more accessible.
This has been an extremely busy week for product announcements. While we rarely do recap stories here, we’re making …
The Royal Observatory Greenwich's ZWO Astronomy Photographer of the Year 17 contest showcases the best astronomical and night sky images of the year, captured by exceptional photographers worldwide. This year's winning photos include spectacular shots of distant galaxies, unique images of the Sun, magical nightscapes on Earth, and much more.
When Fujifilm announced that it was developing the GFX Eterna, now officially unveiled as the GFX Eterna 55, the company also revealed that it was making a Fujinon GF 32-90mm Power Zoom. However, Fujifilm first teased the a GFX power zoom lens way back in September 2023 on its lens roadmap. The long-awaited, oft-teased lens has been completely revealed today, and it is the Fujinon GF 32-90mm T3.5 PZ OIS WR.
Apple just unveiled its highly anticipated flagship iPhone 17 Pro and iPhone 17 Pro Max smartphones yesterday, …
The Camp Snap is all grown up. Camp Snap announced a new premium version of its super-popular point-and-shoot Camp Snap Camera, the Camp Snap Pro, also known as the CS-Pro.
Bending Spoons has entered a definitive agreement with Vimeo to purchase the video platform for $1.38 billion.
During the iPhone 17 Pro segment of Apple's keynote yesterday, the company revealed that the iPhone 17 Pro and Pro Max smartphones now support genlock, which helps filmmakers keep multiple video sources in sync. While discussing this, Apple showed the new Blackmagic Design Camera ProDock accessory for professional videographers, and it promises to power up the iPhone 17 Pro series in a big way.
Leitz Cine, a legendary brand in cinematic optics, has entered the mirrorless lens market. The new Leitz Cine Hektor lens lineup comprises six T2.1 primes, ranging from 18mm to 100mm, all designed for full-frame mirrorless cameras.
Blackmagic Design announced that DaVinci Resolve 20.2 and Blackmagic Camera 9.8 (public beta) are available now and add long-awaited support for Apple ProRes RAW, including footage captured using the brand-new iPhone 17 Pro and iPhone 17 Pro Max.
RED Digital Cinema, a Nikon-owned company, added another camera to its Z Cinema lineup today: the high-end V-Raptor XE. It is a streamlined version of the V-Raptor [X] and available in both Nikon Z and Canon RF mount versions.
Apple's new iPhone 17 Pro and iPhone 17 Pro Max smartphones feature a striking new design and vastly improved camera hardware. Apple has always invested in smartphone photography, and the 17 Pro and Pro Max demonstrate that its commitment to image-making is stronger than ever.
Canon unveiled the EOS C50 this morning, a 7K full-frame video-first hybrid camera priced at $3,899. Its most obvious competitor, aside from Canon's own R5 C, is the Sony FX3. Does Canon's new C50 give Sony something to worry about?
Only a handful of hours after Sigma announced the 20-200mm f/3.5-6.3 DG Contemporary lens for full-frame E-mount and L-Mount cameras, Tamron revealed that it's working on a 25-200mm f/2.8-5.6 Di III VXD G2 (Model A075) zoom lens for full-frame E-mount cameras.
Canon unveiled the EOS C50 this morning and the new RF mount-equipped full-frame cinema camera, Canon's smallest and lightest Cinema EOS series camera to date, seems like it could be the awaited successor to the Canon EOS R5 C hybrid camera. But is it? Let's see how the two cameras face off.
The Canon EOS C50 is a new compact full-frame cinema camera that channels the R5 C's hybrid spirit. The C50 features a brand-new 7K full-frame CMOS image sensor, RF mount, flexible design, and Canon's acclaimed Dual Pixel CMOS AF II technology.
Canon announced a new compact point-and-shoot camera, the PowerShot 360 HS A. That said, there is very little new here and what is new is generally a downgrade.
Sigma announced the 20-200mm f/3.5-6.3 DG Contemporary, the world's first 20-200mm zoom lens for full-frame mirrorless cameras.
Sigma's new and improved 35mm f/1.2 DG II Art lens sports a new name, smaller design, faster autofocus, and better image quality.
As film popularity has surged in recent years, ushering in a renaissance of sorts for the medium that was nearly killed by digital photography in the early 21st century, modern analog photographers have been increasingly flocking toward black-and-white film.
Lomography announced a new line of Petzval lenses in July. The five prime lenses range from 27mm to 135mm and, in some cases, deliver all-new lenses built by recalculating Joseph Petzval's original designs for his iconic 19th-century portrait lenses. Here's how Lomography's engineers brought a nearly 200-year-old optical design back to life in 2025.
Photographer Nick Ut was honored last night at Visa pour l'Image, the International Festival of Photojournalism, in France. The honor came just days after the news broke that Netflix acquired The Stringer, the explosive documentary that alleges Ut did not capture "The Terror of War," one of the most famous photos in history. Ut received a lengthy ovation and further defended himself against the documentary's allegations.