Posts Tagged ‘campaign’

A Tiny Lens That Turns Your Smartphone Camera Into a Microscope

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Are ordinary macro lens attachments for your smartphone not enough for you? Want to zoom in closer? 22-year-old mechanical engineer Thomas Larson has just the lens for you. It’s called the Micro Phone Lens, and is a tiny little attachment that instantly lets you focus on and capture very small subjects.
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Heartwarming Skype Campaign Digitally Reunites People for Family Portraits

Skype recently embarked on a touching ad campaign called Stay Together in which they use photography and the magic of the Internet to reunite families that live on opposite sides of the world by creating “impossible family portraits.” Read more…

Dove Speaks Out Against Retouching by Releasing an Anti-Photoshop Action

Skin care company Dove is speaking out on the issue of “fake beauty” being promoted in photographs through Photoshopping. Rather than address the issue directly at first, the company decided to speak out directly to those responsible for “fake” images by doing some clever guerrilla marketing. It essentially pranked retouchers through the Web by releasing a fake Photoshop beauty Action that undoes manipulation rather than creates it.
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Photojournalists Reflect on Documenting Obama’s Reelection Campaign

The 2012 election season is now over, and photojournalists who have been scrambling for many months on the campaign trail can now take a breather and reflect on their experiences. Reuters sent us the video above in which Reuters White House photographer Jason Reed offers a short 2-minute-long behind-the-scenes look at what it was like to photograph Barack Obama as he hustled around the nation, “from riding in motorcades through the streets of Manhattan to flying in Air Force One.”
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Pixels for Pistols Program in Canada Lets People Swap Guns for Cameras

Officials over in the Canadian city of Winnipeg want to reduce gun violence and the number of firearms floating around, so they’re turning to… photography? The police department has partnered up with camera store Henry’s Photo and camera company Panasonic for a program called “Pixels for Pistols”. Through the end of this month, anyone can trade in their gun for a digital camera.
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Portraits of High School Football Players in the Style of Political Campaign Photos

Four years ago, Kai-Huei Yau had an idea. During a presidential election year, why not create a series of high school football preview photographs that tie into the political atmosphere? This year, the Tri-City Herald photographer finally put the idea into motion. His “Football Campaign 2012″ series features portraits of local high school football players that make them look like they’re running for office rather than preparing for a season of war on the gridiron.
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Photographer Shoots Portraits of Shelter Dogs on Death Row

For the past two years, 37-year-old photographer Tou Chih-kang has been capturing the last moments of dogs at Taoyuan Animal Shelter in Taiwan. His roughly 400 portraits show the dogs — most of them abandoned by their owners — moments before they’re put to sleep. His mission is to raise awareness and encourage responsibility among pet owners:

I believe something should not be told but should be felt. And I hope these images will arouse the viewers to contemplate and feel for these unfortunate lives, and understand the inhumanity we the society are putting them through.

70% of dogs in Taiwanese animal shelters are euthanized after a brief 12-day waiting period, and it’s estimated that around 80,000 dogs will be euthanized year alone — a high figure for a country that has a human population of only 23 million. Tou’s project, titled Memento Mori
, can be seen here.

Taiwan photographer’s crusade: Doomed shelter dogs [USA Today]


Image credits: Photographs by Tou Chih-kang

Controversial French Ad Campaign for Photographers’ Rights

French photographers organization Union des Photographes Professionnels (UPP) launched a controversial new advertising campaign this week, speaking out against the use of photographs without proper permission and/or payment. The ad reads: “Each day, a photographer’s work is used without his consent”. A spokesperson for UPP states,

It’s obvious that professional photographers are not being listened to. So, for the first time, we’re speaking to the photographic community with an image. We hope to raise awareness among the public, as well as the media and the government, about photographers’ problems. Each day, photographers are faced with decreasing rates. They are forced to compete against image libraries that are offering vile prices. These practices are infringing on photographers’ moral rights.

In a blog post, the organization adds, “Each day, photographers risk their lives to allow us to stay informed. And each day, photographers continue to be dealt with as if they weren’t producing anything. [...] With this image, we want to show the violent and disrespectful economic reality that photographers have to deal with.”

(via UPP via BJP via The Click )

The Self Esteem Act: Parents Pushing to Pass Anti-Photoshop Laws in the US

A Lancome advertisement featuring Julia Roberts caused a stir back in July after it was banned by the UK for being too “Photoshopped”. Now a couple in the US are trying to bring stricter regulation to the United States. Seth and Eva Matlins, founders of Off Our Chests, have started the Self Esteem Act:

We’re asking for support to pass federal legislation requiring advertising and editorial that’s meaningfully changed the human form through photoshopping or airbrushing to carry “Truth in Advertising” labels. The labels will simply state that the models shown have been altered. No judgments, no morality, just clarity.

[...] Photoshopping, airbrushing, digital manipulation isn’t the issue. The issue is too many look at these images and theink they should look LIKE these images. And they can’t…because they’re not real.

So let’s call a duck a duck and modified picture a modified picture. All we’re asking is that if you do it – you tell us you did.

They’re currently trying to raise 10,000 signatures for the petition, which can be signed here.

The Self Esteem Act (via Daily Mail via Xatakafoto)

Olympus Gives Away 1000 PEN Cameras Oprah Style on JetBlue Flights

Last Friday, Olympus partnered with JetBlue for an Oprah-style giveaway: each of the 1000+ passengers traveling on Flight #001 from New York to Fort Lauderdale was given a newly-announced PEN E-PM1 Micro Four Thirds camera. The company documented the event using its own PEN cameras, and simply asked that everyone upload 20 of their favorite images captured to this website.

Perhaps if it was a flight full of photo-enthusiasts and the camera a top-of-the-line DSLR, the reaction would have been more enthusiastic.

PEN Ready Project (via Foto Actualidad)