Posts Tagged ‘campaign’

Portraits of High School Football Players in the Style of Political Campaign Photos

Four years ago, Kai-Huei Yau had an idea. During a presidential election year, why not create a series of high school football preview photographs that tie into the political atmosphere? This year, the Tri-City Herald photographer finally put the idea into motion. His “Football Campaign 2012″ series features portraits of local high school football players that make them look like they’re running for office rather than preparing for a season of war on the gridiron.
Read more…

Photographer Shoots Portraits of Shelter Dogs on Death Row

For the past two years, 37-year-old photographer Tou Chih-kang has been capturing the last moments of dogs at Taoyuan Animal Shelter in Taiwan. His roughly 400 portraits show the dogs — most of them abandoned by their owners — moments before they’re put to sleep. His mission is to raise awareness and encourage responsibility among pet owners:

I believe something should not be told but should be felt. And I hope these images will arouse the viewers to contemplate and feel for these unfortunate lives, and understand the inhumanity we the society are putting them through.

70% of dogs in Taiwanese animal shelters are euthanized after a brief 12-day waiting period, and it’s estimated that around 80,000 dogs will be euthanized year alone — a high figure for a country that has a human population of only 23 million. Tou’s project, titled Memento Mori
, can be seen here.

Taiwan photographer’s crusade: Doomed shelter dogs [USA Today]


Image credits: Photographs by Tou Chih-kang

Controversial French Ad Campaign for Photographers’ Rights

French photographers organization Union des Photographes Professionnels (UPP) launched a controversial new advertising campaign this week, speaking out against the use of photographs without proper permission and/or payment. The ad reads: “Each day, a photographer’s work is used without his consent”. A spokesperson for UPP states,

It’s obvious that professional photographers are not being listened to. So, for the first time, we’re speaking to the photographic community with an image. We hope to raise awareness among the public, as well as the media and the government, about photographers’ problems. Each day, photographers are faced with decreasing rates. They are forced to compete against image libraries that are offering vile prices. These practices are infringing on photographers’ moral rights.

In a blog post, the organization adds, “Each day, photographers risk their lives to allow us to stay informed. And each day, photographers continue to be dealt with as if they weren’t producing anything. [...] With this image, we want to show the violent and disrespectful economic reality that photographers have to deal with.”

(via UPP via BJP via The Click )

The Self Esteem Act: Parents Pushing to Pass Anti-Photoshop Laws in the US

A Lancome advertisement featuring Julia Roberts caused a stir back in July after it was banned by the UK for being too “Photoshopped”. Now a couple in the US are trying to bring stricter regulation to the United States. Seth and Eva Matlins, founders of Off Our Chests, have started the Self Esteem Act:

We’re asking for support to pass federal legislation requiring advertising and editorial that’s meaningfully changed the human form through photoshopping or airbrushing to carry “Truth in Advertising” labels. The labels will simply state that the models shown have been altered. No judgments, no morality, just clarity.

[...] Photoshopping, airbrushing, digital manipulation isn’t the issue. The issue is too many look at these images and theink they should look LIKE these images. And they can’t…because they’re not real.

So let’s call a duck a duck and modified picture a modified picture. All we’re asking is that if you do it – you tell us you did.

They’re currently trying to raise 10,000 signatures for the petition, which can be signed here.

The Self Esteem Act (via Daily Mail via Xatakafoto)

Olympus Gives Away 1000 PEN Cameras Oprah Style on JetBlue Flights

Last Friday, Olympus partnered with JetBlue for an Oprah-style giveaway: each of the 1000+ passengers traveling on Flight #001 from New York to Fort Lauderdale was given a newly-announced PEN E-PM1 Micro Four Thirds camera. The company documented the event using its own PEN cameras, and simply asked that everyone upload 20 of their favorite images captured to this website.

Perhaps if it was a flight full of photo-enthusiasts and the camera a top-of-the-line DSLR, the reaction would have been more enthusiastic.

PEN Ready Project (via Foto Actualidad)

Olympus Isn’t a Fan of Instant Noodles

Here’s another ad from Olympus’ Get a Real Camera campaign spotted by Mark Matthews in Australia. Pretty funny, though it might not be the best ad for college students who live on instant noodles (and love it).

(via Gizmodo)


Image credit: Photograph by Mark Matthews and used with permission

Olympus Ad Campaign Disses Cell Phone Photography

Photographer Mark Matthews of Sydney, Australia spotted the above plaque on a sidewalk that reads,

If your camera also sends text messages, that will explain why your photos are rubbish

Turns out it’s a clever new ad campaign by Olympus titled “Get a Real Camera“. Visiting the website on the plaque takes you to the Olympus Australia website.

(via Chase Jarvis)


Image credit: Photograph by Mark Matthews and used with permission

Photographer Fee Estimates for an Automotive Advertising Campaign

Ever wonder what the fees involved in doing photography for an ad campaign look like? Jess Dudley, a producer over at Wonderful Machine, has an insightful post on A Photo Editor breaking down an estimate he recently did for a client:

The photographer and I settled on $2,500.00/shoot day for his basic creative fee. But what about the licensing fee? There were some factors to consider. The agency and the client were both pretty big players. The client was going to get a lot of use out of the pictures, and they stood to gain a lot from them, all which suggested a solid fee. Applying slight downward pressure on the value was the fact that the photographer didn’t have a long track record with automotive advertising, the spontaneous nature of the shoot made the campaign a little risky for the client, and this campaign was only one of several that they were producing for that brand. After consulting my usual pricing guides and agency contacts, I chose to price the first 20 images at $80,000 (effectively $4,000 each), with the option of the next 10 at $3,000 each and the 10 after that at $2,000 each.

You can read the rest of the breakdown here — it’s quite illuminating.


Image credit: 2007 Lexus LF-A Sports car concept detail by j.hietter

200 Paper Planes Launched from Space Carrying SD Cards

Samsung recently partnered up with viral marketing agency The Viral Factory to launch 200 paper airplanes carrying SD cards from the edges of space. We first reported on this experiment back in September of last year, but they followed through with the plans and just published this video this week showing how they accomplished it. The balloon was launched in Germany, and each SD Card carried a message for the finder to prove how durable they are.
Read more…

Behind the Speedo Ad Campaign

Here’s a really neat video about the making of a Speedo ad campaign that is running all across Europe right now. The video traces the production from its conceptualization to its final post-processing and illustration. The actual shoot and filming took place at the Pinewood Studios Underwater Stage in the UK, where several major films were also shot, including many 007 and Harry Potter movies. It’s pretty remarkable to see so much equipment underwater.

(via f stoppers)