Ever wonder what the fees involved in doing photography for an ad campaign look like? Jess Dudley, a producer over at Wonderful Machine, has an insightful post on A Photo Editor breaking down an estimate he recently did for a client:

The photographer and I settled on $2,500.00/shoot day for his basic creative fee. But what about the licensing fee? There were some factors to consider. The agency and the client were both pretty big players. The client was going to get a lot of use out of the pictures, and they stood to gain a lot from them, all which suggested a solid fee. Applying slight downward pressure on the value was the fact that the photographer didn’t have a long track record with automotive advertising, the spontaneous nature of the shoot made the campaign a little risky for the client, and this campaign was only one of several that they were producing for that brand. After consulting my usual pricing guides and agency contacts, I chose to price the first 20 images at $80,000 (effectively $4,000 each), with the option of the next 10 at $3,000 each and the 10 after that at $2,000 each.

You can read the rest of the breakdown here — it’s quite illuminating.

Image credit: 2007 Lexus LF-A Sports car concept detail by j.hietter

Samsung recently partnered up with viral marketing agency The Viral Factory to launch 200 paper airplanes carrying SD cards from the edges of space. We first reported on this experiment back in September of last year, but they followed through with the plans and just published this video this week showing how they accomplished it. The balloon was launched in Germany, and each SD Card carried a message for the finder to prove how durable they are.
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Here’s a really neat video about the making of a Speedo ad campaign that is running all across Europe right now. The video traces the production from its conceptualization to its final post-processing and illustration. The actual shoot and filming took place at the Pinewood Studios Underwater Stage in the UK, where several major films were also shot, including many 007 and Harry Potter movies. It’s pretty remarkable to see so much equipment underwater.

(via f stoppers)

If you’re suffering from post-World Cup withdrawal, this might cheer you up: models frolicking on a soccer field. Actually, these women are doing much more than than that in fashion photographer Giuliano Bekor’s behind-the-scenes video of the Bebe 2010 World Cup campaign. Shooting and directing by example on the turf of the Los Angeles Memorial Stadium, Bekor pushes his models to the limit. These ladies are doing things I’d certainly never attempt in a dress and stiletto heels — running on grass, for one.

(via Fstoppers)

It’s pretty amazing how much work goes in to commercial food photography, even if it’s a delivery pizza. Domino’s Pizza has a short video showing the behind-the-scenes action during a pizza photo shoot, complete with food stylists, a pizza screwed to the table, and a hand model. But Domino’s new ad movement is all about ditching the food embellishments and promising “natural” photos from now on — photos of pizzas made by employees and untouched by food artists during the photo shoot. (Though we noticed they didn’t promise to go easy on post-processing!)

To promote their new photo style, the pizza chain is also running a photo contest for customers to submit photos of their own Domino’s pizza to be featured in upcoming ads. Winners get $500 — that could buy a lot of pizzas!

Amateur Photographer magazine is doing something about all the stories in the news of photographers being stopped and harassed by police in Britain. They’ve created a special lens cloth that has guidelines that were issued to Metropolitan police officers last year printed on. The lens cloth set will be bundled for free in the July 10th issue of the magazine, which hits newsstands on July 6 and lands in the hands of subscribers on July 3.

Now who’s going to step up and make one for photographers in the United States?

Image credit: Photograph by Amateur Photographer

A banner on Andrew Romanoff’s Senate campaign website provoked a bit of an outrage from a minority group when people realized that it was digitally manipulated.

The original photo shows Romanoff, the Democratic candidate from Colorado, at a campaign kickoff.

The photo for the banner was tinted blue, and then had several people from other images spliced into it, presumably in order to make Romanoff look like he was surrounded by more followers. Some of the added people include an African American woman to the right of Romanoff, as well as a Latino American man towards the center of the banner. The photo changes caused some minorities to believe Romanoff was trying to appear like his supporters were more diverse.

The Photoshopped African American woman, Andrea Mosby, told reporters that she has no problem with the photo-tweak, since she supports Romanoff and was at the same rally.

Others disagree on principle. According to the Denver Post, Colorado minority leaders wrote to Romanoff’s campaign, expressing that they were “shocked, disturbed and outraged” that the campaign felt the need to manipulate an image to appear like he had more minority supporters. Some 25 people signed the letter that called the candidate’s integrity into question, saying:

“We are NOT random people to be moved around for aesthetic reasons…We are NOT political pawns to be used when convenient nor do we accept being manipulated and repositioned when it serves one’s political motives…The Photoshopping in of minorities is not acceptable and falls far short of the integrity we expect of candidates running for the US Senate.”

Romanoff’s campaign said that the banner was intended as a photo collage or montage of the event, designed by a volunteer to reflect the overall attendance at the campaign event.

Romanoff later removed the image from the site and issued an apology:

This decision and a description of it have caused offense. I regret that and have removed the montage from our website. I take offense at any suggestion that our campaign attempted to deceive anyone. That’s outrageous and false. I bring a lifetime of commitment to equality and opportunity, and I reject these attacks on my character. I am very proud of the diverse support we’ve already received and continue to earn every day.

(via Denver Post)

Burger King recently partnered up with marketing agency Ogilvy for a unique “Have It Your Way” campaign. In order to convey how personalized the orders are, they used a hidden camera and printer to slap a candid photograph of the customer’s face right on the burger wrapper. A separate hidden camera was used to document the reactions of the customers after seeing themselves on their food.

Some customers pulled out cameras to remember the unique wrapper, while others stated they would save the wrapper itself. I found it pretty funny how unflattering the candid portraits were.

(via CNET)

Our recent post showing vinyl records at 1000x magnification was pretty popular, and many of you had ideas for things you’d like seen under a scanning electron microscope.

ASPEX, a company that manufactures scanning electron microscopes (SEM), recently launched a “Send Us Your Sample!” campaign. All you need to do is fill out a form and send it into the company with the sample you’d like photographed, and the company will publish the resulting photograph online and notify you via email when it’s up.

The photographs above show the torn edges of a piece of paper. You can see previously completed requests in this gallery.

(via Boing Boing)

The Nikon Coolpix site now features an interesting tool for viewing photos, utilizing the viewer’s webcam and hand motions to flip through and zoom in and out of images. (Think: that one Spielberg film with Tom Cruise…)

The online tool, Virtual Touch Experience, is a javascript app that the user drags to their browser bookmark bar. When the bookmark is clicked while viewing compatible image sites, the images are opened for interaction in another window.

Virtual Touch Experience is a clever ad campaign designed by MRM Worldwide for Nikon’s touch screen Coolpix S70. According to the press release, it’s supposed to emulate the touch screen experience of the camera, as well as Nikon’s emphasis on the human element/touch in photography.

Though Virtual Touch Experience isn’t something you might actually integrate into routine photo viewing, (personally, my arm got really tired, and then I felt a little silly), it’s an interesting idea to make photos more interactive.

We’re curious to see if photo viewing and sorting could go the way of physical interactivity using hardware motion sensors like Nintendo Wii or Microsoft’s Project Natal someday.