• Facebook

    500 K / likes

  • Twitter

    1 M / followers

BTS: Annie Leibovitz Shoots the Rich and Powerful for Corcoran’s ‘Live Who You Are’ Campaign

7 Comments

Annie Leibovitz is known for capturing photographs of the most exclusive and well-known celebrities in the world. So when The Corcoran Group launched their new Live Who You Are campaign to show off their high-end and exclusive brand of real estate, naturally, they called upon the renowned photographer to get the job done.

The above video gives a behind-the-scenes look at just four of the shoots from the campaign. From Brooklyn to Palm Beach, the Live Who You Are campaign strives to detail how a home is more just a building you live in:

It’s never just a house or apartment. It’s more than a zip-code; more than a skylight. More than a hardwood floor and pre-war details. When it’s right, a home is not just the physical space where you reside. It’s where you come to life. It’s the first, best expression of who you are as an individual, as a couple, as a family.

LeibovitzCocoran

The inside look shows Leibovitz at work photographing well-to-do families and people in their respective homes, while the homeowners share what it is that makes their particular location ‘home’ to them.

It’s a neat inside look with a wonderful collection of resulting images, which you can see below:

leibovitz-corcoran-gracefully-proportioned

leibovitz-corcoran-cozy-by-design

leibovitz-corcoran-laid-back-vibe

leibovitz-corcoran-bookish-flair

leibovitz-corcoran-artfully-unconventional

leibovitz-corcoran-old-world-charm

leibovitz-corcoran-built-to-make-waves

leibovitz-corcoran-handsome-and-serene

leibovitz-corcoran-impeccable-pedigree

leibovitz-corcoran-sweet-appeal

leibovitz-corcoran-champion-presence

leibovitz-corcoran-work-of-art

To check out Corcoran’s full behind-the-scenes, head over to the campaign’s website by clicking here.

(via Fstoppers)

7 Comments