campaign

What It’s Like to Photograph a Global Launch Campaign for Tamron

Most people don’t actually know what it means when I say I’m a “travel photographer,” it is usually met with a confused look and followed up by some variation of the question, "do you mean you travel for free?” or “who even pays you to travel?”

Perfect for 36 Frames: The Scariest Assignment of My Career

Most everyone’s got one. If you’ve been around for a while, you may have some great stories or a few crazy or scary assignments, but this one is not what you might think. Oh, I have had some interesting gigs for sure, but most of my work was in studio and not at all scary (with the exception of melted ice cream). I’ll save those stories for another time. No, this phone call was a different kind of scary.

Gucci Ad Campaign: No Photographer, No Problem

Who is the photographer for Gucci’s fall winter 2020–2021 campaign? Surprise! There is no photographer. Yes, that’s right: no photographer and no make-up artist, hairdresser, stylist, or assistant … only models, who received a parcel of clothes and photographed themselves. Selfies.

How an Unplanned Portrait Became the Face of a WHO Campaign

About a month ago, photographer Eldar Nurkovic took a spur-of-the-moment portrait of his girlfriend—a pharmacist-in-training—in the middle of the street. That photo, showing the imprints of her mask and fear in her eyes at the impending outbreak, is now the face of an international awareness campaign by the World Health Organization.

Nikon D6 Product Photos Leaked, Teaser Campaign a Big Dud

Nokishita has gotten their hands on some leaked, official product photos for the sort-of announced Nikon D6... which is good, because Nikon just wrapped up its teaser campaign for the camera by posting six videos that all feature the Nikon D5 instead.

Photos of Endangered Species Where Every Pixel Represents One Animal

Back in 2008, the World Wildlife Fund teamed up with Yoshiyuki Mikami to create an incredibly powerful campaign using photos of endangered species where every pixel represented one animal left in the wild. Now, a programmer named Joshua Smith took this idea and updated it, releasing a new series of images that have quickly gone viral online.

Shooting a Tourism Campaign in Kerala, India

I’m on the bow of the boat, bag over my camera, when the rain falls. We’re drifting over Alleppey’s backwaters, fed by the Arabian Sea and 38 rivers from across Kerala, southern India. 900km of waterways connect to each other, irrigating rice paddy fields and forming a natural human ecosystem built by the hands of India’s people in kinship to the surrounding landscape. It is a testament to the power of human nature -- to live in accordance with the land and its diverse inhabitants.

Jackson Hole: Stop Tagging Locations

There has been much discussion in recent days of how location tagging in social media is harming natural landmarks around the world. And now even authorities are taking a stand: the Jackson Hole Travel & Tourism Board in Wyoming has launched a new campaign against location tags.

#DiversifyTheLens: The Importance of Hiring Women Photographers

The current boom of female-first initiatives is transforming the creative industry, providing opportunities for women to find mentorship, addressing discrepancies in pay, and helping women rally together to drive new policies and practices.

Target Goes Photoshop-Free for New Swimsuit Photos

A couple of years ago, Target got embarrassed by a Photoshop fail that gave a swimsuit model ridiculously long arms (that model was later invited onto Ellen). The retail chain has since learned from its mistakes: its latest swimsuit photos focus on realism and leave out Photoshop "airbrushing."