KFC Romania wants to help you make your life appear more exciting on social media. The restaurant chain’s new ‘Fakation’ campaign features new tray liners that display photos from vacation spots around the world. You’re supposed to use the photos as backgrounds to create fake vacation photos for sharing online.
You’ve probably seen people post vacation photos of their legs on a beach:
…but why go on an actual vacation when you can shoot the same picture with your fingers and KFC’s tray liner?
KFC is reportedly launching this campaign at various restaurants across Romania, and the company is reportedly setting up a new website that’ll offer tips for how to fake your own vacation photos.
Here’s a short 30-second video that introduces this new advertising campaign: