Olympus Ad Campaign Disses Cell Phone Photography

Photographer Mark Matthews of Sydney, Australia spotted the above plaque on a sidewalk that reads,

If your camera also sends text messages, that will explain why your photos are rubbish

Turns out it’s a clever new ad campaign by Olympus titled “Get a Real Camera“. Visiting the website on the plaque takes you to the Olympus Australia website.

Image credit: Photograph by Mark Matthews and used with permission