Equipment

Shoten Kobo Co., Ltd. announced a very fast, extremely limited new lens based on a classic and very rare pre-war vintage cinema lens, the Hugo Meyer Kino Plasmat 5cm f/1.5.

There have been rumblings about Viltrox releasing Micro Four Thirds lenses for months, and it sure looks like an official announcement is just around the corner.

Light Lens Lab has shown off one of its many photography projects, showing that it is in the early stages of making an all-new film camera.

TerraMaster has announced the D8 Hybrid 2, a new eight-bay direct-attached storage (DAS) enclosure that combines high-capacity hard drives with fast NVMe solid-state storage in a single unit. Designed for photographers, videographers, and creative professionals, the enclosure supports up to 152TB of total storage and transfer speeds of up to 1,020MB/s over USB 3.2 Gen 2.

Wotancraft has announced a new, larger version of its EasyPack backpack and a new ParaShooter YKK camera strap, both promising photographers new, improved ways to carry their gear.

Sony has announced the exciting new FX5 cinema camera, and it has a ton of interesting features and improvements. It also has among the strictest memory card requirements of any Sony FX or Alpha Series camera to date.

Peak Design has unveiled Field Bracket, a brand-new, modular L-bracket system that promises to overcome the compromises of traditional L-brackets.

Field monitors have long been considered an essential tool for videographers, but they're becoming increasingly useful for photographers as well. For this hands-on showcase, I spent time using the Neewer F700U during both photography and video sessions to see whether adding an external monitor to my kit would genuinely improve my workflow or simply become another accessory to carry.

Australian company 3D Film Parts has unveiled two new tools aimed at making life easier for filmmakers and camera crews: a free digital camera report app called SmartLog and a proof-of-concept electronic clapperboard known as the Smart Slate P4.

Godox has announced the Lux Junior II, an updated version of its retro-inspired compact flash that introduces a new dual-axis design for more flexible bounce flash photography in both horizontal and vertical orientations.

A good, versatile zoom is often the first lens photographers recommend after a camera kit lens, and for good reason. Covering everything from wide-angle landscapes to portraits and everyday photography, these versatile lenses handle travel and street photography, as well as events, wildlife, and video.

Lomography has announced the Simple Use Reloadable Film Camera Half Frame, a new, more economical take on the company's classic accessible 35mm film camera.

SmallRig has announced the Professional Outdoor Backpack (25L) 6521, a camera backpack that stands out with an innovative interior divider system designed to better protect camera gear while hiking, traveling, and shooting on location. Rather than relying solely on traditional padded dividers, the backpack incorporates anti-drop baffle flaps that help keep cameras, lenses, and other equipment securely in place, even when the bag is opened or tilted.

Cosina had a very busy CP+ 2026 this February, showing off early examples of numerous new Voigtländer lenses, including the APO-Lanthar f/4 Close Focus VM-Mount lens. This distinct new prime has now been fully revealed ahead of its August launch.

Godox has announced the Knowled AM800R, a new 800-watt inflatable RGBWW LED mat light designed for film, television, and commercial productions. Featuring a 4 x 4-foot (1.2 x 1.2 meter) lighting surface, the fixture combines high-output soft lighting with an inflatable frame that can be deployed in about a minute.

Viltrox has announced the AF 26mm f/2.8 EVO, a super compact, autofocus-equipped pancake lens that somehow crams two control rings onto a body that is less than an inch thick.

Fujifilm has published a firmware roadmap for the Fujifilm Eterna 55 cinema camera, the contents of which it says are designed to further expand its capabilities and applications as a filmmaking tool.

Tamron has announced the 12-20mm f/2.8 (Model A084) lens, a new fast-aperture and ultra-wide zoom lens for Nikon Z and Sony E-mount full-frame cameras. Not only is this an entirely new lens formula, but it represents a branding shift for the company, too.

Wandrd has unveiled a new magnetic camera strap system designed to make attaching, removing, and switching cameras faster while offering a more secure connection than traditional camera straps. The new system debuts on Kickstarter today.

When Insta360 launched the Luna Ultra last month, it seemed to have plenty of stock to address demand. However, the same couldn't -- and still can't -- be said about its accessories, namely its neutral density filters.

Falcam has announced a new camera cage for the Hasselblad X2D and X2D II that aims to do more than simply add accessory mounting points. Designed specifically for Hasselblad's medium format cameras, the new cage focuses on protecting the camera while preserving its minimalist design and improving day-to-day workflow.

Summer is not typically a busy time for new camera releases, the brand-new Sony RX10 V and Leica SL3-P as notable exceptions. But that doesn't mean now isn't a great time to buy a new camera, and here are 10 high-quality cameras available with big discounts.

When the Sony RX10 IV arrived on the scene in 2017, bringing with it a new stacked Type 1 20-megapixel sensor and a Zeiss-engineered 24-600mm f/2.4-4 equivalent Vario-Sonnar T* built-in lens, it quickly attracted fanfare. It was undoubtedly the best bridge camera on the market as soon as it arrived. Nearly eight years later, its successor, the RX10 V, brings these familiar features alongside some requested updates and looks poised to help Sony keep its crown.

Fujifilm has announced the Fujinon GF19-35mm T3.5 PZ OIS WR lens, its second cinema power zoom lens for large format filmmaking with the GFX system.

Ricoh has announced that it will release a special edition GR IV that commemorates the 30th anniversary of the launch of the Ricoh GR1, the origin of the high-end compact camera series.

If film photography is a niche, then 110 film is a niche within a niche. The cartridge-based film format has been exclusively available from Lomography for the last 15 years, but Reflx Lab has just doubled the number of companies photographers can buy 110 from.

Not all that long after Meike released a new 85mm f/1.8 SE II prime lens for E, L, and Z-mount mirrorless cameras, the company is teasing yet another 85mm prime, this time an ultra-fast f/1.2 one.

TTArtisan has announced the AF 50mm f/1.8 Neo, a new, ultra-affordable "nifty fifty" prime lens for full-frame mirrorless cameras. The otherwise normal-seeming lens has an unusual trick up its sleeve, too; it can be customized with colorful shells.

Arri's first camera launch in its new ownership era has arrived, and it's the Arri Alexa 35 Live Xtreme.

Two of the biggest trends in the cinema lens space in recent years have been the significant expansion of new anamorphic optics and the unending love affair with "vintage" rendering. Ancient Optics' newest lens ticks both of these boxes.

BenQ has announced the Creative Pro Line PD2732U monitor, kicking off an upgraded Creative Pro lineup of displays for photographers, video editors, and graphic designers.

Looking to save on new photography gear this Fourth of July? This week's holiday deals include substantial discounts on cameras, lenses, drones, lighting equipment, action cameras, and accessories from many of the biggest names in photography and filmmaking.

Cheap, compact digital cameras continue to be all the rage, with new models popping out of the woodwork from every which way. The latest in Japan, the DIGI+ Dual Display Digital Camera DGP-DCM01, combines a translucent body design with a secondary selfie-friendly front screen.

Zhongyi Optics, known as Mitakon, has announced a series of ultra-fast T1 cinema prime lenses for full-frame cameras.

In May, 7Artisans announced the Max AF 135mm f/1.8 full-frame portrait prime, but only for Nikon Z mount. Now Sony E-mount and L-Mount cameras are getting some love.

Manfrotto has announced the Uncover bag series, which it refers to as a range of carry solutions designed for creators and urban travelers whose daily routines are in constant motion between work, content creation, and weekend trips.