Equipment

Photographers use all kinds of equipment to craft their art, from cameras and lenses to lights and accessories. We cover the latest news and information on the tools of the trade in the photography industry.
Multiple camera lenses of various sizes and brands are arranged diagonally on a vibrant, gradient background with green, yellow, and orange hues. The lenses are viewed from different angles.

The Best Deals on Lenses for Every Major Mount

Spring often brings a wave of lens promotions, but this week’s deals stand out for the sheer range of systems included. From compact APS-C zooms to flagship telephoto glass, several major mounts are seeing meaningful discounts right now, including Canon RF, Sony E, Nikon Z, Fujifilm X, L-Mount, and Micro Four Thirds.

Two camera lenses are displayed side by side against a neutral background, one in white and the other in black. Both lenses have "56/1.7" prominently printed on the front.

Meike Launches Ultra-Light 56mm f/1.7 APS-C Portrait Prime

Meike has officially launched the latest addition to its growing Air Series lineup, the Air AF 56mm f/1.7 APS-C lens for Sony E-mount cameras. First shown publicly at CP+ 2026 earlier this year, the compact portrait prime is positioned as an affordable, lightweight option for creators seeking strong subject separation without adding significant bulk to their kit.

A camera lens filter with its case sits on a mossy rock in front of a rocky, cave-like background. Text reads "AERO UV" and "APEX SERIES.

Brightin Star Launches Ultra-Thin UV Filters

Lens maker Brightin Star has announced a new Aero UV Filter lineup, a series of ultra-thin UV protection filters designed to deliver minimal optical impact while offering everyday lens protection for photographers and filmmakers.

A hand inserts a memory card labeled “960GB” into a camera. Another memory card labeled “480GB” is inserted beside it. The camera shows detailed buttons and controls near the card slots.

AI-Driven Volatility Continues to Increase OWC Storage Prices

Last week, news started floating around about an impending price hike for OWC storage products, with Japanese outlet DCWatch reporting increases of over 30 percent domestically. Fortunately, most of the price increases in the U.S. are much smaller than that, but photographers are understandably on edge given the widespread inflation in the storage market.

A box of OptiColour 200 4x5 color negative film is on the left. On the right, two developed film negatives and a camera lens are placed on a white surface.

OptiColour Expands Into Large Format as Analog Continues Its Resurgence

Large format photographers have a new option on the table as OptiColour 200 makes its debut in 4×5, 5×7, and 8×10 sheet film. Built on the Wolfen NC200 emulsion, the film brings a familiar look to a format that continues to attract fine art, portrait, and landscape photographers seeking maximum image quality and tonal control.

Four Lexar Professional memory cards of different sizes and types are displayed against a vibrant background with orange and blue flames. The cards show capacities of 256GB, 1TB, and 4TB with various speed ratings.

Huge Batch of Lexar Memory Cards Are up to 70% Off, Actually Making Them Affordable

Spring isn’t just bringing new gear cycles, it’s also delivering some of the most aggressive memory card discounts we’ve seen in a long time. Across Lexar’s CFexpress, SD, and microSD lineup, prices have dropped sharply, often paired with additional in-cart coupons that push savings even further. In some cases, these feel less like routine promotions and more like a temporary reset in the memory card market.

A Leica film camera with a mounted lens sits on a magazine beside a silver lens and a lens cap. Next to it is a close-up of a camera lens showing detailed focus and aperture markings.

Funleader Updates Contax G35 Leica M Conversion Kit With New Black Edition

Funleader has announced that its Contax G35 Leica M Conversion Helicoid V2 is now available in an updated Black Edition, introducing a refined take on its non-destructive conversion system for adapting Contax G lenses to Leica M cameras. The new version focuses on improved materials and handling, while maintaining the core philosophy of preserving the original optical design.

A black Kase Reflex 150mm f/5.6 AF camera lens with a Z-mount, shown upright against a plain white background. The lens features visible switches and branding on its body.

Kase’s AF 150mm f/5.6 Reflex Lens Embraces Wacky Donut-Shaped Bokeh

Kase, arguably best known for its filters, also makes lenses. While some of these are normal, like the AF 85mm f/1.4 portrait prime, others are a bit unusual, like the manual focus 200mm f/5.6 reflex (mirror) lens. Kase's newest lens is yet another reflex prime, but this time it comes equipped with autofocus.

A collage of five different camera bags and cases, including backpacks, messenger bags, a hard case, and an open padded bag with adjustable compartments, displayed against a blurred, colorful background.

Big Discounts on Every Kind of Camera Bag for Photographers

Spring often brings a shift in how photographers move. There's more travel, more location work, and a renewed focus on portability. With that comes the need for camera bags that match different shooting styles, whether that’s lightweight everyday carry or fully protected transport for larger, pricier kits.

Two retro-style cameras, one beige and one black, labeled "Rewindpix," are side by side on a glossy surface with a dark background. Both cameras feature large lenses and prominent viewfinders.

This Compact Digital ‘Film’ Camera Has Raised Nearly $900,000

Last December, photographer and designer Xiao Liu announced Rewindpix, a digital, screen-free compact camera designed to offer an analog experience. It launched on Kickstarter earlier this month, and with 11 days left in the campaign, it has shattered its funding goal by over $870,000.

A Nikon Nikkor 24-105mm f/4-7.1 camera lens stands upright against a bright yellow background, with a "PetaPixel Reviews" banner in the lower left corner.

Nikon 24-105mm f/4-7.1 Review: Hey, This Kit Lens Is Good!

The Nikon Z system needed a new kit lens. The 24-120mm f/4 is one of the best lenses I’ve ever used, but it isn't exactly affordable and is understandably beyond the budget of many beginner photographers. The 24-50mm is a decent optic, but it has a slow aperture range and a limited focal range for general-purpose photography. Even the Nikon 24-200mm and Tamron 25-200mm is a bit too expensive for a beginner.

A split image shows a camera mounted on a flexible tripod, with the tripod legs angled and gripping the edge of a concrete wall outdoors. The camera is pointed toward the street or building.

This New Tripod Doesn’t Need the Ground At All

Nearly all tripods have one thing in common, they stand on the ground (or a floor). While there are some exceptions, like the GorillaPod, they are small and aren't built for full-size professional camera systems. A new Kickstarter product, Viperpod, rethinks the tripod from the ground up, and says "no thank you" to traditional use cases.

A woman stands in a garden taking a photo with a camera at sunset, surrounded by green plants and purple flowers, with a white picket fence and houses in the background.

Spring Gear Guide: Everything You Need for Great Shots

With these products from ProMaster, a brand known for designing photography gear for every creator, you’ll be ready to spring into action when the weather is warmer. From a supremely lightweight and compact tripod to new straps to sport your camera in style, premium filters for flawless images, Rugged SD cards made to withstand the elements, and a shoulder bag to safely store it all while you’re on the move, this list has everything you need for a spring refresh.

Close-up of a green smartphone with a large circular Leica camera module. Text on the right reads, "THEY'RE GREAT BUT..." against a black grid background.

Even Tech Reviewers Don’t Think Smartphones Can Replace Cameras

In his review of the new Oppo Find X9 Ultra, famous tech YouTuber and enthusiastic photographer Marques Brownlee (MKBHD) not only evaluates Oppo's latest slab phone, but he also waxes poetic about mobile photography and smartphone cameras in general, arguing that no matter how good phones get, they won't replace dedicated cameras for hardcore photographers. He's right, and it's refreshing to hear someone in the broader tech space say so.

Close-up of a professional ARRI film camera with a large lens labeled "16," surrounded by blurred people and bright lights in the background, suggesting an event or exhibition setting.

Xelmus Teased the World’s Widest Anamorphic Lens

Xelmus used NAB Show 2026 to preview what may be one of its most ambitious optics to date, the Aura 16mm 2x anamorphic lens. Still in prototype form, the lens is being shown as a proof of concept for what the company describes as the world's widest anamorphic lens, a creatively driven addition to its growing anamorphic lineup.

A person inserts a pink digital sensor into a vintage Nikon film camera. The text "I'm Back Roll" and "Is This Real?" appear over the image.

Everything You Need To Know About I’m Back’s $850,000 APS-C Kickstarter

The I'm Back Roll APS-C launched on Kickstarter earlier this month to significant attention and support. With over two weeks left in the campaign, the I'm Back Roll APS-C has shattered its $44,603 goal, garnering nearly $850,000 in pledged support at the time of writing. But what exactly are people actually backing: an ambitious project or a wild dream?

A close-up view of a rifle scope mounted on a firearm, next to a separate black Picatinny rail mount with four slots, displayed against a white background.

New Accessory Lets Photographers Attach Gun Sights to Their Camera

Although they serve extremely different purposes, there has long been an overlap between photography gear and firearms that goes far beyond the concept of "shooting" photos. A new accessory from Japanese company Etsumi, which, alongside making its own gear, also distributes products from brands like Shimoda, Tenba, and f.64, to name a few, makes the connection between cameras and guns even clearer.

A camera connected to a laptop with an orange cable sits on a marble table. The laptop screen shows a blurred image of a person, and sunlight casts shadows across the table.

The Screen That Changes the Shoot

One of the most overlooked decisions on a commercial photo set is what everyone sees on the monitor.

A Canon G7X digital camera with a zoom lens is displayed against a red, striped background.

How to Buy the Limited Edition 30th Anniversary Canon PowerShot G7X III

The limited edition Canon PowerShot G7X Mark III 30th Anniversary Edition camera has begun arriving in select markets, including the United Kingdom, where it's in stock right now, and Australia, where photographers have already begun scalping the special camera on eBay. Photographers in the United States can get their hands on the camera beginning on April 28 (in most cases), and here's how.

Five different digital cameras are displayed against a bright green background. The center camera’s screen shows a young girl smiling, while the other cameras surround it, facing various angles.

Save Big on a New Camera With These 20 Great Deals

Spring is a time of new beginnings, including for photographers. Whether that means stepping into a first interchangeable lens camera or upgrading an existing kit, it's a good time to upgrade. With a wide range of discounts on mirrorless systems right now, it’s a good time to reassess which gear fits your workflow.