Prime Day has arrived, which means deals on nearly every product under the Sun. For photographers, the big question is: What are the best deals on cameras? There are a fair number of pretty compelling ones, from instant film cameras all the way up to professional-grade digital cameras.
GoPro needs a win right now. Competition from DJI and Insta360 has never been stronger, its profits are down, and it has not released a flagship Hero Black camera in nearly two years. The GoPro Mission 1 Pro ($699) is its best chance to turn things around.
ObscuraFlex, the system designed to function as both a digital viewfinder and a full-frame digital back for large format cameras such as 4x5 systems and adapted vintage platforms, is expanding beyond its original smartphone-first workflow.
Pelican has announced the Next Generation Protector Series, an update on its most well-known hard cases that most photographers simply refer to as a "Pelican case."
Looking to upgrade your content creation kit for less? SmallRig's Prime Day sale includes major discounts across tripods, lighting, batteries, smartphone filmmaking accessories, camera support gear, action camera accessories, and creator-focused tools, with savings available on many of the brand's most popular products.
NiSi has announced the 16mm f/2.8 ultra-wide prime lens for Fujifilm GFX and Hasselblad XCD mounts. With a 35mm equivalent focal length of 12.6mm, the lens is not only extremely wide, but it is also the fastest such prime lens available for medium format systems.
Is it a DJI Osmo? Is it an Insta360 Luna? Nope, it's a Goojodoq GFS025, and it, for whatever reason, is a handheld camera fan.
In an era where we are obsessed with megapixels, AI-driven autofocus, and high-ISO performance, I find myself regularly putting down my Leica M10-R and my Leica M11-P to pick up a tool that, on paper, has no business competing in 2026: the Leica M9 Monochrom.
Japanese photo retailer Shoten Kobo is now selling the Wahei Optical 'Peace' 35mm f/1.4, a classic-looking, clearly Leica-inspired 35mm f/1.4 lens for M mount.
OM System Cameras have an enormous range of unique and uncommon features. Getting to know what they do can open up whole new photographic opportunities.
Looking for a Father's Day gift for the dad-slash-photographer in your life, or maybe that's you? This week's Father's Day deals include substantial savings on cameras, lenses, and tripods from Canon, Nikon, Sony, Panasonic, OM System, Manfrotto, Gitzo, Falcam, Fotopro, and Zeiss, with discounts of hundreds to thousands of dollars on select items.
7Artisans has introduced its new Dream Cine Lens Series, a full-frame manual-focus lens lineup designed for creators stepping into filmmaking. Built around a unified cine workflow, the series aims to bring professional cinematic control into an accessible, lightweight system for independent filmmakers, content creators, and film students.
DZOFilm has announced the Octopus II, a new lightweight lens adapter that enables filmmakers to use Arri PL-mount lenses on Sony E-, Nikon Z-, Canon RF-, and L-Mount cameras.
This week, Lee Morris at Fstoppers published a video titled "Your Memory Cards Are Probably Fake." In it, he asserts that scam companies are so prevalent and so good at faking their products that it's likely nearly every photographer is a victim.
Few cameras can claim to have the impact of the DJI Osmo Pocket 3, which delivered a compact, affordable gimbal camera that proved enormously popular. So popular, in fact, that DJI’s closest rival Insta360 has decided to get in on the compact gimbal cam action with the new Insta360 Luna Ultra.
Xtra has revealed a host of specifications and a pricing window for its impending Muse 2 Pro, a DJI Osmo Pocket 4P look-alike that will be the only challenger to Insta360's Luna Ultra in the United States.
The Sony a9 III's 24-megapixel global shutter image sensor has a wide range of benefits for both photographers, including exceptional swiftness and flash sync at any shutter speed. This latter benefit has gotten significantly more useful for professional photographers thanks to a firmware update for eight of Profoto's lights.
Map Camera's latest sales charts reflect yet another strong month for Fujifilm, headlined by scoring four of the top five places in May. And finally, after five months at the top, the Sony a7 V relinquished its title as the best-selling new digital camera.
Brightin Star has teased the upcoming MF 14mm f/2.8, a new manual-focus ultra-wide-angle lens designed for landscape, architecture, interior, and astrophotography applications.
Maono has introduced its new P Series Hybrid Audio Interface range, designed for modern creators working across multiple platforms and devices, including laptops, smartphones, tablets, cameras, and livestreaming setups. The lineup includes the Maono P1 and P2, both built to simplify multi-device audio workflows while delivering high-resolution recording and low-noise performance.
Viltrox has announced that its super-slim, ultra-lightweight AF 28mm f/4.5 Chip lens for full-frame mirrorless cameras is coming to L-Mount.
The manual-focus Nokton Classic 35mm f/1.4 prime lens for Canon RF and Nikon Z-mount cameras that Cosina Voigtländer first unveiled at CP+ in February has been fully revealed, including new sample photos and availability information.
KEH is one of the largest pre-owned camera sales operations in the world, and the headquarters can be found in the Peach State. KEH is also the biggest and longest-standing supporter of the PetaPixel YouTube show, so we were excited to finally had an opportunity to visit the warehouse and see the operation for ourselves.
Atlas Packs has launched the Atlas ONE, a system of three ultralight backpacks that work as a low-profile everyday pack and turn into a camera bag only when the day calls for one.
Looking to upgrade your camera carry setup? This week’s Peak Design deals offer deep discounts on backpacks, slings, totes, messengers, travel systems, and accessories, with savings spanning both everyday carry and professional travel kits.
Samyang has teased a new Schneider-Kreuznach x LK Samyang lens on its Instagram, and it looks like the new AF 60-180mm f/2.8 zoom lens the companies debuted at CP+ in Japan in late February is getting its full reveal.
Another firmware update has arrived with issues and warnings. This time, it's the Panasonic Lumix S9 with problems.
Neewer’s latest lighting release introduces two very different flashes aimed at modern photographers working across both studio and location environments. The Q120 outdoor strobe focuses on compact, battery-powered portability for off-camera work, while the Z3R TTL round-head speedlite brings a more refined on-camera experience with a touchscreen-driven interface. This hands-on review looks at how each unit translates its design into real-world shooting situations.
After reporting that Zeiss has discontinued its legendary Otus lenses for DSLR cameras, Zeiss alerted PetaPixel that while, yes, it has adapted its product portfolio, some of the company's DSLR lenses are so popular that the company will keep making them.
Slovenian photographer and founder of Ondu, Elvis Halilović, has unveiled the Ondu Eikan 8x10", a new lightweight, handmade large-format field camera.
Insta360 has announced a limited-edition Hello Kitty-themed Go Ultra bundle, which includes not only a pink camera emblazoned with the iconic Sanrio character but also a set of themed physical accessories and digital extras.
We were sitting on a train between neighborhoods in Osaka, Japan, when Chris Niccolls turned to me. "I'm thinking of buying a new camera," he said. I was shocked. Chris, who has a different camera in hand every week because of his job as a reviewer, actually wanted to own one. "I want something small."
Lomography's latest release, a pair of new colorways for its popular Sprocket Rocket 35mm panoramic film camera, is a real Dr. Jekyll and Mr. Hyde situation. One of the new colorways is beautiful and understated, while the other is super ugly. The fun part is that some readers may not know which of the two colorways is the ugly one.
I like rangefinders. When I got back into photography, it was through the experience I had with the Fujifilm X100VI. While not a true rangefinder, it scratched that itch. Later that year, at the urging of Chris Niccolls, I picked up a Voigtlander Bessa R2a, and my fate was sealed.
Joby has announced the new HandyPod Clip Extend, a compact tripod designed to serve multiple roles for content creators, vloggers, and photographers.
Chengdu Qiongjie Yingchuang Culture and Entertainment is a Chinese immersive imaging company. It recently captured a rocket launch on the Gobi Desert using Blackmagic Design's extremely impressive Ursa Cine Immersive camera, capable of capturing greater than 8K resolution video across two lenses, one for each eye in an Apple Vision Pro headset.
There has been chatter about Sony making its own medium format camera system for about as long as Sony has made image sensors for other brands' medium format cameras. Sony's recent reveal of the 65mm-format Rialto 65 image sensor block for Venice 2 cinema cameras has only strengthened these rumors. However, the speculation is pipe dreaming, at best.
After trickling out information slowly since it initially revealed the camera back in February, Insta360 has finally pulled the curtain fully off the Leica-branded gimbal camera it calls the Luna Ultra.
7Artisans has partnered with the historic Seagull brand to introduce the limited-edition Seagull × 7Artisans M 35mm f/1.7, a new full-frame manual-focus lens designed for Leica M-mount rangefinder cameras.
As content creators wait to learn more about the DJI Osmo Pocket 4P, its biggest competitor, the Insta360 Luna Ultra, is likewise keeping key facts close to the vest.
Moment is updating its Long Weekend camera bags and accessories with a bright, summer-themed color while adding a couple of new pieces to the line: a new crossbody camera pouch and a braided rope camera strap.
The Osmo Pocket 4P is starting to get more visible online as DJI is putting it into the hands of reviewers and content creators this week. That said, most of this camera is still a mystery -- and that's the way DJI wants it.
As promised, photographer James Warner, known for his YouTube channel snappiness, created a full-length video about his ultra-rare Polaroid X530 compact camera. The weird 2004 digital camera has a Foveon X3 image sensor, marking the first and only time a Foveon sensor was utilized by a non-Sigma digital camera.
Oyen Digital recently announced the U35 Bolt+ USB4 (80Gbps) portable SSD that makes some pretty lofty promises. Designed for speed and built to withstand the elements, Oyen says it delivers up to 6,000 MB/s transfer speeds. That would be the fastest PetaPixel has ever seen.
Viltrox has introduced two new additions to its Evo series lineup, the AF 75mm f/1.8 Evo and AF 90mm f/2.2 Evo, designed specifically for APS-C mirrorless systems. Built for Sony E, Nikon Z, and Fujifilm X mounts, both lenses focus on delivering professional portrait performance in a compact and lightweight form factor.
For several summers, I have taught drone photography in Iceland’s highlands under permits issued by the country’s nature conservation agency. I applied on time, followed every condition, and never received a complaint from a ranger, another visitor, or the agency itself.
Amongst the plethora of different versions of the Leica M 35mm f/1.4 Summilux lenses, the “11873” model has garnered special attention. This double-aspherical design is famous for its lens character and classic glow at wider apertures. Of course, lens aficionados have driven the price of this original lens to astronomical values, which is where Light Lens Lab has stepped in.
As Zeiss turns the page to its Otus ML series of lenses for full-frame mirrorless cameras, it appears that the company's legendary Otus DSLR lenses are finally finished.
Another day, another Kodak Charmera knockoff. Although, at least this time, it looks fun.
Viltrox has announced the new DC-550 Pro II, a compact 5.5-inch camera monitor designed for filmmakers, videographers, and content creators who need professional monitoring tools in a lightweight package.
