Equipment

Freefly has joined the L-mount alliance, becoming the 11th company to do so since it became a standard back in 2018.

Ricoh has revealed a new logo and slogan to celebrate the 30th anniversary of the GR series of cameras. The new visual and the messaging "Forever a Snapshooter" will be used throughout the rest of 2026.

Although DJI just unveiled the Osmo Pocket 4 this morning, rumors of the next Osmo Pocket are already swirling.

Kondor Blue has officially acquired and integrated Element Filters, marking a strategic expansion into optical filtration and a significant step beyond its established camera rigging and power ecosystem.

Godox has announced the EazyFlow Series, a new lineup of foldable softboxes designed to streamline on-location lighting with faster setup, compact storage, and broad compatibility across lighting systems.

For a year now, DJI has been issuing notes at the end of its product launch press releases saying that its drones and cameras weren't officially available from its US-based web store. But at the same time, US retailers did still find a way to stock the products. With the Osmo Pocket 4, that changed.

Memory and storage device manufacturer Glyph is expanding beyond external solid state drives and into camera memory with the announcement of a series of CFexpress Type B cards and a high-end card reader.

Alongside the exciting new Cine-Servo 40-1200mm T5.0-10.8 video lens, Canon also unveiled the MS-510 Multi-Purpose Camera at NAB 2026. This highly specialized new camera is not built for typical consumer use, but it's still worth checking out thanks to its impressive technology.

Orico has announced a new MiniRaid Docking Station that features two M.2 SSD bays, hardware RAID, an integrated fan, and multiple ports to not only act as a backup solution for desktop computers but also expand usability.

Last July, Sony surprised the photography world by unveiling the RX1R III, arriving so many years after the RX1R II that many RX1R fans had all but given up hope of a new model ever coming. Sony even released two more A-mount DSLRs after the RX1R II, to put the wait into perspective. So what took so long? Sony told PetaPixel that it needed to develop the right technology to make a new RX1R camera worth it, and that tech took time.

Less than two months after unveiling the Voigtländer Nokton Vintage Line 75mm f/1.5 Aspherical lens for Leica M-Mount cameras, Cosina has revealed yet another 75mm VM lens, the ultra-compact Voigtländer APO-Skopar 75mm f/2.8.

SmallRig has announced a new Universal Cooling System for mirrorless cameras, designed to help manage heat during extended shooting sessions. Available in two versions, Hybrid Cooling and Basic Cooling, the system offers different approaches to temperature control depending on shooting needs and environments.

Canon has unveiled the Cine-Servo 40-1200mm T5.0-10.8 lens, a new version of the company's extremely popular Cine-Servo 50-1000mm T5.0-8.9 lens.

When Shenzen Sonida Digital Technology Co. Ltd. joined the Micro Four Thirds system in February, it was easy to wonder about the quality of Sonida's future products. However, the company has publicly expressed a strong desire to make high-quality new imaging products.

DJI is gearing up to launch what could be its last drones cleared for sale in the United States under new FCC regulations. Following a teaser posted to Instagram today and a wave of credible leaks, the upcoming DJI Lito drones look like not just DJI's next compact release, but potentially the final models to receive FCC certification in the U.S., pending ongoing legal battles.

Leica Camera has announced that its brand new Leica Store in Chicago will open its doors on April 30. Alongside the retail presence, the new Leica location in Chicago will also feature a beautiful gallery, reflecting Leica's continued commitment to the art and culture of photography. To mark the occasion, Leica will also launch a very limited special edition M11-P that celebrates Chicago's rich artistic history.

The Sony a7 V has been the best-selling new digital camera at major Japanese photo retailer Map Camera every month since it released in December.

Deity has announced the PR-4, which it calls the world's smallest six-track field recorder and which it claims is the only field recorder under $6,000 to feature an internal backup SSD, AES3/AES42 support, and an internal battery.

Blackmagic Design has announced the URSA Cine Immersive 100G, the world's first immersive cinema camera designed specifically for live production with Apple Immersive Video.

DZOFilm has unveiled Arcana, a new series of 1.5x hybrid anamorphic lenses designed for full-frame cameras. The company says its new lenses offer filmmakers the style and character of 2x anamorphic lenses without the larger size and weight.

Westcott has introduced the Westcott S18 Mini Flash, a compact and affordable lighting solution designed to make flash photography more accessible to photographers at all experience levels. With its minimalist 90s style, the S18 emphasizes simplicity, portability, and affordability, arriving at a modest $39.90 price point.

ProGrade Digital, makers of memory cards, card readers, and solid state drives, has announced that it will be forced to raise prices in May as the flash memory shortage has put too much pressure on its business.

Atomos has acquired Flanders Scientific, a major name in the professional reference monitor space.

ShiftCam has announced V-Series, which it describes as "the next generation of mobile optics." The V-Series comprises four new add-on lenses for smartphones: a fisheye, a wide-angle, a telephoto prime, and a macro.

The DJI Osmo Pocket 4 has been rumored for a while, even leaking a couple of months ago. Well, it's official now, and DJI is teasing a full reveal next week.

Spring is one of the most active seasons for photographers, with shifting light, new color in the landscape, and increased wildlife activity all happening at once. That makes it a practical time to reassess gear, especially as many retailers are offering meaningful discounts across lenses, cameras, and support equipment.

TTArtisan has introduced the TTArtisan AF 17mm f/1.8 Air, a compact and lightweight wide-angle prime designed for APS-C mirrorless systems. Available in Sony E and Fujifilm X mounts, the new lens emphasizes portability, fast aperture performance, and everyday versatility at an accessible price.

OM Digital Solutions (OMDS) officially announced the OM System OM-1 Mark II IR in Japan, a new infrared version of the OM-1 II released in early 2024. The new camera is designed primarily for industrial and scientific applications.

Eizo has announced the ColorEdge CS3200X, a new 31.5-inch 4K UHD (3840 x 2160) monitor that promises extremely accurate color rendering for professional photography, videography, and design workflows.

Last week, Insta360 unveiled the Snap selfie monitor for smartphones, but only in Asia. Today, the company unveiled its latest mobile accessory across global markets.

Brightin Star has introduced the MF 11mm f/2.8 II, a next-generation update to its ultra-wide prime lens that brings a refreshed design and optical improvements to its existing lineup. The new version maintains its predecessor's distinctive field of view while refining handling and image performance for full-frame photographers.

Polaroid has announced the launch of the Polaroid Hi-Print 3x3, expanding its Hi-Print lineup with a new device that functions as both a photo printer and display frame, designed to turn smartphone images into larger, display-ready square prints.

Like numerous other lens makers, Cosina Voigtländer makes binoculars. Cosina brought its brand new Voigtländer Mod. Vienna binoculars to CP+ 2026, but they were lost in the shuffle of new photo gear and are only just now starting to launch in global markets. The new binoculars are very stylish, featuring some of the style and charm of Voigtländer's beloved photo lenses.

Think Tank Photo has announced a pair of new sling bags for adventurous photographers, the PhotoCross V2 Sling. Available in 11- and 14-liter versions, the bag features a single shoulder strap and is designed to offer photographers quick, comfortable access to their gear without removing the bag.

The Fujifilm X-E5 is already a beautiful camera, arguably one of the best-looking new models released last year. SmallRig wants to make the X-E5 even more stylish (and functional) with a new wooden grip and Arca-Swiss tripod plate attachment.

GoPro has published a second look at its upcoming "new generation" of camera which features the new GP3 processor and is expected to launch sometime in the next few months.

Last September, Genki announced a Kickstarter for the ShadowCast 3 and the Covert Dock 3, pitched mainly as a way to play console games through a laptop computer. While that remains the primary function, it's a surprisingly versatile system.

Although the plan had been for NASA Artemis II astronauts to bring just Nikon D5 DSLR cameras with them to space, last-minute requests by the crew helped get a Nikon Z9 aboard Artemis II before it launched into space yesterday.