announcement

Datacolor has announced the Spyder X2 Elite and X2 Ultra, its next generation of color calibration tools for displays that delivers precision color calibration in less than two minutes.

Lume Cube has announced a pair of tube LEDs that are designed to be the ultimate lighting tools for content creators and videographers on the move: a 12-inch, $170 Tube Light Mini and 48-inch, $400 Tube Light XL.

Skylum has released update 1.9 update Luminar Neo that brings a heavily-requested Undo/Redo functionally to the artificial intelligence-powered photo editing application.

Atomos has made a set of announcements in advance of NAB 2023 that includes the addition of cloud-based editing in a browser from anywhere with Atomos Edit, support for Sony's Ci Media Cloud through Atomos Cloud Studio, and a real-time streaming Pilot Project with Streamonix.

OWC has announced its new Innergize software for memory cards, new memory card readers, and its new Jellyfish XT Network-Attached Storage (NAS) Solution.

Sony has announced a "significant" new firmware update for the Cinema Line FX3 and FX30 camera systems that enables the cameras to shoot DCI 4K in true 24 fps and adds anamorphic lens de-squeeze and breathing compensation.

Chinese lens manufacturer Zhong Yi Optics has announced the Mitakon Creator 28mm f/5.6 lens, a $299 recreation of the Leica Summaron M 28mm f/5.6 which the company says has a "faithful adherence to the original lens characteristics while maintaining an affordable price for photographers".

DxO has announced an update to the PhotoLab software which brings much more powerful control over color, allowing users to simulate ink and paper combinations when soft proofing.

Venus Optics has announced the Laowa 6mm f/2 Zero-D MFT rectilinear lens, the "Photo Version" of the previously released 6mm T2.1 Cine Lens that offers the same image quality as the cine version but finally adds electronic components for in-camera controls and proper EXIF information recording.

Canon has announced the new Speedlite EL-5, a powerful and portable flash unit for advanced photographers that's the company's first flash designed for the Multi-Function Shoe found in the latest EOS R mirrorless cameras.

Venus Optics today announced two new ultra-fast Laowa lenses in the Argus lineup. They are the Laowa Argus 18mm f/0.95 APO lens for Micro Four Thirds cameras and the Laowa Argus 25mm f/0.95 APO lens for APS-C crop sensor cameras.

British LED lighting manufacturer Rotolight has announced a new Indiegogo campaign for Pro Editions of its most successful photo and video LED lights - the NEO 3 and AEOS 2.

DxO has announced updates to its PhotoLab 6 and Viewpoint 4 software packages adding artificially intelligent (AI)-powered features and new tools for photographers.

Westcott has announced the new L60-B 60W Bi-Color COB LED, an "ultra-portable" 60-wat bi-color light designed for video and photo content creators.

Datacolor has announced an expansion to its Spyder Checkr product line with the addition of the new Spyder Checkr Photo, a color reference tool that provides a fast, easy way to ensure accurate and consistent color from the first shot captured.

With 75% of their users believing video quality matters for job success, HP has announced a new line of products with the promise of studio-quality video conferencing while at home.

Infinite Tools has released the 2.0 update to the Infinite Unify Panel for Photoshop that adds several new features as well as full compatibility for Apple Silicon devices.

Nikon has announced the Z30 mirrorless camera designed specifically with video content creators in mind. The new 20-megapixel APS-C (DX) camera is lightweight, small, and packed full of features for vlogging and streaming.

Hey everyone, my name is Jaron Schneider and I'm the Editor in Chief here at PetaPixel. I'm pleased to announce that we are launching a new weekly newsletter called Clipped Highlights that adds more insight into the most important stories of the last week.

Moment has announced the 1.33x Anamorphic Lens Adapter, which it says can change any optic -- vintage or modern -- into an anamorphic lens.

Fujifilm has announced the Instax Mini Link 2 Smartphone Printer and free Mini Link 2 downloadable app that turns your smartphone images into Instax Mini Prints.

DxO has released version 5 of the Nik Collection photo editing suite of plug-ins for Adobe Photoshop and Lightroom Classic. This latest version includes major updates for Color Efex and Analog Efex, as well as improved local adjustment tools, an overall smoother user experience, 29 new film emulations, and a brand new tool to reduce haze.

Japan Camera Hunter (JCH) has announced the development of FuguFilm 400, a 400 ISO positive film emulsion set to arrive later in 2022. JCH claims it is the first completely new reversal film emulsion in nearly two decades.

Xiaomi is back with another trio of high-end smartphones and has released the new 12 Series made up of the Xiaomi 12 Pro, Xiaomi 12, and Xiaomi 12X.

The Mobile Photography Awards have announced its 11th annual selections for the best works of international photography captured with smartphones.

Since the initial release of the iPhone in 2007, the device has been seen as the benchmark for premium smartphones and has the price tags to match it. To address this, Apple has announced the new iPhone SE, which has a price of $429 that makes it the most affordable iPhone. The smartphone is packed with the same A15 Bionic chip, 5G service, and many other features found in the top tier iPhone 13 Pro.

After several smaller announcements, teases, and leaks, Oppo today has officially announced the much anticipated Find X5 Pro that was co-developed with Hasselblad for $1,450.

Nikon has announced the 400mm f/2.8 TC VR S for full-frame mirrorless Z-mount cameras. This company describes this $14,000 lens as a high-performance super-telephoto prime that is designed to work seamlessly with the new Nikon Z9.