A significant part of the appeal of Fujiflim's X and GFX Series cameras is Fujifilm's phenomenal Film Simulations. While many photographers enjoy these carefully created simulations straight out of the box, experimental shooters can also build their own in-camera and save them as custom recipes. Photographer Oliver Mandic has built a free web tool to help Fujifilm owners craft new image recipes based on the look they want and the subject they like capturing.

Austrian photographer Markus Hofstaetter purchased a century-old Eastman View Camera No. 2-D, also known as the Kodak 2D, more than six months ago and has since spent the time since restoring the camera to its former glory. After all the time and effort, the 104-year-old camera is reborn.

Kim Sajet, the director of the National Portrait Gallery (NPG), has resigned just days after the Smithsonian Institution attempted to challenge President Trump's firing of her.

Viltrox's newest lens, the AF 85mm f/1.4 Pro for full-frame Sony E-mount cameras, aims to punch far above its weight. The $600 fast portrait prime promises stunning photos with silky-smooth backgrounds and a swift, accurate autofocus system.

Social media users are convinced that this bizarre walk will guarantee that photographers capture the perfect candid shots.

Ever since the release of AI video generator Google Veo 3, there has been an avalanche of novel videos making use of the cutting-edge technology; bringing bible influencers to life and even an AI ad ran on the NBA Finals.

This week on June 17 and 18, B&H is hosting the BILD Expo at the Javits Center in New York City. It's becoming the biggest photography show in the United States and there are some killer deals to be had if you're able to show up in-person, but there are also some great discounts to be found online, too.

Photographer Cindy Sherman has launched an initiative that allows her damaged prints to be destroyed and replaced with new, artist-approved versions to preserve her iconic images for future generations.

An urban explorer photographer was arrested after accidentally locking himself in a jail cell overnight when he broke into an abandoned prison to take photos.

Two tourists in Italy have been roundly criticized for sitting on a "Van Gogh" chair and badly damaging the artwork.

Shutterstock is launching a major rebrand today, accompanied by a host of generative AI offerings that leverage its vast library of multimedia content.

A 17-year-old who filmed crucial footage of the Air India plane crash that has so far killed 270 people has been left traumatized by the event.

Back in 2015, a question popped into my head during a weather hold at a New Jersey helicopter hanger: “Could you capture the entire island of Manhattan in a single image?”

In April, DJI urged the US government to start the mandated security audit of its business -- an audit congress ordered as part of a structured approach for evaluating the security concerns of Chinese-owned companies. Now half a year has passed and DJI says the US still hasn't started the audit -- and the clock is ticking.

Two weeks ago, enterprise software developer Digimarc released a Chrome extension that could verify and display image provenance for photos or designs embedded with C2PA Content Credentials. After two weeks of testing, PetaPixel found it to be mostly useless, but that's only because the C2PA rollout has been so disjointed.

As digital imaging and video technology keep evolving, capturing and delivering sharp, clean visuals without losing time has become essential for photographers and creators alike. Aiarty Video Enhancer arrives as the newest breakthrough in AI-powered video clarity and speed, raising the bar for those who need fast, flawless results to bring their footage to life.

In May, Yashica announced two versions of an upcoming digital camera called the FX-D, a digital camera that sports many analog-inspired features (including a film advance lever). Both of those original options feature a pentaprism-like bump above the lens, but it was just for looks: there was no viewfinder.

A New York City homeowner discovered a phone -- covered in duct tape with only the camera lens exposed -- buried in her front lawn. It is believed to be part of a growing trend in which burglars plant covert cameras to spy on potential victims and track when they leave.

A woman who found a century-old family photo album in a dumpster while living on the streets later tracked down the family's descendants.

Wedding, sports, and event photographer Josh from Michigan-based SBJ Studios has gone viral for his flaming hot portraits that he creates by setting his Canon lens on fire. Yes, really.

Google-owned iPhone editor Snapseed has received its first major update in years which brings a redesigned editing experience as well as a host of filters inspired by popular Kodak, Fujifilm, Polaroid, and Technicolor film stocks.

A camera trap captured the first-ever photographic evidence of a clouded leopard preying on a Bengal slow loris.

President Trump is reportedly set to extend the deadline for the sale of TikTok for a third time -- as the threat of a U.S. ban looms next week (June 19.)

Electric Sheep is an AI-powered video platform that can edit videos while adding AI-generated elements to them by harnessing different machine-learning models.

Instagram will allow users to rearrange the photos and videos on their profile grid, changing how their content is displayed to followers.

A new ultra-black paint may offer a practical solution to the growing problem of light pollution caused by satellites.

In April, ChatGPT users stumbled across the AI's unnervingly accurate ability to locate where just about any photo was taken. At first blush, it seems harmless, but a recent story on Vox points out that it's now very easy to stalk someone from just their social media photos.

The European Space Agency (ESA) has announced that its Solar Orbiter spacecraft has captured the first-ever images of the Sun's poles from outside the ecliptic plane, or the plane that contains the Earth's orbit around the Sun.

We have all seen the online drama and hate that has been thrown at the recent photographs of Pamela Anderson, age 57. This Canadian-American actress, model, and media personality has been the center of attention for nearly four decades.

Pearla, an iPhone camera app that was built to provide more manual controls and a "film emulation" experience on mobile, has released a major update today that features a completely redesigned interface and enhanced video capabilities.

Self-described "AI Filmmaker" PJ Ace was hired by gambling brand Kalshi to make what he describes as the "most unhinged" commercial possible and, perhaps unsurprisingly, Disney-owned ABC approved it and ran it during the YouTube TV broadcast of game three of the NBA Finals this week.

Meta has rolled out new generative AI video editing features called "Restyle" across three platforms including Edits for Instagram.

Leica has announced the Vario-Elmarit-SL 28–70mm f/2.8 ASPH., which it says sets a new standard as the most compact and lightweight zoom lens for the L-mount SL system.

A librarian discovered a 1950s wedding photograph tucked into the pages of a used book and tracked down the family of the happy couple in the timeworn picture.

Apple's F1 movie will be released in theaters in two weeks and the company has created the first-ever haptic movie trailer to quite literally build a buzz.

For the first time, scientists have filmed a living Gonatus antarcticus squid -- a deep-sea species never before seen alive.

A camera has captured footage of the moment an Air India flight carrying 242 passengers and crew members crashed in the city of Ahmedabad shortly after taking off this morning.

Fujifilm has announced the X-E5, a rangefinder-style interchangeable lens compact camera that takes several design notes from the popular X100 series but adds a few of its own, including a customizable Film Simulation dial.

Bag and carrying solution company Wandrd, stylized WANDRD, announced new Prvke (pronounced "provoke") V4 backpacks today, and the new Kickstarter campaign reached its funding goal in under 30 minutes. The new Prvke has been rebuilt from the ground up, featuring redesigned panels, straps, access points, and an updated internal layout. Alongside two versions of the Prvke V4, Wandrd also released a new and improved version of its Camera Cube for photographers.

German photo company Rollei has announced its first lens, which the company calls "the beginning of a new era." The full-frame Rollei AF 85mm f/1.8 STM will ship next month in Sony E and Nikon Z-mount versions.

Running a camera store is hard enough as it is, but add the complexity of the 2025 economic environment, and The Camera Store's founder Peter Jeune has his work cut out for him. This week on the PetaPixel Podcast, he joins the team to give an update on navigating the fluctuating pricing and product popularity so far in 2025.

A rare, signed image of Abraham Lincoln and his son Tad -- the only time the former president was ever photographed with a family member -- is up for sale.

In a significant escalation of the legal tensions between creative industries and AI firms, Disney and Universal have filed a joint lawsuit against generative AI company Midjourney, accusing it of widespread copyright infringement.

360-degree camera and technology company Insta360 has gone public on the Chinese stock market, and the company's shares surged to nearly 180 yuan, or about $25, an almost four-fold increase from its initial public offering (IPO) price of 47.27 yuan per share. The company is now valued at 71 billion yuan, or nearly $9.9 billion, making its 33-year-old founder, Liu Jingkang, also known as JK Liu, a billionaire, Forbes reports.