Annie Leibovitz Photographs Florence Pugh for Jaguar’s New Type 01

Nov 12, 2026

A blonde woman in a black leather outfit leans against a silver car parked on a concrete lot near large, angular concrete structures. — Photo by Annie Leibovitz. Courtesy of Jaguar.

Annie Leibovitz has teamed up with Hollywood star Florence Pugh and British carmaker Jaguar.

Jaguar has undergone a rebrand in recent years, culminating in the launch of the Type 01, a bold electric GT that doesn’t look like classic Jags. The British car firm will start taking orders for the Type 01 in 2027.

Pugh is an English actress, known for films like Oppenheimer, Black Widow, and Little Women. She has signed on to become Jaguar’s first-ever brand ambassador.

A blonde woman in a black leather jacket sits in the driver's seat of a modern car, looking toward the camera.

A woman in a black latex bodysuit and high heels stands leaning against the open driver-side door of a silver sports car in a studio setting.

Jaguar says that it brought together the three “distinctive creative forces” of Leibovitz, Pugh, and the Type 01 to reflect the “originality, bold and creative spirit driving Jaguar’s reimagined identity.”

“Leibovitz’s compelling portrait series explores individuality, confidence and creative ambition — values that underpin both Type 01 and Jaguar’s transformation,” says Jaguar.

The photos were shot at STORIED in New York, a building that once housed Leibovitz’s studio.

“What interested me most about this portrait series was photographing two extraordinary and contrasting subjects,” Leibovitz says, per Haute Living.

“Florence brings warmth, presence and humanity, while Type 01 is sculpted, precise and striking in its form. Rather than treating the car as a backdrop, I wanted to photograph them both with the same curiosity, exploring their relationship as two distinct characters within the frame.”

An older person with gray hair in a ponytail gestures while talking to a younger woman with long blonde hair on an outdoor film set. — Behind the scenes | Credit: Jaguar.

A photographer sits on a stool holding a camera, facing a silver concept car while an assistant holds a large lighting umbrella.

A person sits in a director's chair between two large vertical mirrors reflecting a silver car, with black fabric screens and production equipment set up on an outdoor lot.

“I’ve always been drawn to people and brands that are unapologetically original, which is one of the reasons this partnership with Jaguar feels so natural,” adds Pugh.

“Collaborating with Annie Leibovitz on these images was a remarkable experience. She has an incredible ability to capture character and individuality, and bringing that together with the bold vision of Type 01 made this a truly special creative collaboration.”

The starting price for the Jaguar Type 01 is expected to be $130,000.

Last month, Leibovitz photographed Sam Altman for Vanity Fair, channeling the German Romantic painter Caspar David Friedrich, specifically his famous 1818 work Wanderer Above the Sea of Fog, which features a man staring out over a landscape, high above the clouds. OpenAI CEO Altman was photographed looking out over the Bay Area bluffs.

Image creditsCourtesy of Jaguar

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