Sirui’s First Swift Series Full-Frame Lenses Are Just $149
Sirui has announced a new series of compact full-frame autofocus lenses: Swift. The series kicks off with two primes: the Sirui Swift 20mm f/2.4 and the Swift 40mm f/2.2.
Sirui has announced a new series of compact full-frame autofocus lenses: Swift. The series kicks off with two primes: the Sirui Swift 20mm f/2.4 and the Swift 40mm f/2.2.
In 2025, global digital camera shipments increased for two years in a row for the first time in nearly two decades. With CIPA's August data available, marking the two-thirds point for the year, it does not look like 2026 will continue the upward trend.
Now that Apple has added touch to the MacBook Pro, it's time to ask again: Why can't we run macOS on the iPad Pro?
Leica has opened a swanky new flagship store in Central London, and 14 special-edition Leica M-A cameras are going on sale to mark the occasion.
I feel like I’m struggling to keep my head above water in the deep ocean of the Chinese M-mount lens world. With so many manufacturers and so many different approaches, a reviewer like me can feel overwhelmed. Still, I keep treading these waters because this category can be so exciting. And the $368 Mandler 50mm f/1.4 is worth getting excited about.
Viltrox has announced the new AF 35mm f/1.4 Pro lens for full-frame Sony E-mount and Nikon Z-mount mirrorless cameras. It promises a professional-grade build, high-end image quality, and reliable performance.
When a press photographer covers a news event, they will often take hundreds of photos. But only a handful, perhaps only one, will wind up getting published.
Nikon today announced the Nikkor Z 120-300mm f/2.8 TC VR S lens with a built-in teleconverter, making it not only extremely expensive but also unique.
Luckily, early impressions are good and the lens is sitting at an Exceptional 90 on PixelMeter, earning Certified Keeper status. PetaPixel is waiting for final production samples to arrive before coming to any conclusions, since we aren’t allowed to asses image quality on pre-production models. Given Nikon’s recent history with its pro-level lenses, we expect to come to a similar conclusion.
Ricoh Imaging today announced plans to open a GR Space in New York City which is scheduled to open in “winter of 2027.” Just like other GR Spaces in Tokyo, Shanghai, Beijing, Guangzhou, Brisbane, and Seoul, it promises toprovide photographers with a place to experience Ricoh GR cameras, learn from other photographers, participate in educational programs, and view inspiring photographic work.
“New York City and the GR share a natural connection,” said Ken Curry, President, Ricoh Imaging Americas Corporation. “Both are driven by observation, spontaneity and finding extraordinary moments in everyday life. GR SPACE New York City gives us the opportunity to create a place where snapshooters to professional photographers can experience our products, but more importantly, where they can learn, exchange ideas and be inspired by one another.”
ABC News has published remarkable footage taken by a drone pilot of an enormous great white shark swimming close to two surfers.
The apex predator splashed one of the surfers off the coast of California before swimming away.
I got some hands-on time (literally) with Apple’s new touch-equipped MacBook Pro. While the ability to touch the screen is nice, it isn’t the biggest selling point of the new computer to me. What is the bigger story is how good this display looks. The OLED is not only bright, but the contrast ratio is dynamite. Right now, that would be the biggest reason I would consider this laptop, especially for color-critical work.
Okay, okay, we've heard this one before. But no, really, Sony Japan has now chimed in with a new update about the release date of the highly anticipated Sony FX5 cinema camera. As RedShark reports, Sony Japan says that following a postponement due to "production reasons," the Sony FX5's release date is now November 20. This aligns with what other retailers, including Adorama, began sharing last week. B&H now says the FX5 will ship in "mid-November."
However, as RedShark notes, there's a new wrinkle for Europeans.
"Sites including those in the UK, France, and Germany now list January 8 as the first ship date for pre-orders, nearly two months later than their previous listing," RedShark writes. That doesn't sound good. Hopefully earlier preorders in Europe will still ship next month. There's no question the FX5 launch hasn't gone the way Sony hoped. But at least the camera is really good.
Aulumu has announced its ADuo Particle Aramid Fiber case for the iPhone Duo and, just like the rest of its product catalog, these ooze style. And yeah, given the style Aulumu chose, these probably use adhesives.
"Drawing inspiration from the countless particles that shape the cosmos, the ADuo Particle Series transforms the subtle woven texture of aramid fibre into a more dynamic visual statement. Its carefully arranged particle pattern adds depth, structure and a sense of movement to the surface, creating a distinctive finish that complements the case's clean, technical aesthetic," Aulumu says.
The ADuo case is available to order starting today for $90 and is expected to be stocked and start shipping by mid-November.
Affinity's iPad app is finally arriving next month. If plans hold, the company is expected to release the app on the Apple App Store on November 3. The new app will offer the full desktop experience for sketching, creating and working with vectors, layout, and photo editing.
"Creative work on iPad has always been split across apps, with a trip to desktop required to finish the job. Affinity for iPad brings it all together in one file, without losing any power. Sketch ideas, develop RAW files, edit vectors node by node, take full control of type and layouts, then send it straight to print. You can feel every change take shape under your fingertip and every curve snap into place where you touch your Apple Pencil," Affinity says.
The app is already on the App Store today ahead of its official release in November.
Photographer Ethan Pines shot what would become one of the most consequential magazine covers of all time when he photographed Elizabeth Holmes for Forbes in 2014.
At the time, Holmes was hailed as the youngest-ever self-made billionaire as CEO of Theranos. But after it was revealed the company's technology was a sham, the portraits became a cultural touchstone in documentaries, TV shows, and podcasts about the scandal. The Forbes issue is frequently listed as a collector's item on eBay.
Pines has shared all the RAWs from that shoot on his Instagram page (above) and offered insight into his experience with Holmes.
The Bird Photographer of the Year (BPOTY) organization has announced that OM System has become the official sponsor of Young Bird Photographer of the Year 12.
"We are proud to support Young Bird Photographer of the Year as part of BPOTY 12. By encouraging young photographers to explore, observe and share their perspectives, we hope to nurture both creative talent and a lasting connection with nature," OM System says.
The BPOTY competition, which includes the Young category, is held annually and announcer in September. While the majority of categories require an entry fee, the Young category does not. Entries for the 2027 competition are open until December 13.
The Defense Intelligence Agency (DIA) has released a high-resolution image of China’s secretive space plane taken by a satellite.
Capture One 16.9 for desktop and 4.2 for mobile have arrived, bringing a wealth of improvements, from improved color editing and retouching tools to new camera support.
Nikon has fully unveiled the Nikkor Z 120-300mm f/2.8 TC VR S, a new professional telephoto zoom lens for full-frame Nikon mirrorless cameras. Nikon first said it was making this lens back in early May.
Today, Apple announced a major shift in its laptop computing by adding touch to the MacBook Pro — a move famously despised by Steve Jobs so many years ago. But in a move that I found to be unexpected, Apple isn’t forcing you to go with this new model if you want the latest and greatest computing performance.
Canon and Bandai are teaming up to expand their camera-themed gachapon collection.
This week on the PetaPixel Podcast, the team is joined by photography legend Stephen Wilkes and his 25th anniversary exhibition of his series "America in Detail."
A photographer went viral after he was unceremoniously grabbed by security during a live TV broadcast of the Ballon d'Or.
McDonald's teamed up with Chinese technology and electronics company Lenovo to make an utterly wild mouse shaped like a carton of McDonald's famous french fries.
One of the 20th century's most important photojournalism publications is returning to print 90 years after it was first published.
Sony has announced a new 50-megapixel Lytia (stylized "LYTIA") 720 image sensor. The 50-megapixel sensor promises industry-leading low-light performance and supports 4Kp60 HDR video recording.
Amazon has announced the Alexa Photo Frame, an AI-equipped digital picture frame that works alongside the company's popular, widely-used Amazon Photos service.
Fashion photo studios are closing down as brands increasingly embrace AI thanks to the big savings offered by the technology, according to a report by Reuters.
China's first fully AI-generated feature film has been released nationwide in theaters, but despite 10,000 screenings on opening day, the movie is struggling to gain traction.
President Trump wants to rebrand artificial intelligence, presumably to improve public perception of the data centers he wants to build everywhere.
Lens and watchmaker Artra is teaming up with the legendary camera brand, Rollei, on a limited-edition Rolleiflex-inspired watch.
Arctic Fox Technologies has announced Super Mouse, a productivity-focused, screen-equipped mouse with built-in, customizable app shortcuts.
The internet has changed a lot since PetaPixel published its first post all the way back in 2009, and Firefox has created an ad full of fond memories of those halcyon days.
A U.S. judge has ordered an influencer to delete his social media photos and not post any additional videos after he shared pictures of himself posing with a great white shark he caught.
The Godox iM10 Mini Flash fits easily in a photographer's pocket and weighs less than an ounce (23 grams). It's designed to be easy to carry and even easier to pop onto a camera for a bit of extra light in the field.
Google says it may use data from Google Photos to target ads to users who have certain personalized AI features enabled.
Apple's answer to Adobe's Creative Cloud, Creator Studio, has received what Apple calls its most exciting update yet. There are major improvements across the board, including to Final Cut Pro and Pixelmator Pro.
A soccer club has been forced to back down after a prominent female sports photographer felt targeted by its request that photographers stop wearing revealing outfits and leggings.
The iMac has been a core part of Apple's Mac family for nearly 30 years, with the first model arriving in 1998. The newest iMac has arrived, powered by Apple's latest chip, the M6.
Apple has announced a new 14-inch MacBook Pro with M6, promising better performance, stronger AI capabilities, enhanced connectivity, and the longest battery life in a Mac.
Sirui has unveiled the TC50 + BH-19, a new compact camera support system designed for photographers, videographers, and content creators.
A pioneering photographer, who opened one of the first photography studios in the southwestern United States, has been honored with a headstone commemorating his achievements more than a century after his death.
ASAP Rocky has been accused of using AI to directly steal the work of two video artists and a parkour athlete for his latest music video.
Despite turning 100 years old, David Attenborough is back to narrate Blue Planet III, the latest installment of the BBC's long-running nature series.
A photographer, who was covering the Paris protests, reportedly almost bled to death after he was struck by a police grenade.
Westcott has redesigned its Rapid Box Switch Fold-Flat softbox lineup, promising photographers a more portable way to create high-quality light.
Fujifilm has announced the Instax Mini Evo 2, which upgrades the rear LCD, adds a new "Expanded View" framing feature, and introduces an "Immersive Movie" option that captures up to four seconds before the photo is taken.
Instagram is setting its sights on YouTube, launching Features, a new long-form, widescreen video initiative.
Very shortly after the iPhone Duo launched, a dismayed Australian iPhone Duo owner took to Reddit with a horror story: The inner screen had broken within six hours of ownership. It was the first in a big wave of reports, collectively dubbed "crackgate."
These days, it's not unusual for a referee in a professional sports match to wear a camera. The Premier League debuted it last year, and it's becoming increasingly common in other sports like baseball, football, and ice hockey. Now, the head-mounted RefCam worn by the referee during the 2026 World Cup Final has been immortalized in a German museum.
Godox has announced the TT350II Thinklite TTL Camera Flash, a new version of the compact, versatile TT350 the company introduced nearly a decade ago.
Vogue, Elle, and The Wall Street Journal Magazine hired the same photographer for their November issues, resulting in three strikingly similar covers that have drawn criticism.
Unhappy with the success of Christopher Nolan's The Odyssey, Elon Musk said that Grok would create an AI-generated, feature-length version of The Odyssey. And he has sort of followed through.
The Olympus PEN F is easily one of the sexiest cameras you will ever hold, full stop. It deserved to become an instant classic when it hit the streets, and ten years later, the resale market price holds this statement to be true. When I reviewed it so many years ago, I fell in love with the camera, not just because it was gorgeous, but because it was so functional.
Apple has unveiled the all-new iPad mini, which the company hails as the tiny tablet's "biggest update ever.
A statue based on Joe Rosenthal's Pulitzer Prize-winning photograph Raising the Flag on Iwo Jima was beheaded with a sledgehammer, causing hundreds of thousands of dollars worth of damage.