Sony sells both mirrorless cameras and memory cards, and Nikon wants in on the party. In addition to announcing its Z Series full-frame mirrorless camera system, Nikon today also unveiled its own Nikon-branded XQD memory cards for use in those cameras.
Yongnuo has announced the new YN 50mm f/1.4N E lens for Nikon F-mount cameras. The lens comes three months after the Canon equivalent was unveiled.
Tamron has just announced its new 17-35mm f/2.8-4 Di OSD full-frame lens for Canon and Nikon DSLRs. At just 3.5 inches (8.9cm) in length and 1.01lbs (0.46kg) in weight, the lens is the smallest and lightest ultra-wide-angle zoom lens in its class.
Canon has announced the PowerShot SX740 HS, a 40x zoom compact that replaces the SX730 HS and adds 4K video recording to the line.
Sony has just unveiled the long-awaited 400mm f/2.8 G Master prime lens. The E-mount ecosystem finally has a fast super-telephoto lens designed for sports and wildlife photographers, and the Sony a9 finally has a best friend.
Back in 2013, MagMod launched a game-changing flash modifier system that used magnets instead of Velcro-brand fasteners. Today the company is back again with a "revolutionary" softbox system consisting of the new MagBox, MagRing, MagShoe.
Samyang has just announced its new Samyang/Rokinon 85mm f/1.4 full frame autofocus lens for Canon EF-mount cameras. The announcement comes just one week after the company unveiled its new 24mm f/2.8 lens.
Samyang has just announced the Samyang/Rokinon 24mm f/2.8 full frame lens for Sony FE-mount cameras, which follows in the footsteps of the Samyang 35mm f/2.8 that was announced in the middle of 2017.
Canon has just announced two next-generation 70-200mm lenses in its EF stable: the 70-200mm f/2.8L IS III and 70-200mm f/4L IS II, geared toward professionals and advanced amateurs, respectively.
Sony just announced the RX100 VI, a premium compact camera that combines portability, flexibility, advanced features, and image quality.
Fujifilm has announced the X-T100, the latest mirrorless camera model in the X Series lineup and an even more affordable sibling of the $900 X-T20.
Fujifilm has just announced the new Instax Square SQ6, the world's first analog square-format Instax camera.
Meike has announced its new 85mm f/1.8 full-frame lens, the Hong Kong-based camera gear manufacturer's first autofocus lens. It's available for Canon EF-mount cameras.
The Chinese smartphone manufacturer Huawei has just unveiled the P20 Pro, a smartphone that "redefines intelligent photography." The Leica triple camera onboard has trounced the other smartphones at DxOMark, scoring a highest-ever mark of 109.
Sigma has just announced the 70mm f/2.8 Macro, the first macro lens to be released in the Art lineup. Bucking modern day trends, Sigma says it has focused more on optical performance than autofocus speed.
A day after photos were leaked, the new Sigma 105mm f/1.4 Art lens was just officially announced. This is the sixth and longest Art f/1.4 prime lens, and one that Sigma has nicknamed the "Bokeh Master."
Canon has announced the new 470EX-AI, a flash with a new "revolutionary" technology called Auto Intelligent (AI) Bounce. It can figure out the optimal bounce angle for lighting your subject.
Ricoh has just announced the Pentax K-1 Mark II, a successor to the original K-1 that was unveiled in February 2016. The latest camera promises better image quality and enhanced performance for shooting in difficult environments.
Samyang has just announced a new premium lens, the XP 50mm f/1.2 for Canon EF full frame cameras. It's a manual focus lens that's designed for shooting 50-megapixel photos and 8K videos.
Fujifilm just unveiled the X-H1, a pro-grade X Series mirrorless camera with 4K and professional video capabilities. As recent rumors foretold, the X-H1 is also the first X Series body with in-body image stabilization.
Panasonic has just announced the Lumix GX9 mirrorless and XZ200 compact cameras. Both cameras offer 4K video recording in pint-sized bodies.
Olympus has just announced the new PEN E-PL9, a camera "to put you in touch with your creative side." It provides quality and creative control for photographers who want a camera upgrade but don't want to jump into larger and pricier camera systems.
Fujifilm just announced the new X-A5 mirrorless camera. A new kit zoom lens, the Fujinon XC15-45mm f/3.5-5.6 OIS PZ lens is being announced at the same time, and this camera-and-zoom-lens combo is the lightest so far in the X Series lineup.
CamFi has just unveiled CamFi Pro, the second generation to its popular CamFi wireless camera controller. CamFi Pro will bring increased transfer speeds -- the world's fastest, the company claims -- for a better user experience.
Microsoft just announced the new Surface Book 2, a new laptop that's designed to remove the distinctions between desktops, laptops, and tablets.
Samyang Optics has announced its fourth autofocus lens, the Samyang AF 35mm f/1.4 FE. Made for full-frame mirrorless cameras, it comes in a Sony E-mount and is "designed to appeal to enthusiasts and professionals who are ready to take the next step up in photography."
Yashica spent weeks teasing an "unprecedented" return to the camera world last month, and today the famed camera brand finally unveiled its new creation. The Yashica Y35 is a new 'digiFilm' camera that shoots digital photos with the help of pretend rolls of film.
The GoPro Fusion is a new 360° camera that captures an immersive experience in 5.2K resolution at 30fps. It was announced by GoPro today alongside the new HERO6 Black camera at the company's launch event in San Francisco.
Having recently succeeded in crowdfunding the revival of the Biotar 75mm lens, Oprema is at it again and is looking to bring back the "legendary" Biotar 58mm f/2.0... with an aperture containing a record 17 blades.
Fujifilm has just announced its new Fujinon XF 80mm f/2.8 R LM OIS WR Macro lens, the first X Series lens to offer 1.0x magnification.
DJI just unveiled three new products at the IFA 2017 tech show in Berlin. There are two new overhauls to existing drones and a brand new "sphere mode."
Olympus has just announced the new OM-D E-M10 Mark III, a mirrorless camera designed for helping photography enthusiasts take their images to the next level. The camera is a tier below the flagship OM-D E-M1 II, which was announced in September 2016.
Canon just announced a new mirrorless camera today, the EOS M100. The camera is designed to be "an excellent choice for those looking to step up from smartphone photography," Canon says.
Canon has just officially announced its new 85mm f/1.4L IS lens. It's Canon's first ever 85mm lens to offer image stabilization.
Nikon has just officially announced the new Nikon D850, a powerful new full-frame DSLR that takes Nikon's high-end camera lineup to lofty new heights.
Macphun, the creator of the popular photo editing software Aurora HDR, has announced a new version of the program: Aurora HDR 2018. Best of all, it's coming to both Mac and Windows users.
LPA Design has just announced the new PocketWizard MultiMAX II. It's being touted as "the most versatile, reliable and predictably compatible radio on the market."
Nikon today unveiled its new 70-300mm f/4.5-5.6E VR lens, a modern followup to this popular zoom range for Nikon FX full frame cameras.
Leica today unveiled the TL2, a followup to the original TL mirrorless camera. The L-mount TL2 features new features, specs, and physical design elements.
Just days after announcing the world's first 18-400mm lens, Tamron today unveiled its new 24-70mm f/2.8 high-end zoom lens.