PetaPixel

The Moment Case Equips Your iPhone with a Shutter Button, Lens, and Camera Strap

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When Moment launched a Kickstarter campaign for its smartphone lenses last year, it blew past its $50K funding goal in a single day.

The company is hoping to repeat its success with a new product called the Moment Case. It claims to be “the world’s best iPhone case for mobile photography.”
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Keepers of the Streak: A Film About the 4 Guys Who Have Photographed Every Super Bowl

Countless photographs have been captured by numerous photographers over the course of Super Bowl history, but only four photographers have covered all 48 Big Games since Super Bowl I in 1967: John Biever, Walter Iooss, Mickey Palmer and Tony Tomsic.

“Keepers of the Streak” is a new documentary film by sports photographer Neil Leifer that chronicles the journey of those four men. Above is the official trailer for the movie.
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Conceptual Photographer Creates Literal USB Thumb Drives for His Promo Mailer

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Justin Poulsen is a conceptual photographer based in Toronto, Canada, who specializes in building physical props for his surreal photos rather than relying on digital trickery. To convey this fact for his latest promotional mailer campaign, Poulsen decided to take the idea of “thumb drives” very literally.
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‘I Am Different': Short Videos That Offer Glimpses Into the Lives of 5 Nikon Photographers

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Nikon and The Telegraph recently partnered up for a campaign titled “I Am Different.” It’s a series of short videos showing how 5 different photographers are using their Nikon DSLR in various niches of photography.
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World of Warcraft Adds a Selfie Camera for Capturing Virtual Duckfaces

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The “selfie” has made quite an impact on our culture in the past couple of years. The word was selected as Oxford Dictionary’s Word of the Year in 2013 and the keyword grew by over 2000% in the stock photo industry in 2014.

Companies have also been riding the selfie’s popularity to make their products more “hip” — Fujifilm’s latest mirrorless camera is one example. The latest brand to do so is Blizzard, which is incorporating new selfie cameras into its popular World of Warcraft video game.
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What If Clients Don’t Really Need ‘Professional Photography’?

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Author’s disclaimer: This article is aimed toward commercial, business-to-business photographers. Consumer photographers may get something from it as well, but there are different market forces at work in that genre.

Yes… it is sort of a “link-bait” sounding headline, but I worked hard trying to figure out how to say it without sounding like I was tricking you into reading something far off the mark.

And here is why I think it is on the mark; photography has become ubiquitous. It has become the ordinary and the mundane, the avocation and the whimsical. With the advent of digital, 80-90% of the tools photographers needed to make photographs were eliminated. The learning curve was now no more than a bump for those wanting to simply record what they see as a photograph.
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Camera Drone Crashes Onto White House Lawn and Causes More Wariness of Drones

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Photographers have long been grumbling about the FAA’s tight regulations for camera drone usage, and the actions of one operator over in Washington DC aren’t going to help the cause. An anonymous DJI Phantom owner and government employee crashed his DJI Phantom quadcopter on the White House lawn yesterday morning, causing a lock down of the President’s residence.
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Macro Photos That Focus In on the Beautiful Details of Ordinary Things

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Can you tell what the translucent object is in the photograph above? It’s a single grain of sugar captured in a macro photograph by artist Pyanek, whose “Amazing Worlds Within Our World” project is a series of macro shots that show the beautiful details of ordinary things — things that we generally don’t (or can’t) see with our naked eyes.
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Walk Through a Wedding: 20 BTS Videos That Cover a Wedding from Start to Finish

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Last year, lighting company Profoto teamed up with New England-based wedding photographers Justin and Mary Marantz to create a series of behind-the-scenes videos showing how the duo goes about shooting a wedding from start to finish. The Walk Through a Wedding series started in February 2014 and ended in December of that year with 20 short videos.
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Identity At Play: Basketball Culture In the Sierra Norte Villages of Mexico

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I grew up in Guelatao de Juárez, a Mexican village of approximately 500 people in Oaxaca’s Sierra Norte. Guelatao is famous not only as the birthplace of Mexican president Benito Juárez, but also as the site of the annual Copa Benito Juárez, in which more than 200 teams of indigenous Zapotec, Mixe, and Chinantec players compete at basketball over a period of three days.
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