Photo equipment and lighting company Godox launched another compact and affordable flash for photographers. The Godox iT20/iT22 camera flash weighs around 50 grams (less than two ounces) and is under $50.
The Meike Mix 24mm f/1.4 is a fast new autofocus prime lens for full-frame mirrorless cameras. The prime lens is available for E, L, and Z-mount and costs under $600.
TTArtisan launched a new addition to its growing collection of lenses: the AF 40mm f/2 for Sony E and Nikon Z mounts.
Over the past few product generations of the GoPro line, we’ve seen a ton of advancement in the feature set offered by everyone’s favorite action camera. Not only can it go anywhere and do pretty much anything you ask it to, newer models can even record in 10-bit log formats, in resolutions higher than 4K, in an 8:7 aspect ratio for ultimate flexibility in post.
Tamron's versatile 18-300mm f/3.5-6.3 Di III-A VC VXD all-in-one zoom lens is coming soon to APS-C Canon RF and Nikon Z mirrorless cameras.
ProMaster's new Blue Ridge 2.0 and Cityscape 2.0 camera backpacks and shoulder bags promise contemporary style and lots of customizable storage for cameras, lenses, and accessories.
HoverAir is best known for its self-flying drones, like the 8K-capable X1 Pro and X1 Pro Max models launched last year. However, the company is now taking its drones from the air to the waves with the upcoming HoverAir Aqua, "the world's first water-born flying camera."
Lensrentals' founder Roger Cicala is back after a lengthy hiatus to deliver another of his legendary camera teardowns. This time, the camera going under the proverbial knife is the Sony PTZ FR7, a $10,500 cinema-grade E-mount PTZ camera and a very popular rental choice.
Insta360 announced the X5 Satin White Limited Edition 360-degree camera, a sleek new design for its flagship camera. To mark the occasion and test new accompanying neutral density (ND) filters, Insta360 promptly launched its white X5 camera into the upper stratosphere, nearly 25 miles above Earth's surface.
There’s something to be said about carrying a camera that doesn’t feel like a burden. One that disappears into your day, quietly ready to document whatever unfolds. For the past few weeks, that camera has been the Panasonic LUMIX S9 paired with the new 18–40mm f/4.5–6.3 kit lens, and I’ve found myself reaching for it more often than expected.
Xencelabs unveiled the Pen Display 24+. It is the industry's first drawing display with built-in Calman Ready color calibration technology, promising unprecedented color accuracy for demanding creatives, including photographers.
Audio company Boya released Boya Magic, which it describes as "the world's first AI-powered, shape-shifting wireless microphone."
KhanØptic's newest filter system, KineticGlass, is a fluid-filled lens filter that promises unique creative filter effects unlike anything else on the market.
Filmmakers and visual creatives seeking in-camera effects are in for a treat as Prism Lens FX has launched two new handheld filters: the Phantom FX and the Spectre FX. These tools are designed to help achieve stylized, motion-driven visuals without relying on post-production techniques.
Camp Snap, known for its old-school Camp Snap Camera for still photography, went back to the nostalgia well for its new CS-8 digital video camera based on the Kodak Super 8 motion picture camera.
Chinese photography company 10Art.CC is developing a new foldable instant camera based on the Polaroid SX-70, the Pocket Fold 66.
Chinese lens maker Brightin Star announced the AF 35mm f/1.8, a fast wide-standard prime lens for full-frame Sony E-mount and Nikon Z-mount mirrorless cameras.
It is tempting to be drawn in by marketing hype and buy the camera with the most enticing advertisement. Or you might go along with what a friend has. Alternatively, you could consider the choice in Walmart and pick up the cheapest model. All of these could be bad decisions.
At last month's Shanghai International Photographic Equipment and Digital Imaging Exhibition (P&I) in China, Canon China unveiled a new camera transformation service that aims to turn old digital cameras into works of art.
Photographer and do-it-yourself enthusiast James Warner, who goes by snappiness on YouTube, is back with yet another crazy project. This time, Warner built a massive 2-in-1 Sony digital camera.
This week, Sigma announced that it would be absorbing the additional 5% cost of the newest US tariff on Japanese goods. When bigger, far more established companies like Canon have already said they plan to increase prices and cut costs in response, it's important to understand why Sigma was able to take the action it did while its contemporaries likely cannot.
Insta360 and DJI are swirling toward one another like two ends of a growing hurricane. As the Insta360-incubated Antigravity drone brand prepares for launch on one end, DJI introduced its first 360-degree camera on the other.
Earlier this week, PetaPixel reported that official Fujifilm dealers were sent a list of increasing prices set to take effect August 1. While the price increase is now in effect, it wasn't due to the new 15% tariff "deal" the US struck with Japan recently, but is instead the company's response to the first 10% tariff introduced earlier this year.
Alongside its new 75mm f/1.4 portrait prime lens, 7Artisans announced a full-frame 14mm f/2.8 ultra-wide prime.
IRreCams has been converting digital cameras for infrared and astrophotography since 2011, so the team has taken apart a diverse range of cameras, from Micro Four Thirds models all the way to medium-format cameras. The latest camera to go under the "knife" is the Fujifilm X-T5 APS-C camera.
Yesterday, I shared a deep-dive into the Nikkor 105mm f/2.5 lens made by my friend Gordon Laing. As I was putting that piece together, a thought that has been flitting in and out of my consciousness for the last several months resurfaced: "wait, why hasn't Nikon remade this lens?"
Asus announced two new 4K displays designed for photographers, video editors, and other visual artists. The pair of monitors both promise wide color gamut, professional workflow features, and HDR.
This week, a decades-old technology and commerce site recommended taking advantage of a 79% discount on a digital camera which is now available at Walmart for $60. No, you should absolutely not buy this "popular vlogging camera."
Chinese lens manufacturer 7Artisans unveiled the 75mm f/1.4 portrait prime lens for full-frame mirrorless cameras.
DJI announced the Osmo 360, the company's first 360-degree camera. DJI claims its new Osmo 360 captures the sharpest 360-degree photos on the market.
