OM SYSTEM's Holiday Savings Event runs through January 11, 2025, and the deals are compelling. The Micro Four Thirds system has always offered a distinct advantage: professional-grade performance in a package that weighs half as much as full-frame equivalents. With savings up to $500 on flagship cameras and lenses, this is an ideal time to build or expand a travel-ready kit without compromising image quality.
Nikon's 2024 acquisition of RED bore its first major fruit this year, but the RED-infused Nikon ZR is far from the only great product the legendary Japanese company released in 2025. Nikon launched three cameras and five lenses, nearly all of which proved impressive.
DJI has released a significant firmware update for the Osmo Action 6 action camera, bringing 8K video recording and a suite of workflow and creative enhancements.
7Artisans has announced the Floral Bloom 57mm T2.9, a full frame cinema lens designed for PL mount cameras and built around a deliberately unconventional optical signature. Rather than aiming for neutral rendering, the lens embraces a strong stylistic identity, producing a pronounced radial bokeh effect intended for highly expressive, story-driven filmmaking.
The Federal Communications Commission (FCC) announced late Monday that it would add DJI to its "Covered List," effectively banning all future DJI drones from the United States. A disappointed DJI says it remains committed to the U.S. market despite the ban.
A little-known tax law in Mexico has the potential to trip up photographers visiting the country if they are carrying more than two cameras or even lenses.
This was a busy year for Canon, highlighted by a very good video camera in the Canon EOS C50 and an even better hybrid camera in the EOS R6 Mark III, PetaPixel's Camera of the Year. But Canon's 2025 included much more than just these two cameras, so let's take a deeper dive into Canon's year, how it transformed the EOS R landscape, and how it sets the stage for more excellence from Canon in 2026 and beyond.
After an uncharacteristically prolific 2024, Hasselblad slowed down in 2025 in terms of quantity but reached new heights when it comes to quality.
We're kicking off our annual recap series with a look back at the best and most interesting Chinese lenses of 2025. From 7Artisans to Viltrox, let's remember some great Chinese glass that hit the scene in 2025.
A camera bag isn’t just about carrying gear; it shapes how photographers move, work, and protect their equipment. Whether you’re commuting with a mirrorless kit, flying with a full production setup, or safeguarding gear between shoots, the right bag matters. Right now, B&H Photo is offering significant holiday discounts across nearly every camera bag category, making this an ideal moment to upgrade or expand your kit.
Canon's promised slate of massive firmware updates for its EOS Cinema cameras arrived this week, bringing things like open-gate recording to the Canon EOS C400 and improved operability to the C80. The Canon EOS R5 C, C400, C80, and C70 all received firmware updates this week.
Benro has unveiled the NE1, an adjustable electronic neutral density (ND) filter system designed for photographers and videographers. Without rotating the filter, users can adjust the ND filter strength from about ND3 to ND64.
Blackmagic Camera 10.0 has arrived, bringing new features and improved performance to numerous Blackmagic Design camera models, including the Pyxis 12K, Pyxis 6K, and Ursa Broadcast G2.
7Artisans has introduced the 6mm f/2, an ultra-wide, manual focus fisheye lens for APS-C cameras. Available for Sony E, Fujifilm X, Canon EOS R, Nikon Z, and Micro Four Thirds mounts, the new ultra-wide lens delivers a dramatic 220° diagonal field of view.
Leica has announced substantial updates to both the SL3 and the Q3 family of cameras with what it bills as "comprehensive enhancements," specifically enabling a more precise, faster, and more intuitive shooting experience for photos and video recording.
Lensrentals has shared its top photography and videography rentals of 2025, continuing the company's annual tradition of recapping the cameras, lenses, and accessories customers want the most. Yet again, the list is dominated by Canon and Sony equipment across the board.
Viltrox announced the 35mm f/1.2 LAB lens for Sony E-mount earlier this year, and it's excellent. It is now available for full-frame and APS-C Nikon Z-mount mirrorless cameras, costing less than half the price of Nikon's own Nikkor Z 35mm f/1.2 S prime.
As promised, the Ricoh GR IV HDF is coming very soon. Ricoh Imaging Americas Corporation announced today that the GR IV HDF will be showcased at the company's GR Space retail locations starting tomorrow, December 17, and will begin shipping to customers next month.
Hasselblad has committed to replacing photographer Dan Martland's water damaged X2D II 100C camera after the photographer's Instagram post calling out the company as well as retailer Pictureline went viral.
7Artisans has expanded its lineup of budget-friendly manual focus primes with the launch of the MF 50mm f/1.2 for Sony E, Fujifilm X, Nikon Z, and Micro Four Thirds. The ultra-affordable $99 APS-C lens is aimed at photographers and filmmakers looking for fast glass without a premium price tag.
Nikon has announced firmware version 5.30 for its full-frame flagship mirrorless camera, the Z9. The free firmware promises across-the-board improvements, including enhanced autofocus, better Auto Capture functionality, and workflow improvements.
BTS -- or "behind the scenes" -- footage has become an essential part of how I tell stories; not just for social media, but for documenting the reality of underwater work. When it comes to shooting underwater, there are a ton of factors to think about — from managing your buoyancy and checking the settings on your camera housing, to being aware of your surroundings and controlling your breathing. The last thing I want to spend time worrying about, then, is how I’m going to capture behind-the-scenes content at the same time.
Map Camera, one of Japan's largest photography retailers, has released its monthly sales charts for brand-new and used camera models. The Canon EOS R6 Mark III, PetaPixel's Camera of the Year, delivered an outstanding debut, topping the November sales charts "far ahead" of second-place.
Viltrox, one of the most popular third-party lens manufacturers for Sony E and Nikon Z-mount cameras, says it is working on a firmware update that will stabilize performance of its lenses on the new Sony a7 V. Additionally, despite rumors and speculation swirling online, the lens company doesn't believe Sony made any changes to intentionally degrade the performance of third party lenses on E-mount.
The ongoing battle of the latest superb mid-range cameras has a new chapter. Photons to Photos has published Canon EOS R6 Mark III dynamic range test results, enabling pixel-peeping photographers to see how the Canon R6 III stacks up against the Sony a7 V. Both cameras employ 33-megapixel full-frame sensors and target similar audiences at nearly identical prices, but they do many things differently, including image sensor technology.
Your favorite holiday tradition is back! Yes, it is time for our annual Best and Worst camera gear roundup. Jordan and I get together to battle it out with some not-so-friendly challenges, drink more than we probably should, and reminisce about the last year’s gear releases.
Brightin Star has introduced a new full-frame wide-angle option for Sony E and Nikon Z shooters with the launch of the Brightin Star AF 24mm f/1.8, a fast-aperture autofocus lens aimed at photographers who want a lightweight, affordable, and sharp everyday companion. The lens brings modern optical engineering, quiet autofocus, and a bright f/1.8 aperture together in a compact form factor that targets street, portrait, architectural, and low-light creators.
SmallRig has unveiled a full accessory ecosystem designed specifically for the Ricoh GR IV, expanding the compact camera’s portability, protection, and day-to-day usability by offering a leather half case, straps, a thumb grip, a lens hood with UV filter, and a crossbody-style storage bag. The coordinated system is meant to elevate the GR IV’s handling and field-readiness.
Atomos has pushed out a free update to its TX and TX Go monitor recorders with the capability of capturing 4:3 open gate RAW out of the Fujifilm Eterna 55 cinema camera via HDMI out.
Another day, another Sony a7 V dynamic range update. Our initial speculation has proven correct, and the new a7 V is employing Dual Gain Output (DGO) to achieve outstanding dynamic range when using its mechanical shutter at base and low ISO settings. Further, building upon research by Adam Horshack, William "Bill" Claff of the excellent Photons to Photos has revised his a7 V testing to indicate that the camera is not using baked-in noise reduction with its RAW files. What initially appeared to be evidence of noise reduction is, in fact, DGO.
After popular YouTuber Kai Wong reviewed the a7 V last week and mentioned potential issues with third-party lenses, concerns about whether the a7 V is taking a different approach to E-mount's famous openness spread like wildfire. However, while there is always the chance that certain lenses, particularly third-party ones, may have compatibility issues with new cameras, there is no reason to believe that the Sony a7 V represents any departure from Sony's longstanding view toward third-party optics.
Just one day after publishing his dynamic range tests for the Sony a7 V using its mechanical shutter, show exceptional dynamic range performance that rivals medium-format cameras -- William "Bill" Claff of Photons to Photos is back with a7 V electronic shutter testing. The story the results show is an interesting, albeit predictable one.
Starbucks is a camera manufacturer now. The company has announced a series of branded compact digital cameras in China called the Starbucks Retro Digital Camera, which is available now through the holiday season in China.
Earlier this year, 7Artisans announced the Floral Bloom Art Cine Lens series, with the first being a 37mm T2.9 for PL mount only. It sounded interesting, so we agreed to check it out. We appreciate the effort and applaud the company for trying something new, but unfortunately, this lens is terrible.
As exciting as the latest and greatest cameras are, the best-selling models are, by and large, entry-level cameras with older, worse technology. Photographers love to talk about cutting-edge flagship cameras, but when it comes to consumer spending habits, entry-level interchangeable-lens cameras rule the day, as BCN+R's latest data from Japan shows.
Everyone wants a point-and-shoot digital camera. There is something to be said for having a compact, simple, fun, pocket camera that you can take photos with, just for the pure joy of it. Memories to be made, without having to know the exposure triangle, or shoot RAW photo formats and edit later. But not everyone wants a used hand-me-down that may or may not function properly, and Camp Snap is hedging its bets that some consumers out there want a fresh start.
Rewindpix, a new project from photographer and designer Xiao Liu, aims to give digital photography a more tactile, intentional feel. Inspired by classic film compacts and built around a large optical viewfinder and customizable film-like filters, the upcoming camera blends analog charm with modern flexibility.
William "Bill" Claff of Photons to Photos has published his Sony a7 V photographic dynamic range (PDR) results. They are fascinating for multiple reasons, not the least of which is that the a7 V's dynamic range performance is superb, rivaling, at least on paper, medium-format cameras with much larger image sensors.
We are proud to announce the results of the fifth-annual PetaPixel Awards where we are able to honor the best new photography products released in the last year. We were really impressed with how big of a year 2024 was but, somehow, 2025 managed to be an even more impressive showing.
When the Sony ZV-E10 II launched in July 2024, it did so with the promise of significant improvements over its predecessor and high-level content creation ambitions. One of the biggest improvements was finally delivering 4Kp60 video, something the original ZV-E10, puzzlingly, could not. Now, with a free upgrade released today, the ZV-E10 II can do one better: 4Kp120 recording.
In modern photography, nearly every part of the workflow has evolved at an incredible pace. Sensors are larger, resolutions are higher, and video formats now reach deep into 8K and beyond. Yet one of the smallest pieces of gear in your bag plays one of the biggest roles in whether your camera can take full advantage of that power: the memory card. For professional photographers, choosing the right media is not a convenience. It is a critical decision that affects performance, reliability, data safety, and ultimately the quality of the work you deliver.
Viltrox has been busy so far in December. Alongside wide-angle and telephoto conversion lenses for Fujifilm X100 Series cameras, the Chinese lens maker has also launched a new 2x teleconverter for Sony E-mount cameras. The new teleconverter works with the expected Sony lenses, plus Viltrox's 135mm f/1.8 prime.
Japanese stationery and electronics company Nakabayashi Co. Ltd. is all-in on fun cameras. The company recently announced a wide-ranging line-up of cameras that runs the gamut from keychain toy cameras to point-and-shoot film cameras.
Alongside a new wide-angle conversion lens for Fujifilm X100-series cameras, Viltrox, maker of great optics, has also launched a new telephoto conversion lens for X100 models. The lens offers a 1.4x magnification, delivering a 50mm equivalent focal length on the X100.
Viltrox, best known for its excellent camera lenses, has announced a new Wide Conversion Lens that attaches to the built-in lens on Fujifilm's popular X100 compact cameras, including the newest X100VI model launched last year. The conversion lens turns the X100's 35mm equivalent lens into a wide-angle 28mm prime.
Godox announced the AD300Pro II, a new all-in-one outdoor flash arriving five years after the original AD300Pro.
Leica Sports Optics, which makes the legendary photo company's binoculars, spotting scopes, and weapon sights, announced a pair of new Leica Ultravid White Ocean binoculars. The 7x42 binoculars are designed to be a powerful and elegant companion for people's luxurious outdoor adventures, especially those on the ocean.
Sometimes the universe has a sense of humor. Other times, it hands you a $10 cinema lens that shouldn’t exist outside a collector’s dream and whispers, “Here, go make magic.” This is exactly what happened to Mathieu Stern, the intrepid lens hunter who just scored cinematic history for about the price of a nice latte.
Last week, photographer Dan Martland published a video on Instagram where he claims that a two-day old Hasselblad X2D II 100C that he purchased from Pictureline started to significantly malfunction. After trying to work with Hasselblad directly to resolve the issue, the camera company and Pictureline both declined to replace the unit, citing severe water damage.
I've been thinking a lot about the Canon EOS R lately. From why I think the underlying concept of the maligned M-Fn Touch Bar should be revisited to just how weird the EOS R camera itself actually was, Canon's entry into the full-frame mirrorless camera market has been on my mind of late.
