Fujifilm has announced the X-H2 mirrorless camera which features a 40.2-megapixel APS-C sensor, the highest resolution of any X Series camera. It is also the world's first APS-C camera that is capable of 8K 30p Apple ProRes internal recording.
It has been a long time since Hasselblad brought a new X System medium format mirrorless camera, but those waiting for a successor to the X1D II 50C will find a lot to like about the X2D 100C.
Hasselblad's new flagship medium format mirrorless camera is the X2D 100C which features a 100-megapixel backside illuminated sensor, phase detection hybrid autofocus, in-body image stabilization, and 15-stops of dynamic range with 16-bit color.
Hasselblad has published a teaser for a live event scheduled for September 7, presumably for a new mirrorless camera in the styling of the X series.
Fujifilm has announced the company's new flagship X Series mirrorless camera, the X-H2S which features a new 26.16-megapixel APS-C stacked, backside illuminated sensor, a greatly improved autofocus system, and up to 6.2K video recording in 10-bit 4:2:2.
Fujifilm has announced the new XF23mm f/1.4 R LM WR lens to its lineup of interchangeable XF lenses designed for the X Series family of mirrorless digital cameras.
Fujifilm has just officially announced webcam support for X and GFX series cameras. The new software allows you to use your mirrorless camera -- yes, even a medium format one -- as a camera for your online video calls or video streaming.
During a recent Fujifilm India livestream, a member of the product team revealed that the company is actively developing a firmware update that would allow you to use your Fuji X camera as a 'plug and play' webcam, ostensibly over USB.
If you're a Fuji user looking for an equivalent to the "nifty fifty" lenses available for Nikon and Canon DSLRs, you've probably considered picking up Fuji's old XF 35mm f/1.4 or the XF 35mm f/2. But what if there was a more affordable, faster option out there? The Viltrox 33mm f/1.4 wants to be that lens.
Want to hear how the shutter sounds of Fujifilm's X Series mirrorless cameras have changed over the years? Fuji employee nycphotog2006 made this short 5-minute video that compares the sounds of the X-T1, X-T2, X-T3, X-T4, and X-H1.
Since I purchased my first Godox product in late 2015, I’ve been extremely vocal about their product line because of their massive price to performance ratio. It’s a weird occurrence for one of the most capable products to also be one of the cheapest.
I admit to being a bit of a Fuji fanboy. I have to be in order to put up with all the quirks of the Fuji X system. I believe it is this unconventional approach by Fuji that results in their growth and dedicated following.
Fujifilm has announced the X-T100, the latest mirrorless camera model in the X Series lineup and an even more affordable sibling of the $900 X-T20.
Fujifilm announced today that a series of firmware updates are coming to X Series mirrorless cameras later this year. As rumors foretold, the X-Pro2 will be getting 4K video recording as part of its update.
Fujifilm has just announced its new Fujinon XF 80mm f/2.8 R LM OIS WR Macro lens, the first X Series lens to offer 1.0x magnification.
Fujifilm just announced its new X-E3, a "rangefinder-style" mirrorless camera that combines solid imaging features with a small and sleek camera body.
Fujifilm is reportedly working on bringing in-body image stabilization to its X Series cameras, something the company had previously said wouldn't be possible and or/practical with its XF-mount lenses.
For some reason, "entry-level" mirrorless cameras almost all have one thing in common: a cringe-worthy focus on selfies—the Olympus E-PL8, Panasonic GF8, and Fuji's own X-A2 are all great examples of this. Sadly, Fujifilm has not strayed from this formula with the brand new entry-level X-A10.
Fujifilm today announced its new Fujinon Teleconverter XF 2x TC WR, a teleconverter that extends the reach of X mount telephoto lenses.
Fujifilm just discontinued the not-quite-popular X30, and while some might think this means an X40 is coming soon, they should think again. Fuji may never put another 2/3-inch sensor into an X-Series camera again.
When Fujifilm offered to pay photographer Zack Arias to create a promotional video about their products, Arias didn't simply create a typical behind the scenes or gear review video. He turned the opportunity into a trip to Morocco, to help out a worthy cause.
Fujifilm today announced the X-Pro2, its new flagship mirrorless camera, and the world's first with Fuji's Advanced Hybrid Multi Viewfinder.
Fujifilm today announced the X-T10, a sleek sibling to the highly-acclaimed X-T1 that's smaller in size, lighter in weight and cost, and more beginner-friendly in features.
Fujifilm has announced the X-A2, a followup mirrorless camera to the X-A1. The company touts the X-A2 as an "ultra-light, selfie-ready" compact system camera that offers an attractive and affordable way for people to jump into the world of X-Series cameras.
Breakthrough Photography today announced a new lineup of X-Series Traction UV and ND filters that are drawing a lot more attention than your standard lens filter typically gets.
The series consists of three separate models, each of which measures in at between 3.2 and 3.5mm in depth, comes in filter sizes between 49mm and 82mm, and includes a clever ring setup that makes placing and removing the filters less of a hassle.
When it comes to testing, Lowepro gear doesn't have it easy. Earlier this year, Lowepro announced a new lineup of camera bags aimed at the traveling professional, and yesterday, they released a hard-to-watch video in which these bags are put to the test.
It seems it was only yesterday that Fuji announced the release of the much-lauded X-T1 -- heck, it only started shipping last month -- but the company might have another mirrorless camera in the works already.
Fuji's retro-styled X-Series camera's aren't known for their customizability. In fact, it took a whole separate announcement for Fuji to release a black version of the X100s.
But now, users in the UK can go way beyond that with select models thanks to a Fujifilm X Signature program that will let you wrap your beautiful shooter in any number of different colored leatherettes.
There's a good chance you're sick of reading about Fujifilm this week. But with the fever-pitch buzz surrounding the release of the X-T1, it's not often that we consider the business behind these popular cameras.
Let's take a moment to reflect on the unique history of the Fujifilm X-Series, and the ways in which it reinvigorated both the company that created it and the camera industry as a whole.
Fujifilm lovers rejoice! It looks like you have a brand new X-Series interchangeable lens shooter coming your way at the end of this month.