fujifilm

Fujifilm has announced a new lens for the GFX medium format camera system, the Fujinon GF20-35mm f/4 R WR lens, which is billed as a compact and lightweight ultra-wide lens option.

Fujifilm will host what it describes as a free and "interactive festival" for anyone interested in photography this September in New York. Called Fujikina, the event is making a location shift from its traditional home in Tokyo, Japan.

Once a staple of photography for the general populace, disposable (or “single-use”) cameras have become something of a niche -- most people who never stopped shooting film or those younger audiences who are coming to it for the first time choose to use an affordable SLR or point and shoot camera. The image quality is quite superior and a single roll of film is less expensive (though typically not by much) than a disposable camera.

In these brief but incredible videos, award-winning cinematographer Claudio Miranda discusses behind-the-scenes footage, logistics, and shares stories from the set of the 2022 blockbuster Top Gun: Maverick.

The Fujifilm X-H2S has many new and vastly improved features and capabilities, all in a package that’s different than the X-T lineup of cameras with traditional control dials. I’ve had a few days with my Fujifilm X-H2S and here’s my experience with their new flagship APS-C camera.

Cosina has announced the Voigtlander Macro APO-Ultron 35mm f/2 designed exclusively for Fujifilm X-mount. While fully manual, the lens supports a full electronic connection with a Fujifilm camera.

Godox has announced the Lux Junior on-camera flash, a $69 retro-inspired strobe for Fujifilm, Canon, Nikon, OM-Digital (Olympus), and Sony cameras.

Photography has been the most standard way to capture events for decades. If you want an event documented, you hire a photographer. However, in the next few years, that could all change.

Profoto has announced the Connect Pro, its latest generation trigger that is capable of controlling 100 channels that each host six groups: three for TTL and three for manual control.

Tamron has announced what it is calling the world's first wide range 4.1x standard zoom lens for Fujifilm X-mount, the new 17-70mm f/2.8 Di III-A VC RXD.

Fujifilm has announced the Instax Mini Link 2 Smartphone Printer and free Mini Link 2 downloadable app that turns your smartphone images into Instax Mini Prints.

Camera gear manufacturer Meike continues to expand into the stills lens market with a new wide-angle 12mm f/2 APS-C manual focus lens.

Fujifilm has updated its lens roadmap to include three new lenses -- a large-diameter mid-telephoto prime lens, a standard macro lens, and an ultra-wide-angle prime lens -- bringing brings the company's total count of produced and planned optics to 42.

Fujifilm has announced a pair of new zoom lenses, the XF 18-120mm f/4 LM PZ WR, the first X-Series broadcast/video/photo lens, and the XF 150-600mm f/5.6-8 R LM OIS WR, a lightweight telephoto zoom.

Fujifilm has announced the company's new flagship X Series mirrorless camera, the X-H2S which features a new 26.16-megapixel APS-C stacked, backside illuminated sensor, a greatly improved autofocus system, and up to 6.2K video recording in 10-bit 4:2:2.

The Technical Image Press Association (TIPA) has announced the winners of its annual awards and in a surprising show of parity, every major manufacturer was honored in at least one camera category.

Tokina has announced the SZ 33mm f/1.2 lens for Fujifilm X and Sony APS-C E-mount. The manual-focus lens is designed to be affordable yet provide what the company calls "superb bokeh" to both photographers and videographers.

Viltrox is releasing a limited edition set of matte white or shiny red Fujifilm X-mount f/1.4 prime lenses with focal lengths of 23mm, 33mm, and 56mm. The company plans to only produce 500 total units of each color.

It's a strange twist of fate that the company that rivaled Kodak in film manufacturing but currently makes very little of its money from the camera business should now be the largest camera manufacturer in the world.

Last month, Fujifilm Japan told dealers that it would be increasing the price of film by as much as 60%. Today, Fujifilm North America specified that while it is still increasing prices, it would be to a lesser degree.

Fujifilm has announced some bad news for medium format photographers who use its slide films: there will be shortages of 120 reversal films as the company struggles to source the necessary ingredients.

Sino Promise, the manufacturer of Kodak silver paper and photochemicals, may be struggling financially as it has increased its prices and is demanding full upfront payment from photo labs, following last year's warning that it was suffering from a supply shortage.

Fujifilm has notified dealers in Japan to expect price increases across a range of its photography products. Specifically, the company's photo film will go up in price by as much as 60% starting in April.

Scan of the Month has released a set of CT scans of a set of instant cameras. The images allow viewers to look past the well-known plastic exteriors and see the inner workings of where the magic of instant photography comes to life.

Sigma has announced that three of its APS-C lenses are being made available for Fujifilm X-mount: the 16mm f/1.4 DC DN Contemporary, the 30mm f/1.4 DC DN Contemporary, and the 56mm f/1.4 DC DN Contemporary.

Fujifilm has issued an "important notice" to photographers using Fujifilm cameras and macOS computers, warning that a firmware incompatibility found in several popular that may cause issues with accessing files and a risk of file loss in macOS. The company says a firmware fix is in development.