Tokina has announced the SZ 33mm f/1.2 lens for Fujifilm X and Sony APS-C E-mount. The manual-focus lens is designed to be affordable yet provide what the company calls "superb bokeh" to both photographers and videographers.
Venus Optics has announced a set of Laowa Nanomorph anamorphic lenses that are designed for Super35, APS-C, and Micro Four-Third cameras. They feature Laowa’s patented optical structure which makes them the smallest anamorphic lenses on the market.
Finally, six years after the original launched, Sony has updated its 24-70mm f/2.8 G Master lens. The original has lagged behind competitors for some time, but the long wait for a successor is finally over.
Sony doesn't appear to be out of the woods when it comes to supply chain struggles as the company has delayed the 16-35mm f/4 PZ G Series power zoom lens from its planned April release until an unspecified time later this summer.
TTArtisan's latest M-mount to E-mount adapter has a focal length dial that transmits focal length info to the camera for lenses with no electronic contacts.
Samyang has announced the second generation 35mm f/1.4 FE autofocus lens for both full-frame and crop sensor Sony E-mount cameras. With its launch, Samyang says that the major angles of 50mm and 35mm in its f/1.4 lineup have been updated.
Now 66 E-mount lenses in, Sony is reworking more of its popular focal lengths and modernizing them with the latest standards. The new Sony PZ 16-35mm f/4 G takes a classic and gives it new life.
Sony has announced the 16-35mm f/4 Power Zoom (PZ) lens, a G Series (not G Master) zoom that promises highly responsive and comfortable operability with the zoom ring and can be controlled by the lens, by the camera, or by a remote.
Lensbaby, a company known for making unconventional lenses that create unusual photos, has released a recreation of one of the company's most popular swappable lens optics: the $280 50mm f/2.5 Soft Focus II.
KamLan has announced a new 55mm f/1.4 full-frame lens for Sony E-mount, Nikon Z-mount, and Canon RF-mount. While pricing has not been made available, given KamLan's history it should be affordable.
Cosina has announced four new Voigtlander lenses, one for Fujifilm X-Mount and three for Nikon Z-mount. For Nikon, the company has launched the 50mm f/2, 35mm f/2, and 23mm f/1.2. That last lens is also being made available for Fujifilm X-mount.
Tokina has announced the SZ 8mm f/2.8 Fisheye lens for Fujifilm X and APS-C Sony E-mount cameras. This ultra-wide manual focus prime covers the full image area of crop sensors for what the company calls a "unique perspective."
Sony Japan has listed all of its A-Mount lenses as "discontinued" or "no longer available" through its store. While Sony removed its A-Mount DSLRs in a similar fashion nearly a year ago, this appears to be the final death knell for the format.
Sigma has sneakily been releasing a number of compact, wide-aperture lenses designed for mirrorless cameras. Already on the company's seventh addition to the “I” series, the new 20mm f/2 DG DN is now the widest of its kind yet.
Sigma has announced the 20mm f/2 DG DN lens, its seventh and widest optic in the all-metal I Series of compact primes. The lens will be available for both Sony E-Mount and Leica L-Mount.
Monster Adapter has announced the LA-NE1 adapter that supports autofocus, aperture control, and data transmission between Contax N-Mount lenses and Sony E-Mount cameras.
Samyang has announced that it has reimagined its manual focus 135mm f/2 telephoto lens that it launched in 2015 as a new and improved autofocus version, the AF 135mm f/1.8 for Sony E-mount.
Sony's ZV-E10 is one of the newest offerings from the company and was positioned as a vlogging camera perhaps more than it is a photography-focused one. So does it do a good job as one, and should you buy it?
Samyang has announced the second-generation version of its 50mm f/1.4 for Sony E-mount. The company says that after five years of development, it believes that it has created "a new standard for standard lenses."
Tokina has announced three new fast APS-C primes for Sony E-Mount: the atx-m 23mm f/1.4, the atx-m 33mm f/1.4, and the atx-m 56mm f/1.4. The three are designed to work in unison to give photographers wide, standard, and semi-telephoto options.
Sony has unveiled the Alpha 7 IV, the successor to the extremely popular Alpha 7 III that features a 33-megapixel sensor, up to 10 frames per second shooting, and a host of video features that Sony says makes it a true hybrid full-frame system.
DJI has announced what it is calling the world's first comprehensive full-frame cinematography camera that features a four-axis stabilization system, LiDAR focusing, and a video transmission and control system integrated into a single unit: the Ronin 4D.
The Samyang AF 24-70mm f/2.8 lens that was originally launched in Thailand earlier this month has been announced for a global release. The company has released final details as well as sample images taken with the lens.
With Sigma's latest release, the company is going back to basics to deliver a standard wide-to-telephoto zoom lens for Sony E-mount and Leica L-mount crop-sensor cameras. Does it have any flash or is it nothing more than a simple kit lens?
Sigma has announced the 18-50mm f/2.8 DC DN Contemporary lens which it bills as the smallest and lightest f/2.8 zoom lens for APS-C format mirrorless cameras on the market.
Sony has built up its G Master series of premium lenses as being the pinnacle of lens design for their customers. So what happens when that lens design begins falling behind after five years on the market? Hit refresh.
Samyang has released a 24-70mm f/2.8 lens for Sony E-Mount that not only features autofocus but is also parfocal, a rarity in stills lenses and especially at the sub-$1,000 price at which it is currently listed.
Tamron has announced final pricing and availability details for the 35-150mm f/2-2.8 Di III VXD and the 28-75mm f/2.8 Di III VXD G2. Both lenses are coming this fall for Sony E-mount.
Previously revealed as a development announcement in July, Tamron has announced final details and availability for its 18-300mm f/3.5-6.3 Di III-A VC VXD for Fujifilm X-mount and Sony E-Mount.
Photographers and filmmakers constantly argue over what camera takes better images and video, but when asked to pick whether footage was shot by a Canon or Sony camera, these YouTubers struggle to tell them apart.