Since its founding in 1961 by Michihiro Yamaki, SIGMA has established itself as a pioneer in the world of photography. By primarily focusing on producing camera lenses, SIGMA quickly gained recognition for delivering high-performance optics at competitive prices. SIGMA’s Art, Contemporary, and Sports lens lines offer photographers and filmmakers professional-grade image quality and craftsmanship.
In April, ChatGPT users stumbled across the AI's unnervingly accurate ability to locate where just about any photo was taken. At first blush, it seems harmless, but a recent story on Vox points out that it's now very easy to stalk someone from just their social media photos.
The European Space Agency (ESA) has announced that its Solar Orbiter spacecraft has captured the first-ever images of the Sun's poles from outside the ecliptic plane, or the plane that contains the Earth's orbit around the Sun.
We have all seen the online drama and hate that has been thrown at the recent photographs of Pamela Anderson, age 57. This Canadian-American actress, model, and media personality has been the center of attention for nearly four decades.
A new exhibition is shining a light on the work of Võ An Khánh, a photographer who was embedded with the North Vietnamese Communist Army during the Vietnam War.
Pearla, an iPhone camera app that was built to provide more manual controls and a "film emulation" experience on mobile, has released a major update today that features a completely redesigned interface and enhanced video capabilities.
Self-described "AI Filmmaker" PJ Ace was hired by gambling brand Kalshi to make what he describes as the "most unhinged" commercial possible and, perhaps unsurprisingly, Disney-owned ABC approved it and ran it during game three of the NBA Finals this week.
Meta has rolled out new generative AI video editing features called "Restyle" across three platforms including Edits for Instagram.
Leica has announced the Vario-Elmarit-SL 28–70mm f/2.8 ASPH., which it says sets a new standard as the most compact and lightweight zoom lens for the L-mount SL system.
A librarian discovered a 1950s wedding photograph tucked into the pages of a used book and tracked down the family of the happy couple in the timeworn picture.
Apple's F1 movie will be released in theaters in two weeks and the company has created the first-ever haptic movie trailer to quite literally build a buzz.
For the first time, scientists have filmed a living Gonatus antarcticus squid -- a deep-sea species never before seen alive.
A camera has captured footage of the moment an Air India flight carrying 242 passengers and crew members crashed in the city of Ahmedabad shortly after taking off this morning.
The Fujifilm X100 series of cameras is the most popular design out of the entire brand and possibly out of anyone else's brand, too. These cameras hit an ideal balance between styling and compactness, but they never really appealed to me as much as they seem to for everyone else. I know that I am in the vast minority with this very unpopular opinion but I think that a better Fujifilm camera exists and we all get to appreciate it together now because the X-E5 has finally arrived.
Fujifilm has announced the X-E5, a rangefinder-style interchangeable lens compact camera that takes several design notes from the popular X100 series but adds a few of its own, including a customizable Film Simulation dial.
Bag and carrying solution company Wandrd, stylized WANDRD, announced new Prvke (pronounced "provoke") V4 backpacks today, and the new Kickstarter campaign reached its funding goal in under 30 minutes. The new Prvke has been rebuilt from the ground up, featuring redesigned panels, straps, access points, and an updated internal layout. Alongside two versions of the Prvke V4, Wandrd also released a new and improved version of its Camera Cube for photographers.
German photo company Rollei has announced its first lens, which the company calls "the beginning of a new era." The full-frame Rollei AF 85mm f/1.8 STM will ship next month in Sony E and Nikon Z-mount versions.
Running a camera store is hard enough as it is, but add the complexity of the 2025 economic environment, and The Camera Store's founder Peter Jeune has his work cut out for him. This week on the PetaPixel Podcast, he joins the team to give an update on navigating the fluctuating pricing and product popularity so far in 2025.
A rare, signed image of Abraham Lincoln and his son Tad -- the only time the former president was ever photographed with a family member -- is up for sale.
In a significant escalation of the legal tensions between creative industries and AI firms, Disney and Universal have filed a joint lawsuit against generative AI company Midjourney, accusing it of widespread copyright infringement.
360-degree camera and technology company Insta360 has gone public on the Chinese stock market, and the company's shares surged to nearly 180 yuan, or about $25, an almost four-fold increase from its initial public offering (IPO) price of 47.27 yuan per share. The company is now valued at 71 billion yuan, or nearly $9.9 billion, making its 33-year-old founder, Liu Jingkang, also known as JK Liu, a billionaire, Forbes reports.
Wedding photography is a complicated business and depending on the job, things can get messy -- especially if there's more than one wedding party present at the location.
Fujifilm has released a new teaser ahead of tomorrow's X Summit in Shanghai, offering the first glimpse of a new camera that will be unveiled in China. The teaser also delivers a brief look at what appears to be a new lens.
Nikon has announced firmware version 3.00 for its Nikon Z8 full-frame mirrorless camera. The major firmware update …
The winners of the twelfth annual photo competition for United Nations World Oceans Day were announced this week, celebrating stunning ocean photography.
A new feature on Apple's iOS 26 will let users know when the camera lens on their iPhone or iPad needs cleaning.
A photographer captured shocking footage of a tourist allowing a toddler to stand dangerously close to a full-grown bison at Yellowstone Park. The viral video comes as visitors continue to ignore warnings to keep a safe distance from wildlife.
The lauded cinematographer for Apple TV's hit series Severance will not return to the show as director of photography for season three.
Manfrotto has unveiled the ONE Hybrid Tripod, a new support system designed for professional content creators who need a tripod well-suited for both photography and videography.
When Apple announced its next major macOS release yesterday at its annual WWDC keynote, the company revealed that macOS 26, also known as macOS Tahoe 26, will be the last release that supports Intel-based Macs.
