Photography is as much a science as it is an art, and nowhere is that more evident than in the construction of camera lenses. Behind every sharp image is a complex array of glass elements, coatings, and design choices that collectively shape how light is captured.
Although not heavily promoted by manufacturers, the digital zoom feature included in many recent camera models has significantly improved since it was first introduced in the mid-2010s. Early versions were crude, simply enlarging a portion of the sensor’s data without additional processing. As a result, images were widely criticized for poor detail and heavy artifacts—and that reputation still lingers.
Late last year when Fujifilm announced that it was putting the sensor found in its GFX 100 II into a cinema camera, I was not clear on the value proposition. While huge, the slow sensor didn't feel suited to movie-making. After spending some time with the camera yesterday, however, I'm starting to see the vision.
Profoto has announced three new LEDs explicitly designed for video and cinema applications, joining last year's L1600D, the company's first dedicated cinema light. The new Profoto LP2000C, L600C, and L600D promise to be faster, lighter, and brighter than the competition.
A model was struck in the head by the wing of an airplane after the pilot approached her and the photographer to offer his plane as a backdrop for the photo shoot, according to a report this week by the General Aviation News.
Elon Musk has shared a post containing a photographer's specialist images and passed them as AI-generated to advertise X's AI image generator Grok.
While the Fujifilm X half camera is not expected to arrive for 10 or so days, its companion app has arrived on the Apple App Store and the Google Play Store. Now is as good a time as any to break down what the companion is, what it does, and why all X half owners should absolutely use it. The app is a vital part of the overall X half experience.
After some teasers at NAB, 7Artisans has fully revealed its new INFINTE Series cinema lenses. The full-frame series of cine primes cover focal lengths from wide-angle (16mm) to telephoto (135mm) and support interchangeable PL and EF mounts. However, with adapters, filmmakers can use the new 7Artisans INFINTE lenses on all major mirrorless platforms, including E, Z, RF, and L-mount.
NASA's James Webb Space Telescope (JWST) first photographed the Sombrero galaxy late last year. Months later, the $10 billion space telescope has set its sights back on the galaxy, this time at different wavelengths of light, completing a mind-bending photo of Sombrero's galactic disk.
Who can afford an L-mount, general-purpose f/2.8 professional lens anymore? Turns out, a lot more people will have this opportunity with the launch of the new Panasonic Lumix S 24-60mm f/2.8.
A mighty lion walked off with a photographer's telephoto lens while on safari in Kenya's Maasai Mara National Park.
Canon announced firmware updates for its Pan-Tilt-Zoom (PTZ) and Cinema EOS camera lineups, promising improved performance, more features, and enhanced functionality.
A woman has sparked debate after pointing out that different generations have distinct styles of taking photos.
Wacom has its latest update to the Cintiq line of Pen Display tablets. The three new devices have been designed to deliver professional-grade performance and tools in a more compact and affordable package for consumers.
Fujifilm has shared new features and specifications for its upcoming medium-format cinema camera, the Fujifilm GFX Eterna.
The echolens camera, due to arrive this summer on Kickstarter, promises to be a digital camera "that feels like film." It takes significant design inspiration from a Leica camera, including the "red dot" logo, although this time it's orange.
Viltrox has expanded its acclaimed Epic anamorphic lens line with the debut of the Epic 65mm T2.8 Macro 1.33X PL and Epic 135mm T2.4 1.33X PL. These two new lenses solidify a fully unified cinematic toolset (25mm to 135mm), offering filmmakers a versatile arsenal for widescreen storytelling across the entire focal spectrum.
Falcam's newest TreeRoot tripods promise to deliver extreme versatility and performance in a lightweight, portable package. The TreeRoot Quick Lock Lite Tripod and TreeRoot Quick Lock Pro Tripod start at $400 and aim to compete against significantly more expensive carbon fiber tripods.
This week on The PetaPixel Podcast, the team is in Burbank, California at the Sigma west coast headquarters to meet with the company's CEO Kazuto Yamaki and discuss the company's new set of Aizu Prime cinema lenses.
ON1 turned 20 years old today, marking a significant milestone for the Oregon-based photo editing software company.
The subalpine woolly rat, a giant rodent long known only from rumor, has been photographed and filmed in the wild for the first time.
In an age of Instagram-perfect itineraries and AI-generated bucket lists, Lomography is offering something refreshingly human: Lomo Travel Guides, a newly launched collection of city adventures curated not by algorithms but by analog-loving explorers from its global community. Although catered toward film photographers, all photographers can benefit from the new travel guides.
The White House unveiled a new portrait of President Donald Trump this week. The official portrait depicts the President in a blue suit with a red tie set against a very dark background.
Fujifilm will relocate the production of four of its most popular X Series cameras from China to Japan, aiming to mitigate the impact of high United States tariffs and associated economic uncertainty.
German film lab Optik Oldschool has announced a brand new color film called OptiColour 200 that will be available in 35mm and medium format.
Sony and the National Hockey League (NHL) have announced a major multiyear global technology partnership, giving Sony another feather in its professional sports cap. The new partnership brings expanded Sony data analysis and visual technology to the world's foremost ice hockey league.
A YouTuber attached 20 extension tubes to his camera in a fun experiment to see if he could still get a decent image out of it.
A storm chaser and photographer in Texas recently captured an awe-inspiring image of a lightning bolt that struck mere feet from where he was standing.
The Auschwitz Museum has asked a Facebook page to stop AI-generating pictures of Holocaust victims using real names and stories.
Sigma Corporation has announced the Aizu Prime Line, the world's first cinema lens series to feature fast T1.3 apertures across all focal lengths. The professional-grade Aizu Prime Line features a dozen prime lenses, ranging from 18mm to 125mm, all covering full-frame image areas.
